Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing

1. Startup Marketing. Some Thoughts . Kathrin Folkendt

2. Hi!

3. I‘m Kathrin. Former Corporate Tech Marketer . Former Startup Marketer . B2B & B2C. Marketing Consultant.

4. Make a good product . Market it. Sell it . Make money .

5. Make a good product . Market it. Sell it . Make money .

6. Agenda AARRR Marketing along the funnel Inbound Marketing

7. A CQUISITON A CTIVATION R EVENUE R ETENTION R EFERRAL

8. A CQUISTION A CTIVATION R ETENTION R EVENUE R EFERRAL User comes to point of purchase through different channels Users enjoy first „happy“ visit User comes back, visits multiple sites User engages in monetization behaviour User likes product or service enough to refer others

9. Acquistion : What Channel to choose ? # % # % $

10. Planning : Agile Marketing Create a Plan. Don‘t marry it. Quick Response to Changes Test & Measure Experiments Fail Quickly . Move on.

11. Inbound Marketing   is the process of earning the interest of visitors and customers rather than buying it .

12. Inbound is ... Content SEO Social Media SEM ( Conversion Optimization )

13. Content is strategic .

14. Yes, SEO is a Marketer‘s Job as well .

15. Social Media. Nuff said .

16. Don‘t be an Outbound-Hater !

17. &

18. So... Do marketing . It‘s not evil . Work along the funnel . Inbound marketing is a good choice for startups . Test , measure and then choose your channels accordingly . Have a plan, but stay reactive .

19. It‘s about more brains . Not more budget .

20. THANK YOU! [email protected]