Starbucks presentation.ppt coffe latte and tea

starbuks company presentation

1. STARBUCKS STARBUCKS COFFEE

2. 1971 FOUNDERS OF STARBUCKS Jerry Baldwin, Zev Siegel and Gordon Bowker opened the first Starbucks coffee shop in seattle’s Pike Place market COMPANY HISTORY

3. COMPANY HISTORY 2005 CEO Jim Donald -Coffee shops: 9.100 -Target: 30.000 shops around the world 2002 1996 1995 1992 1982 1971

4. BRAND IMAGE -The logo has evolved over the years to prevent other cultures to be offended. -In the original version the Siren’s breasts and lower body were completely visible. -In a second version the Siren’s breasts were covered with her long hair, but her lower body was still visible. -In the current version both the breasts and the lower body are covered. -In 2011 Starbucks marked its 40th year by launching its new logo.

5. NAME STARBUCKS -According to Howard Schultz’s book “Pour Your Heart Into It: How Starbucks Built a Company One Cup At a Time”, the name of the company is derived from Moby Dick -One of the founders was a big fan of Moby Dick and suggested the name ‘Pequod’, the ship in the book. The other founders didn’t like the name and suggested ‘Starbo’, a mining town in Mount Rainier -The original idea and ‘Starbo’ came together in the name ‘Starbuck’, the first crew member of the Pequod

6. SLOGAN STARBUCKS They don’t have one slogan, they use different slogans

7. COMPANY PROFILE Atmosphere -Since 1991, Starbucks had a team of architects and designers to ensure that each store would convey the right image and character -Materials and furnishings were used to keep the look consistent and expenses reasonable, no two stores ended up being exactly alike

8. COMPANY Inspiring and nurturing the human spirit — one person, one cup, and one neighborhood at a time