STAKEHOLDER MAPPING AND ENGAGEMENT IN BUSINESS.pptx

STAKEHOLDER MAPPING AND ENGAGEMENT IN BUSINESS

1. STAKEHOLDER MAPPING AND ENGAGEMENT

2. What Is Stakeholder Engagement? Definition: Stakeholder engagement is a strategic process of identifying and working with individuals or groups who influence or are affected by a project, policy, or organization. Key Message: It goes beyond communication—it's about building trust, understanding, and shared ownership . Visual: Two-way arrows showing dialogue, not one-way communication

3. Types of Stakeholders Two Main Categories: Internal Stakeholders External Stakeholders

4. Internal Stakeholders Who They Are & Examples: Employees – Job security, fair pay, growth Management/Executives – KPIs, strategic decisions Board Members – Governance, long-term growth Departments (HR, IT, Finance) – Support operations Project Teams – Execution, resource access Example: Automation → Employee concern → Retraining needed

5. External Stakeholders Who They Are & Examples: Customers – Value, service, feedback Suppliers – Payment, continuity Regulators – Compliance, safety Investors – ROI, transparency Communities, NGOs, Media, Unions, Competitors – Ethics, impact, influence Example: NGO pressures tech company → Better labor policies

6. Why Stakeholder Engagement Matters Key Benefits of Stakeholder Engagement Builds trust and alignment Anticipates and resolves conflict Increases project success Supports change management Visual: 4 icons representing trust, conflict resolution, project success, and change

7. Building Trust and Alignment Stakeholders who feel heard are more likely to support decisions Early involvement reduces resistance Example: ✅ During a department merger, early input from team leads builds trust and eases integration Visual: Handshake icon or illustration of people in a roundtable meeting

8. Anticipating and Resolving Conflicts Stakeholders often have conflicting goals Engagement brings concerns to the surface early Example: In real estate development, consulting nearby residents helps avoid protests by adjusting construction plans Visual: Conflict resolution or megaphone icon

9. Enhancing Project Success Stakeholders offer insights They can advocate for the project Help remove internal/external blockers Example: Customer support input shapes new product features to meet actual user needs Visual: Rocket launch with icons representing stakeholder roles

10. Supporting Change Management Engagement helps clarify purpose Reduces resistance and builds ownership Example: During a remote work transition, HR co-creates policies with employees—boosting morale and buy-in Visual: Change curve or team brainstorming session

11. Examples of Stakeholders by Scenario Scenario Internal Stakeholders External Stakeholders New product launch Product team, marketing, finance, leadership Customers, regulators, suppliers, media New software implementation IT, HR, end users, executive sponsor Vendors, consultants Public infrastructure project Engineers, finance, project managers Local government, residents, businesses, NGOs

12. Think of Stakeholder Engagement As… Quote: “Co-creating solutions with those who care about, are affected by, or can influence the outcome.” Key Message: From informing and consulting to collaborating and empowering . Visual: Ladder or continuum of engagement levels (Inform → Consult → Involve → Collaborate → Empower)

13. Summary & Key Takeaways Stakeholder engagement is essential for sustainable success It builds trust, anticipates conflict, and supports change Effective engagement is collaborative—not just informative Visual: Circular flowchart showing engagement as a continuous loop

14. Why Classification Matters Understanding Stakeholders Helps You: Prioritize engagement Anticipate reactions Tailor communication strategies

15. Stakeholder Mapping Process Key Steps: Identify Stakeholders Analyze Stakeholders Map on Influence–Interest Matrix Develop Engagement Strategies Communicate Effectively Review and Adjust

16. Step 1 – Identify Stakeholders Ask: Who can influence or is affected? Who supports or resists? 🎯 Example – Learning App Launch: Internal: Product Team, Sales, IT External: Students, App Stores, Media

17. Step 2 – Analyze Stakeholders Stakeholder Interest Influence Attitude Impact CEO High High Supportive High Students (Users) High Medium Curious High Education Partner High High Supportive High Criteria: Interest Influence Attitude Impact 🎯 Example Table :

18. Step 3 – Influence–Interest Matri High Influence Low Influence High Interest Manage Closely Keep Informed Low Interest Keep Satisfied Monitor Example Manage Closely: CEO, Dev Team Keep Satisfied: Legal, Investors Keep Informed: Marketing Monitor: Bloggers, Minor Competitors Visual: Color-coded matrix chart

19. Step 4 – Develop Engagement Strategies Category Strategy Manage Closely Involve in decisions, regular updates Keep Satisfied Share updates, seek occasional feedback Keep Informed Educate and update periodically Monitor Minimal contact; keep an eye on changes Examples: CEO → Weekly reports Students → Bi-monthly feedback surveys Media → Occasional press release

20. Step 5 – Communicate Effectively Build a Communication Plan: Who, How Often, Through Which Channel, What Message Stakeholder Channel Frequency Focus CEO Email/Dashboards Weekly KPIs, strategy updates Students App/Email Monthly Usability, new features App Reviewer Compliance Form On Submit Data/security compliance Example Plan Table:

21. Step 6 – Review and Adjust When to Reassess: New regulations Stakeholder turnover Scope changes Crises or milestones 🎯 Example: If the project scope expands → New internal teams or external partners may need inclusion