Social Networking On Voice

Social Network on Voice, with more than 15 million registered users.

1. Slide  1
Mobile2win
&
Altruist’s
Presents

2. Slide  2
Social Networking on Voice
Reaching out to Target Audience through Social
Networking Platform on Voice across Operators

3. Slide  3
What is Voice Chat ?
 Voice Chat is a full bodied, well researched, complete user interface for subscribers to
talk/ chat over Voice anonymously (sharing only their virtual identities that are created by
them and never giving out the mobile numbers). The intuitive, dynamic menu makes Voice
Chat an exhilarating experience for consumer.
 Mobile2win & Altruist Technology are No.1 Voice Chat service provider having 14 million
registered users, spread across all operators like Airtel, Idea, Reliance, Tata, Aircel, MTNL
except Vodafone where integration is still on.
We expect it to reach 20 million registered users by end of this year.
To use Voice chat dial in following code through your mobile:
Airtel : 543216
Reliance : 121900
Tata indicom : 56694
Idea : 56694
Tata Docomo : 543216
Aircel : 57000
MTNL : 56694

4. Slide  4
We Recommend
 To start with, we can run this activity targeting any one operator, preferably Airtel.
 On Airtel we run this service by the name of “Friends Chat”.
 Friends Chat has close to 5 million registered users, with male female ratio
of 70:30.
 Roughly around 9 lakhs minutes of voice consumed on daily basis.
 Close to around 8 million sms is pushed, both to active and passive users.
 Profiled database in terms of Gender and Circles.
 Data can be further profiled in terms of Age, Zodiac sign, Hobbies, Education and more.

5. Slide  5
Call flow of “Friends Chat” on Airtel
•User dials 543216 –Airtel
Friends Chat IVR and
registers to the service
and is provided with a
unique Chat ID which is
sent as an SMS.
•Creates his profile by
answering questions on
gender & age & other
questions..
•User then records a short
prompt on himself/
herself for others to hear
and chose from.
•User is directed to Chat
room where he chooses a
profile from a profile
pool.
•User chats with the
desired profile. Once call
ends, both the users are
sent an SMS.
Registration
On
Voice Chat
User directed to Chat
Room.
Browses Voice Chat
User Profiles
Selects a profile to
chat with.
Voice Chat System
calls to selected party
Call connected to
selected profile
Profile Pool
New user calls on
543216.
To IVR
User records his
Profile, submit Gender
& ID is created

Subscriber completes his profile by answering
few questions like age, gender , Hobbies, Chat
Interest
CLI Displays A Party’s Chat ID
maintaining privacy of profile

6. Slide  6
Opportunities for Brands

Advertising opportunities for Brands on Airtel Friends Chat
Brand can power the entire Friends Chat activity for 2 weeks
which is widely spread across Voice & SMS platform
Brand will be directly associated with their TG.
Push messages going to chat consumers can have the
brand message integrated in it.
9 lakhs minutes of voice consumed on daily basis.
All the outgoing calls will have brand message integrated in it.
 Nearly 8 million SMS are pushed to the Chat users everyday!
Brand message on Calls Going out – can be done on OBD’s
as well as on Patching Calls ( patching calls is where one chat user
is connected to the other user)

7. Slide  7
Why M2W?
Mobile2Win has been profiled as one of the Top 10 mobile agencies in the
world!
http://www.mobithinking.com/mobile-agencies-guide
http://www.mobithinking.com/mobile-agencies-guide/mobile2win
Executed Mobile Marketing campaigns for more than 200 brands in India &
China.
Worked with brands like HUL, sPepsi, Dominos, Bajaj Allianz , Lufthansa, CRY,
Godrej, Mahindra Scorpio, SONY, Castrol, Nestle ,Wrigley's etc

8. Slide  8
Popular WAP sites created by M2W
UB Group
Bingo
Cartoon Network
Pepsi

9. Slide  9
Games By M2W

10. Slide  10
Applications created by M2W
Singapore tourism Mahindra Scorpio Hiranandani Constructions

11. Thank You