STARTUP_MARKETING_idea in master of business administration.pptx

Startup

1. দর্জিওয়ালা दर्जीवाला Darziwala Bright bold and beautiful

2. BHRIGU – 1 MBA 2022-2024 EIILM, KOLKATA “Wear your own DESIGN” FROM TEAM – UTOPIA Akash Roy Anwesha Das Arka Mukherjee Priya Sharma Rajbir Gupta Sayan Guha Sayan Sadhukhan Somnath Bhunia Sougata Roy Souvik Majumder Srijita Paul Swetankana Saha Darziwala

3. “ Dress to impress ”

4. Summary of the company Name : Darziwala Tagline : “Wear Your Own Design” Business Plan : Customization of Clothes and Jewelleries Location : 18, Bentick Street, Kolkata - 700013 Geographical Spread : Kolkata, Howrah, North 24 Parganas Type of Liability a) Business Loan b) Interest Payable

5.                               PRODUCT MIX Designer Blouse Rs. 599 Customized Jewellery Rs. 399 Customized Lehenga Rs. 999 Western Dresses Rs. 1599 Designer Saree Rs. 799 Customized Men’s Party Dress Rs. 1199 Customized Men’s Wedding Dress Rs. 899 Customized Dress For Kids Rs.599 Formal Wear Rs. 1999 Customized Blazer Rs. 1399 Customized Kurta Set for Kids Rs. 1199 Customized Oxidized Set Rs. 599

6. MARKETING MIX

7. Market Segmentation 1. Geographic Kolkata, Howrah, North 24 Parganas 2. Demographic Teenager – Middle-aged people 3. Psychographic People interested in designing and customizing their clothes and jewellery 4. Behavioural People who want to look different and more stylish than others in festive seasons

8. TARGET AUDIENCE Women Men Children

9. Competitors & Successful tailors who are not part of our team Other established brands

10. USP Best tailors & jewellery designers from all over WB Wide range of designs and exclusiveness Perfectly customized app in India Providing customized clothes to the customers at one click Comparable quality at affordable prices Faster delivery than others at your doorstep Our company have zero plastic policy

11. Technology Used Darziwala Customize Now Apparels Jewelleries

12. LEGAL OBLIGATIONS MOA 2. GST Registration is mandatory 3. The business is registered under Start Up India 4. Trade License

13. Sayan Sadhukhan (Finance Manager) Hierarchy Tree Swetankana Saha (Founder & CEO) Souvik Majumder (President) Sougata Roy (Managing Director) Rajbir Gupta (R & D Manager) Arka Mukherjee (Production Manager) Somnath Bhunia (Marketing Manager) Srijita Paul (HR Manager and Creative Director) Priya Sharma (CRM Manager) Sayan Guha (Finance Manager) Akash Roy (Operations Manager) Anwesha Das ( Technical Manager )

14. SIZE OF THE MARKET Size of the Industry – 2.6 Crores As per 2021 Census Report Targeted Customers - 26 Lacs (in 6 years approx.) (Source - https://www.indiagrowing.com/West_Bengal)

15. Brand Positioning Providing best customization for designing and choosing the product Superior quality of cutting, stitching, finishing from skilled tailors Professional jewellery designers Most effective way to deliver the material in a short period of time

16. Swot Analysis

17. INVESTORS CONTRIBUTION (In Rs.) CONTRIBUTION (In Rs.) INVESTORS CONTRIBUTION (In Rs.) Akash Roy 2,00,000 2,00,000 Sayan Sadhukhan 2,00,000 Anwesha Das 2,00,000 2,00,000 Somnath Bhunia 2,00,000 Arko Mukherjee 2,00,000 2,00,000 Sougata Roy 2,00,000 Priya Sharma 2,00,000 2,00,000 Souvik Majumder 2,00,000 Rajbir Gupta 2,00,000 2,00,000 Srijita Paul 2,00,000 Sayan Guha 2,00,000 2,00,000 Swentankana Saha 2,00,000 Capital from 12 investors = 12 * ₹ 200000 = ₹ 24,00,000   We are going to take a Loan of ₹ 20,00,000 at 12% Interest Rate p.a. from S.B.I Sources of Capital

18. SBI Business Loan EMI Calculator

19. SBI Business Loan Amortization Schedule (Source - Schedulehttps://www.myloancare.in/personal-loan-emi-calculator/sbi)

20. PARTICULARS AMOUNT AIR CONDITIONERS (8 UNITS) 4,00,000 SEWING MACHINES & OTHER TOOLS 5,00,000 LAPTOPS & PRINTERS (OFFICE USE 10 UNITS ) 6,50,000 ELECTRONIC GADGETS (MODEM, WIFI ROUTER) 1,00,000 EV BIKES ( 20 UNITS) 18,00,000 SECURITY DEPOSIT FOR RENT 7,00,000 SUBTOTAL 41,50,000 CASH IN HAND 1,00,000 CASH AT BANK 1,50,000 GRAND TOTAL 44,00,000 APPLICATION OF FUND

21. COST ANALYSIS

22. Chart of Making Charges Blouse Rs. 599-1999 Lehenga Rs 999-5999 Gown Rs. 999-5999 Saree Rs. 999-4999 One Piece (Western) Rs. 699-2999 Sherwani Rs. 2999-14999 Kurta Rs. 499-3999 Pathani Suit Rs. 999-4999 Dhoti Rs. 999-2999 Punjabi Rs. 499-5999 Shirt (Unisex) Rs. 399-3999 Pant (Unisex) Rs. 499-3499 Blazer (Unisex) Rs. 1999-7999

23. CALCULATION SHOWING YEARLY REVENUE PARTICULARS AMOUNT(RS) Premium Subscription over the Year: Yearly – (8,999*0.5*26*12)= 14,03,844 Quarterly- (2499*5*26*12)= 38,98,440 Monthly - (999*10*26*12)= 31,16,880 84,19,164 Total Clothing Charges (RM): Premium Customer- 10,90,000 Non-Premium Customer- 6,00,000 16,90,000 Readymade Clothes Premium Customer- 37,90,000 Non-Premium Customer- 20,10,000 58,00,000 Commission From Tailor for Customized Clothes Premium Customer- (42 Lakh*12%) = 5,04,000 Non-Premium Customer- (20 Lakh*12%) =2,40,000 7,44,000 Revenue from Readymade Jewellery Premium Customer- 3,90,000 Non-Premium Customer- 2,50,000 6,40,000 Revenue from Customized Jewellery Premium Customer- 2,45,000 Non-Premium Customer- 1,90,000 4,35,000 TOTAL 1,77,28,164 Considering minimum of 15 bookings /day ( for both premium and non-premium customers) and the service will be provided for 26 days, considering 2-4 days off for maintenance purpose and we are considering minimum 13 Yearly, 130 Quarterly & 260 Monthly subscriptions per month. We will be taking 12% commission per order from the tailor. Customer will buy cloths from us or provide from their own. We will provide cloths, cost + 30% profit on cost to customer. Considering Total turnover of the tailor from our end is Rs 62 Lakh. Subscription Charges for Premium Customer Yearly Premium Subscription Charge ₹ 8,999 Quarterly Premium Subscription Charge ₹ 2,499 Monthly Premium Subscription Charge ₹ 999

24. Particulars Amount (Rs.) Total Revenue 1,77,28,164.00 Total Variable Cost (38,94,000.00) Contribution 1,38,34,164.00 Total Fixed Cost (1,29,35,866.74) Depreciation (3,45,000.00) Profit before Tax (A) 5,53,297.26 Profit after tax ( 70% of A) 3,87,308.08 Therefore, our revenue, for first year, after deducting 30% tax is Rs . 3 ,87,308.08 CALCULATION OF PROFIT AFTER TAX

25. GENERAL RESERVE AND PROFIT SHARING GENERAL RESERVE Profit after tax : 3 ,87,308.08 5% general reserve : 19,365.40 Net profit : 3,67,942.68 5% general reserve : Rs 19,365.40 PROFIT SHARING The profit will be shared equally among the 12 investors. Therefore, each of the investors will get a profit of Rs 30,661.89 on the 1st year.

26. PROOF CONTRIBUTION = (BEP SALES x P.V RATIO) = ( 1,63,05,545.41 x 81.45%) = 1, 32 ,80,866.74 PROFIT = CONTRIBUTION – FIXED COST = 1,32,80,866.74 – 1,32,80,866.74 = 0 Therefore, as the profit is NIL, we are in the situation of No Profit-No Loss. P.V RATIO (CONTRIBUTION / SALES) x 100 = (1,38,34,164/ 1,69,84,164) x100 = 81.45% BEP SALES = (FIXED COST / P.V RATIO) =( 1,38,80,866.74/81.45% ) =1,63,05,545.41 Our BEP Sales is Rs 1,63,05,545.41 BEP SALES (in months) = (BEP SALES / SALES) x 12 = ( 1,63,05,545.41 / 1,69,84,164 ) x 12 = 11 Months 15 Days We are expecting to reach our BEP within 11 Months 15 Days . Commission from tailor is not the part of Sales.

27. GROWTH ANALYSIS Year Revenue (Rs.) Profit After Tax (Rs.) Growth of Revenue (%) First (2022) 1,77,28,164 3,87,308.08 ------- Second (2023) 2,03,22,100 4,55,000 14.63% Third (2024) 2,44,10,220 7,24,000 20.12% Fourth (2025) 3,15,43,231 8,98,765 29.22% Fifth (2026) 4,39,35,712 10,56,243 39.28%

28. Prof.(Dr.) R P Banerjee (Chairman & Director) Dr. Sarmistha Das (Assoc. Professor, HOD – Economics, Mentor) Dr. Soumyajit Das (Assistant Professor) Dr. Surajit Ghosh Dastidar (Assoc. Professor, HOD – Marketing) Prof. Smarajit Sen Gupta (Assistant Professor) Eastern Institute for Integrated Learning in Management Dear faculty members, what we are today is because of you all. The knowledge you all have shared with us is very valuable for our lives. You saw potential in us where we saw none. Today we want to thank you for everything and we are very proud to be a part of EIILM family. Prof. Chanda Das (English & Business Communication Dept.) Dr. Jayanta Saha (Head – Admissions & Global Outreach) Prof. Chittresh Coomer (Assistant Professor) Prof. Tapas Chakraborty (Campus Head – Hare Street) Prof.(Dr.) Debdas Ganguly (Coordinator – Research Centre)