Spotify2356864477888654fghhhjfcgj3578.pdf

Spotify

1. Spotify
Musicforeveryone.

2. WhatisSpotify?

3. Overview:
•Spotifyoffersover30millionsongsfromvariousgen
user-friendlyinterface
witha
•Userscanlistentotheirfavoriteartist,album,anddiseowernew
musicinaneasymanner
•Spotifyprovidestwoversionsofit'sapplication-FreeandPremium
Subscription
•PremiumSubscription isofferedtoanindividualatapriceof9.99$

4. FreeSubscription VSPremiumSubscription
Loweraudioquality Higheraudioquality
•Songsinterruptedby
Advertisements
•AnAd-freeexperience
•Onlinelistening
•Offlinestreaming
available

5. Spotifyattainsit'srevenuefromAdvertisements
PremiumSubscriptions
2.500
2.000
,500
1.000
-Revenue distributionof
Spotifyfrom2012-15
2012 2011 2014 2015
Subscrigtins Adrertiting Othe

6. CompaniesCorecompetencies

7. 1.UserEmpowerment
•Spotifyoffersawidevarietyofmusictoit'susersand
constantlyincreasesitsdatabaseofsongs
•Userscanchoosefromtheirfavoriteartist,albumora
particularsong
•Italsooffersahugevarietyofplayliststofittheuser's
environmentormood

8. 2AdvertisingPlatform
•Spotifycreatesaplatformforbusinesstosharehighly
impactfuladvertisementsonthefreeversionofthe
application
•Theseadvertisements couldbeaudioclipsorjustpictures
shownontheapplication

9. )
Marketverview

10. 1.CurrentCustomers:
Spotifyiscurrently
availableonlyin
60nationsaround
theworld,but
beatsits
competitorsin
mostofthese
nations
Courtries inwhichSpotfyiaavailable

11. 2.Competitors:
•Spotifybeatsmostofit'scompetitorsintermsofthe
numberofpaidsubscribersandrevenue(SoundCloud
hasmoreusersthanSpotify)
erefAppteMbrers
Dec
deremOter2013t
statista
SpotifySubscribersworldwide

12. 3.Opportunities
•Spotifynowoperatesinaverylimitedsectionoftheworld
andwillhavetoexpandit'sservicestoothernations,
especiallytheAsiancontinent
•WiththegrowingpopularityofSpotifyincountrieslike
India,ifmarketedintherightway,Spotifyisboundtobe
successfulinthisnationaswell

13. 4Threats
•Uponexpansiontoothernations,Spotifyneedstokeepin
mindthatcompetitorslikeGooglePlayMusicandApple
Musicalreadyhaveabaseinthesenations,inthiscase,
India
•Also,sincemostofthemobilephoneusershaveexposure
toGooglePlayMusicandAppleMusicthroughAndroid
andiPhone,Spotifyhasgottoprovidesomuchmore
valueinit'soffering

14. Goal
TheshorttermgoalistoexpandtheproducttoIndiaand
ensurethatpremiumsubscriptionincreasesatasteady
rate
•Togeneratemoreprofitfrompremiumsubscriptionsand
leadthemusicindustryinIndia

15. Strategy

16. 1.TargetMarket-onsumers
•ThetargetmarketforSpotifywouldbetheactivemusic
listeners,bothIndianaswellasforeignmusicandto
providethemaneasymannerofdiscoveringnewmusic

17. )
lImplementation

18. Schedule:
Reference:Day0=DayofRelease
Day-30toDay0:SpotifySocialmediapagespostsreleasedabout
expandingtoIndia
Day 0:ApplicationreleaseinAppStore,Playstore,WindowsStore,
etc.
Day1-10:OnGroundpublicitytobeimplemented,atpublicplaces
suchasRailwayStations,Musicevents
Day0toDay30:ContinuousadvertisingthroughMusicTvChannels,
RadioShows,etc.