SourceIn São Paulo: Tendências de Recrutamento Social para as Consultorias

Apresentação de James Volpentes - Diretor Sênior do LinkedIn, Segmento de Consultorias, América do Norte, no SourceIn São Paulo, realizado no dia 02 de outubro de 2014. O evento reuniu grandes líderes em atração de talentos para compartilhar insights e tendências de recrutamento social para Consultorias.

1. Social Recruiting Trends for Staffing James Volpentest

2. Welcome

5. Members first

6. Create economic opportunity
for every member
of the global workforce
Our vision

7. 313
M
members

8. Consumer
1.3 Million
Finance
680 Thousand
Tech
1.0 Million

9. 70
%
Increase in members
updating their profile

12. Looking forward

13. Realize your
dream job
Find work
Be great at
what you
do
Create economic opportunity

14. THE ECONOMIC GRAPH

15. Connecting talent with opportunity
at massive scale

16. LinkedIn 2013 Global Recruiting Trends 16
Top 4Recruitment Firm Trends
You Need to Know
US Snapshot
©2013 LinkedIn Corporation. All Rights Reserved. 2013 Global
Recruiting Trends
2013 Global
Recruiting Trends

17. LinkedIn 2013 Global Recruiting Trends 17
The US Recruitment Firm Landscape at a Glance
1
4 most important trends shaping the future of recruitment firms
2
3
4
Recruitment market is heating up
, especially in the United States
Social professional networks
are increasingly driving quality of hire
Firms must
close the passive talent “capabilities gap”
to stay competitive
Context and content in marketing
are more important than ever
LinkedIn has conducted its 3rd Annual Global Recruiting Trends survey in 12 countries.
We surveyed over 1,500 recruitment firm leaders to capt ure their thoughts on what keeps them up at night, tre nds in
the recruitment industry, and key sources for high-qualit y placements. We distilled all this and more into 4 key trends
you need to know, as a strategic recruitment leader, to be most effective to your candidates, your clients, and y our
company.
For details on survey methodology, please see page 24.
Global and other country-specific reports coming soon.

18. LinkedIn 2013 Global Recruiting Trends 18
Competition is high in the recruitment market
“What are your company’s biggest obstacles to attra cting the best talent?” Biggest obstacles to attracting top talent
Top 3 obstacles reflect a highly competitive landscape
Availability of quality talent65%
Competition46%
Offer made by client (includes compensation, role, location, etc.)33%
Recruiting team too small16%
Inability to effectively use data to improve our ap proach11%
Recruiting team skills11%
Lack of familiarity with my firm’s brand11%
Recruiting team doesn’t have the right tools/system s10%
Lack of familiarity with client’s brand8%
1

19. LinkedIn 2013 Global Recruiting Trends 19
Social professional networks are #1 source of key quality
hires by far
“Think about the key quality hires that your organi zation placed in 2012. Which of the following were  the most 
important sources for those key positions?”
Top 5 sources of quality hires
1. Social professional networks63% 59% 2. ATS / internal candidate database40% 45%
3. Internet resume databases37% 31%
4. Internet job boards35% 39%
5. Employee referral programs32% 20%
2

20. LinkedIn 2013 Global Recruiting Trends 20
56%
34%
9%
1%
90% of firms focus on passive candidates; more than half
say passive talent is central to their recruiting strategy
“To what extent does your recruiting organization f ocus on hiring passive talent? (‘Passive talent:’ i ndividuals who 
are not actively looking for a job).”
To some extent
Very much so – it’s central to
our recruiting strategy
Not much
Not at all – we focus on
active candidates only
Focus on passive candidate recruiting
3

21. LinkedIn 2013 Global Recruiting Trends 21
39%
41%
16%
4%
Most firms spend money on marketing and advertising
“Does your company spend money to advertise your business?”
Yes, from time to time
Yes, on an ongoing basis
No
No response
Advertising Spend
4

22. LinkedIn 2013 Global Recruiting Trends 22
Fastest-rising and falling marketing channels illus trate importance of
professional context and high-quality content in brand-building
“Which channels or tools have you found most effect ive in advertising your business?
Increase (+)
Decrease (-)
Fastest-Rising and Falling Marketing Channels
Top 10 Channels
2012
2013
Company website
61%
57%
-4%
Online professional networks (e.g. LinkedIn)
47%
56%
+9%
Friends/family, word of mouth
34%
37%
Traditional Job Boards
35%
32%
-3%
Public relations efforts
13%
18%
+5%
Social media (e.g. Facebook)
20%
16%
-4%
Search engine marketing (SEM)
15%
13%
Content generation (whitepapers, blogs, etc.)
5%
10%
+5%
Other online advertising
9%
10%
Public recognition/awards
9%
7%
4

23. The world is changing fast…
Candidates & Clients
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Filing
Cabinet
Recruiters
Offline
Database
Job
Channels
Social
Media

24. Social media is here to stay, embracing
its power is the key
57
%
of the decision to ‘buy’
is now made
before any
commercial contact with
your business

25. are passive and not
looking to move
80
%
60
%
of them are open
to opportunity!!

26. The best recruiters act like marketers
Social media keeps the conversation going
1
…because you need to
nurture your audience
Sales is one-to-one, marketing is one-to-many
2

27. Creating 
‘followers’
will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
61% of members are
more likely to share
information as a result of
following your company
61
%
78
%
Followers are 78%
more likely to respond
to an InMail
79% of members are interested
in job opportunities from
companies they are following
79
%

28. LinkedIn has every audience you care 
about…

29. We recommend 3 simple steps
Your followers & 
Your brand
Nurture your target 
audiences
Do what you do 
best
Build
Engage
Recruit

30. RECRUIT
Promote your 
jobs
Proactively source 
talent
ENGAGEUpdate 
followers
Tailor your 
content
Your LinkedIn journey starts here
BUILD Grow your 
followers
Leverage 
Employees

31. Your LinkedIn journey
RECRUIT
ENGAGE
BUILD

32. Accelerate follower growth
Reach out to potential
clients & candidates and
convert them into followers
BUILD BUILD BUILD
Targeted
Campaigns
300
%
Follower base
increase
- Symphony Teleca
Your total number
of followers
946
Penta Consulting
Penta Consulting

33. Leverage your employees
BUILD BUILD BUILD
Employee
Profile
Ads
Views on your
employee profiles
this month
1964
Recruiters have 10x
more traffic than the
average member
10
x
of page views are
members looking at
members
76
%
Penta Consulting
Penta Consulting

34. RECRUIT
ENGAGE
BUILD
Your LinkedIn journey

35. Improve your follower engagement with      relevant messaging
ENGAGE
Page visitors see
the content that is
relevant to them
≤
400
%
increases in candidate
conversions achievable
with targeted content
Career
Pages
Images
JOBS
Videos
Company
page views
last month
4503

36. Keep your followers  up to date
Your potential audience
137,500
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
Content
Updates

37. Accelerate your engagement reach
uplift in click through
rates for updates
25
%
the usual
content traffic
3
x
Reach a wider audience with
sponsored updates before you even
have them as followers
ENGAGE
Sponsored
Updates

38. RECRUIT
ENGAGE
BUILD
Your LinkedIn journey

39. Promote your jobs to the best candidates & consultants
RECRUIT
Relevant
Job Posts
Only the most suitable
candidates will see your jobs
Job posts are a great
engagement tool
Job visibility can be increased
with Sponsored Jobs
of members are interested in
job opportunities from
companies they are following
79
%

40. Proactively source candidates & consultants
RECRUIT
Recruiter
Increased access to
the network
Reach out
using InMail
Workflow and
Collaboration tools
78
%
Followers are 78%
more likely to respond
to an InMail

41. Followers
Time
Build, engage 
and
recruit 
for 
success 
Relevant 
Jobs
Career 
Pages
Targeted 
Media
Employee 
Ads
Recruiter
Content 
Updates
BUILD
ENGAGE
RECRUIT

42. #SourceIn