Sowt analysis

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1. SWOT Analysis Presented by Rebekah Samuel Submitted to Sir M umtaiz A li

2. What is a SWOT analysis It links the analysis in terms of advantages and disadvantages ; and the internal and external environment of the business. Environmental factors internal to the firm (within your control) usually can be classified as strengths (S) or weaknesses (W). The strengths and weaknesses are defined by measures such as market shares, loyal customers, level of customer satisfaction and product quality. Those external factors to the firm (you can not control) can be classified as opportunities (O) or threats (T). Opportunities are new potential area for business in the future, such as new markets or new conditions in existing markets.

3. What is a SWOT analysis

4. What is a S WOT analysis Threats describe how the competition, new technology, or other factors in the business environment may affect the business’s development. SWOT analysis is a powerful technique for understanding your strengths and weaknesses, and for looking at the opportunities and threats you face. For a business to expand, diversify and sustain in the market SWOT analysis is must.

5. purpose The swot analysis provide information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur of business person. It is a very important and useful tool to use in marketing management, strategy formulation and selection. Also in other business applications.

6. Strengths What do we do well? A firm’s strengths are its resources and capabilities that can be used for developing a competitive advantage. Examples of such strengths includes: Patents Strong brand name Good reputation among customer Exclusive access natural resources Good access to distribution networks Skills, education or connections do you have that others don’t have

7. weaknesses What is wrong now? What should you avoid? Be truthful so that weaknesses may be overcomes as quickly as possible. The absence of certain strengths are a weakness. for example, the following may be consider weaknesses: Lack of Patents protection A weak brand name poor reputation among customers High cost structure Lack of access to best natural resources Lack of access to key distribution channels

8. weaknesses In some cases, a weaknesses may be the flip of slide of strength. For example, a firm has a large amount of manufacturing capacity. While this capacity may be considers a strength that competitors do not share, it also may b a considered a weakness if the large investment in manufacturing capacity prevent firm from reacting quickly to change in the strategic environment.

9. Opportunities The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples, of such opportunities include; An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers

10. threats Change in the external environment also may present threats to the firm. Some examples of such threats includes; Shifts in consumer tastes away from the firm’s product Emergence of substitute products New regulations Increased trade barriers Other ongoing research or commercialization efforts A large existing competitors A competitor has a new innovative product or services Competitors have superior access to channel of distribution

11. Simple rules or tips Be realistic about the strengths and weaknesses of your organization or group. It should distinguish between where your organization is today, and where it could be in the future. It should always be specific. Avoid grey areas. Always apply the tool in relation to your competition i.e. better than or worse than your competition. Keep your audit short and simple. Avoid complexity and over analysis It is subjective.

12. Thank you !