Softenger Digital Marketing Branding

What is Digital Marketing

1. What is Digital Marketing?

2. Search Engine Optimization (SEO) Social Media Optimization Online Ads ( PPC) Data Analysis Email Marketing Conversion Optimization Branding Optimization

3. What is SEO? Search Engine Optimization (SEO) The efforts revolving around trying to get a website/page to show up (Search rank) or increase rank within a Search Engine Results Page (SERP)

4. SEO Ranking Factors

5. Keywords on Content Website Content and side structure is t he act of modifying a website to increase its ranking in organic (Or paid )Ranking, so automatically crawler based listings of search engines How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Yahoo etc.

6. Why We Need Content on Website Crawler give good impact on fresh content Effect on page ranking in search engine Link popularity of site Fresh content increases authority potential Effect on keyword ranking Get traffic from social media Trust on search engine Divert more traffic on website using keyword redirection We used External links to linking pages Keep audience informed and updated

7. Freshness score can boost a piece of content for certain search queries

8. The rate of document change (how often) impacts freshness

9. Websites that add new pages at a higher rate may earn a higher freshness score

10. Thank You!