State Farm x Hot Ones Directors Treatment

State Farm x Hot Ones Directors Treatment

1. FLAME PROOF BUNDLE
VIDEO TREATMENT
Director – Chris Sandoval
05 11 23

2. CONCEPT 2:
Beveled retro-modern treatment,
diagonal for our host and guest
on the incline
OVERVIEW

In collaboration with First We Feast, Complex and State Farm, we are
creating a custom pre-roll featuring Sean Evans and Camera Guy Bill
within the Hot Ones universe.

As Sean gets ready to shoot an episode of Hot Ones, Camera Guy Bill
delivers a package from Jake from State Farm. As Sean unbloxes the
package, he finds a note from Jake explaining the “Jake’s Relief Kit.” Sean
will go through each item and give his stamp of approval. He and and our
audience will be insured that State Farm has their back when taking on
the Hot Ones Gauntlet.
*DIRECTIONAL. SUBJECT TO CHANGE*

3. Flame Proof Bundle – Deliverables
CUSTOM PRE-ROLL
30 Seconds - 16:9 YouTube
*DIRECTIONAL. SUBJECT TO CHANGE*

4. Flame Proof Bundle
APPROACH

Bringing together the internet's best celebrity
interviewer, Sean Evans, and a fan favorite,
Camera Guy Bill, onto the Hot Ones Set in
New York City.

Sean, on camera, will read the note left by
Jake from State Farm. As we go through
each item, we will cut to each individual
item as Sean gives his seal of approval.
Using multiple cameras to capture product
shots, we will capture all items in the State
Farm Relief Kit.

*DIRECTIONAL. SUBJECT TO CHANGE*

5. Flame Proof Bundle – Talent
BILL DREXLER
aka BILL THE CAMERA GUY
@ogcameraguybill

2.7K
SEAN EVANS
@seanseaevans

560K

6. Flame Proof Bundle – Script changes 5.17.23
Sean is sitting at the Hot Ones as Camera Guy Bill brings in a package with a State
Farm logo on it and drops it on the table. Bill says to Sean in jest:

BILL: Special delivery! Coming in hot..."

Bill slides the State Farm Box across the Hot Ones table closer to Sean.

SEAN: (intrigued) What do we have here? A State Farm gift box?

We'll see him unbox "Jake's Relief Kit," including a note from Jake from State Farm.
Sean reads the Note.

SEAN: Hey Sean, as hot ones' big fan, I want to make sure you're not just putting on a
brave face for the fans. The internet gave me a few pointers for spice soothers so I
wanted to send you this relief kit. Your good neighbor, Jake from State Farm.

He'll then pull out various spice-antidotes and give his seal of approval to each item.

SEAN: State Farm Ranch , State Farm tissues, some of that sweet Honey, and the
spice lords will always approve, some milk.

Finally, he'll pull out the last item—a pair of khakis.

SEAN: And a fresh pair of Emotional Support Khakis. Nice!

We hard cut as the State Farm logo appearing over the shot of the Hot Ones table.

ART CARD: POWERED BY CLIENT
*DIRECTIONAL. SUBJECT TO CHANGE*

7. Flame Proof Bundle – Product Treatment
Product Treatment
*DIRECTIONAL. SUBJECT TO CHANGE*
Product will be integrated throughout the piece
naturally. State Farm will be mentioned at the
beginning of the video during the initial conversation
between Sean and Camera Guy Bill.

As Sean reads the letter from Relief Kit, we reference
Jake from State Farm. and bring into the world of Hot
Ones.

In the edit, we will intercut all State Farm branded
items from the Relief Kit.

The video will end by showing and referencing the
fan favorite Khakis.

8. Flame Proof Bundle – BUNDLE CONTENTS
00ITEMS
*DIRECTIONAL ONLY, ITEMS TO BE SOURCED AND APPROVED AT A LATER DATE*


Red Tool Box Cooler: LINK TO SHOP

Emotional Support Khakis
Khaki Style Reference
Branded Ranch Bottle

Branded Tissue Box

Jar of Honey
Complex to Source

MILK
Complex to Source

9. Flame Proof Bundle – Aesthetic
STYLE & EDIT
Staying in the Hot Ones Universe,
we will utilize the quintessential
zooms and overlay video effects
that make Hot Ones iconic.

The audience will be familiar with
they style and format, of the Hot
Ones Journey.
*DIRECTIONAL. SUBJECT TO CHANGE*

10. Flame Proof Bundle – Aesthetic
CINEMATOGRAPHY,
LIGHTING & LOCATION
Shot on our Complex Hot Ones Set,
our audiences will quickly enter the
world of “hot questions and even
hotter wings.”

Our New York Hot Ones Set will be
dressed in all black, a black table
and a red napkin awaiting our
guests.

Shot with multiple cameras to
capture all angles of Sean and the
State Farm Gift Box.
*DIRECTIONAL. SUBJECT TO CHANGE*

11. MUSIC & SOUND
To stay in the Hot Ones world, we’ll
incorporate the show’s soundtrack
and sound effects.

Classic Hot Ones Music
*DIRECTIONAL. SUBJECT TO CHANGE*
Flame Proof Bundle – Music and Sound

12. THANK YOU