sony world

front office project

1. FRONT OFFICE NAME – VAIBHAV SETH IIHM16 KOL589 NAME – BINAY SHARMA IIHM16 KOL590 NAME – DIKSHA SHAW IIHM16 KOL591

2. Welcome To The World Of

3. SONY AS BRAND HAS MADE ITS MARK IN THE ENTERTAINMENT SECTOR AND IS A HUGE CO-OPERATION COMPANY WITH ITS DISTRIBUTORS ALMOST AROUND EVERY PART OF THE WORLD. HENCE WE WILL ANALYSE EVERY CHARACTERISTIC OF SONY AND HOW IT BUILD ITS BRAND AMONG THE PEOPLE.

4. INTRODUCTION SONY IS A JAPANESE MULTINATIONAL COMPANY HEADQUATERED IN TOKYO, JAPAN, IN 1946. FOUNDED BY AKIO MORITA . SONY IS ONE OF THE LEADING MANUFACTURERS OF ELECTRONIC FOR PROFESSIONAL AND CONSUMER MARKETS. SONY IS RANKED 94 th ON THE LIST OF FORTUNE GLOBAL 500 . SONY Corporation (  Sonī   Kabushiki Gaisha ? ) or commonly referred as Sony is a Japanese multinational company headquartered in Tokyo , Japan. The company was established on May 7 th 1946.

5. BRAND OVERVIEW PRODUCT RANGE OF SONY: SONY LAPTOPS / ULTRA BOOK SONY MUSIC SYSTEM SONY MOBILE PHONES SONY LCD/LED SONY CYBER SHOT/HANDY CAMS/DSLR SONY SMART WATCH SONY PLAYSTATION SONY HEADPHONES

6. Vision and Mission

7. PROMOTION ADVERTISEMENT SALES PROMOTION PRINT ADS DIRECT MARKETING AND PUBLICITY LAUNCH PARTIES FREE GIFT ON PURCHASE

8. ACHIEVEMENTS SONY WON THE WORLD PHOTOGRAPHY AWARD OF THE YEAR – 2012 TOP PERFORMER – 2008 REPUTATION COMPANY OF THE YEAR – 2008

9. General Competitors: Apple Samsung LG electronics/LG Mobiles Panasonic Philips Nokia Motorola HTC Nikon Canon

10. REFERENCE SONY.CO.IN AWARDMARKETINGSERVICES.COM WWW.SONYNET.COM