Status_of_garment_in_India_over_the_last_five_years.pptx

Related to textile department

1. Status of garment Industry in India over the last five years - Manasri Kalita -M.Sc.(II) -L-2023-CS-329-M -College of Community Science

2. CONTENT Introduction Production Marketing Distribution Consumption Export trends Conclusion

3. INTRODUCTION Garment Industry in India : The garment industry in India has shown significant growth and evolution over the last five years, becoming a key player in the global market. This industry has faced challenges including fluctuations in raw material costs, evolving consumer preferences and competition from the other manufacturing hubs.

4. OBJECTIVE This presentation aims to provide a comprehensive overview of the current status of the garment industry in India, highlighting key trends in production, marketing, distribution, consumption and export patterns over the past five years

5. PRODUCTION TRENDS India is one of the largest producers of cotton and jute in the world. India has also become the second-largest manufacturer of PPE in the world. The domestic apparel & textile industry in India contributed to 2% to the country’s GDP, 7% of industry output in value terms. The market size of the industry is projected to grow at a 10% CAGR to reach $350 Bn by 2030. The number of enterprises in the Textiles market is projected to amount to 17.25k in 2024.

6. MARKETING STRATEGIES Brand promotion : Strategies and activities for raising awareness and generating interest in particular clothing brand. Advertising Campaigns : To promote clothing brands to targeted audience. Digital Marketing Initiatives : Online channels & technologies for promotion. Market Segmentation & Targeting : Dividing into distinct groups of consumers for better understanding of customer’s needs and preferences.

7. DISTRIBUTION CHANNELS Supply Chain Management Retail Distribution Wholesale Operations E-commerce Platforms. Logistics Optimization Market Access Strategies

8. CONSUMPTION PATTERNS Domestic Demand Dynamics Customer Preferences Buying Behavior Insights Fashion Trends Impact Cultural Influences

9. Export Trends India is the 6 th largest exporter of textiles and apparel products in the world with a massive raw material and manufacturing base. The domestic apparel and textile industry contributes approximately 2.3% to India’s GDP, 13% to industrial production, and 12% to exports in 2024. The industry is looking at new markets such as Latin America, Australia, and Israel to boost exports. In Feb 2024, exports of Indian textiles grew 19.54%.

10. CONCLUSION In conclusion, the garment industry’s success hinges n adapting to evolving consumer preferences, leveraging technological innovations and navigating informed frameworks. By implementing informed strategies and embracing future trends, industry players can drive sustainable growth and competitiveness in an ever-changing market environment.

11. THANK YOU