StepBeta_Deck for business owners , ngo, csr.pdf

impact consulting

1. StepBeta
Partnering for scale, success and social impact:
The iterative way

2. Why StepBeta?
There was a time in the program and
product development world when the
launches were done in a well-defined
and linear fashion -an alpha launch, a
beta launch and then a final launch.
The need to iterate faster and create
better versions of products or
programs is essential for survival
today
Organizations with their products and
programs need to be in a perennial
state of Beta.
We provide Integrated design thinking,
action-oriented research,
communication, impact evaluation
and market shaping services to
achieve their desired potential.
Taking into cognizance the perennialism of Beta state, StepBeta was conceptualized to help organizations traverse the journeyin
a much streamlined and coherent fashion. With a team experienced across sectors and segments StepBeta is uniquely
positioned to provide strategic, actionable, data backed insights into leading the organizations/programs towards growth.

3. Mission & Vision
•Our mission is to Deliver sustainable
social impact through interdisciplinary
collaborative work
•Vision: Providing quality research,
systems strengthening services,
monitoring & evaluations of programs,
products and activities with a focus on
health, environment and livelihoods.

4. Value Proposition
IMPACT CONSULTING
Advising companies on implementing
sustainable business practices.
Assisting social enterprises in measuring their
impact.
Collaborating with governments to design and
implement social welfare programs.
MARKET RESEARCH
We help organizations lay foundations to
strengthen their systems using action-
oriented research as base methodology. The
focus is on solving real world and dynamic
problems using a participative, data oriented,
practical and iterative approach.
The output of the activity is in the form of
pilots or incremental systemic changes.
PROGRAM DESIGN
We help organizations design their programs
for scale.
A journey through the five stages of empathize,
define, ideate, prototype and testing are used
to arrive at the optimal solution sand options.
STORYTELLING
We help shape narratives, articulate their
stories better and serve as a one stop solution
for creating communication assets.
With a team of visual artists, animators,
design thinkers, technology, and social media
enthusiasts we are uniquely positioned to
deliver stickiness and support as storytelling
outcomes.
ADDITIONAL CAPABILITIES
StepBeta also has capabilities around
proposal writing, curriculum design, training,
impact assessment and monitoring and
evaluation support.
Through our pool of resources, we can offer
market access consulting services across a
spectrum of healthcare industries

5. The StepBeta
Professionals
Engineers (Bio-medical, IT and Electronics)
Operations management for organizations
Healthcare Research Professionals –Public
Health Policy, Health Economics and Finance
Communication Professionals
Data scientists

6. PROJECTS DELIVERED
Design and implementation of technology led models for scaling intervention on reduction of malnutrition with a focus on first 1000 days.
Action research to streamline service delivery for the second largest health insurance scheme run by the Government of India.
Market research to feed decision making for setting up a chain of micro dialysis centers in India.
Content and training framework design for execution of training on digital and financial literacy across 47 aspirational districts.
Designing communication strategy and roadmap for an organization working on wastewater management.
Communication process streamlining for an education collective of 16 organizations spread across 11 states in India.
Strategy and use case design for a green financing organization looking to expand sectoral footprint for enhanced impact
Action-oriented research, PR and communications support for investments in reduction of plastic pollution & circular economy
Health Policy and Systems Research for medical equipment management and maintenance (international –Africa, SEARO, Central Asia-EAEU)
Market Access Support for healthcare interventions –Health Economics, Real-World Evidence Research
Monitoring and Evaluations of long-term programs for Technical Education Support to Students

7. Our Team
Abhijeethasbeenworkingattheintersectionofsocialimpact,technology,andbehaviorchangeforthe
lastsixyearsposttransitioningfromhiscorporatelifeof7yearsacrossautomotive,mining,and
consultingorganizations.Havingworkedacrossprivateandpublichealthdomainsdesigningand
implementingprojects,hehasdevelopedtheabilitytobalancestrategicandnutsandbolts
perspectives.HehasadvisedandworkedwithmultiplenumberoflocalandinternationalNGO'sand
CSRteamsondesigningtheirpolicy,guidelinesandoperatingroadmap.Heisapoetatheartwhohas
alsostudiedengineering,management,andpublicpolicy.Heisalsoamentortomultiplestartups
incubatedinIITKanpurandT-Hubandhelpsthemwithstrategy,marketing,scalinguptheiroperations
andstorytelling
Rupali, Biomedical Engineer with a Masters in Public Health (Health Policy, Economics and Finance)
diligent at developing and managing projects for multiple stakeholders in public health system.
Enriched experience in providing consultation for resource allocation and utilization, health systems
strengthening (HSS) and healthcare technology management (HTM) for national and state level health
programs for Government of India (MoHFW). Designed policy framework and guidelines for
establishment of the Biomedical Engineering Unit for MoH, Government of Gambia (World Bank
supported project for infrastructure and capacity building in LICs). Developing project strategies and
managing grant funds (India Health Fund, Tata Trusts and Global Fund Initiatives) for long-term projects
for science and technology led innovations in infectious diseases.

8. Our Team
Aseasonedcommunicationsandstakeholderengagementprofessionalwithover25yearsinPublic
Affairs,MarketingCommunications,CorporateCommunicationsandCrisisPreparednessand
Communications.KartikUpadhyay’sspecializationisinbuildingbrandsbyusingmarketingstrategiesto
guidethemthroughtheirgrowthphases,whileprovidingpredictivecounsellingtoprepareforcrisis
situations.Hehasalsoledinvestorrelationscampaignsforinitialpublicofferings(IPOs),whichinclude
shareholderandanalystcommunityoutreach.Hehasbeenassociatedwithleadingglobal
communicationsorganisationssuchasAPCOWorldwideasDirector,basedoutofMumbai.Hehasled
communicationscampaignsforglobalbrandssuchasTheRockefellerFoundation,TheBillandMelinda
GatesFoundation,Children’sInvestmentFundFoundation,McDonald’s,TheResponsibleMica
Initiative,UKIndiaBusinessCouncilamongothers.Aspartofcorporates,hehasservedastheheadof
corporatecommunicationsandpublicrelationsforlargeIndiancompaniessuchasHCCLtd,Lavasa
Corp,YESBankandOtisElevators.
Brand thinker, consumer analyst and a communication specialist. Aparna's work in Brand strategy &
communication stretches to over 17 years and she has cross industry experience ranging from FMCG,
Retail, Real Estate, Media, Service, Fibre Brands. She feels each and every communication project
should be executed with strategic brand processes to thereby add brand value. Her approach is
methodical, consumer insight based combined with an understanding of the challenges of
communication and execution realities. Aparna has worked on multiple programs in the impact space
with focus on health, education, livelihood and agriculture.

9. Our Team
Juneshhas17yearsofexperienceintheLivelihoodandMicrofinancesector.Presentlyworkingasa
trainerandorganizationaldevelopmentconsultant.Asatrainerhehasimpartedtrainingstomorethan
5000urbanyouthand3000ruraltribalwomenonentrepreneurship/employabilityskillsandfinancial
literacy.HehasworkedwithShramSarathi,wherehewasheadingoveralloperationsandresponsible
forexpansionofwork,teammanagement,planning,training,anddesigningoffinancialproducts
specificallyforlabourandmigrationdependentfamilies.Hehasalsoestablishedtwocommunity-
basedwomen(SHGbasedMicro-finance)organisations.Heispassionateaboutmicrofinanceandthe
opportunitiesofstructuringfinancialtoolstodrivelivelihoodopportunitiesforruraldevelopment.
Aditi Chopra has more than a decade of experience in writing and publishing. She has worked full-time
with Routledge (Taylor & Francis), Sage Publications, Roli Books, and Cactus Communications. Armed
with a degree in sociology from Lady Shri Ram College, and a degree in psychology from amia Milia
Islamia, she worked as a counselor at Salaam Baalak Trust and Fortis Hospital, New Delhi, before
joining publishing. She believes in the power of communication and narratives to drive growth and
impact for organisations. Aditi is currently a full-time mother, a freelance writer, editor and
communications consultant. She enjoys travelling and food. An amateur artist, she often paints or
crochets to unwind

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