Storyboarding

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1. Storyboarding

2. Storyboarding Storyboards offer an effective technique for addressing the "Yes, But" syndrome. Storyboarding is extremely inexpensive user friendly, informal, and interactive Provides an early review easy to create and easy to modify Storyboards identify the players, explain what happens to them, and describe how it happens.

3. Storyboarding ? A storyboard is a simple tool that helps an individual to quickly appreciate the body of knowledge around a particular topic . A visual script, which acts as a blueprint for the “look” of the completed project. A storyboard shows not only the individual shots or screens but the sequence as well. However , a storyboard can be even more powerful when used as a tool for both presenter and audience, where each frame of the storyboard is used as the basis of substantial discussion. An audience can ask a range of questions related to the frame and an individual can respond by thinking about his or her own personal situation and particular workplace challenges . By the end of the process, both parties are likely to feel that they have delved deeply into the subject area and found a range of helpful ways to apply the learning . T he goal is to build a highly logical system that could provide a simple overview of a topic, by dividing the subject into frames within which to tell the “story ”

4. Purpose What are your goals? What do you want ? To educate? To sell? To convince? To inform? To entertain? Or a combination of the above?

5. speaking of… action - on or by the people saying WHAT people - seeing it differently saying WHO thoughts & feelings saying WHERE turning-point - in seconds, minutes, days, week saying WHEN something needing to be done saying HOW which matters saying WHY news R eading Project S tudent’s R esearch What Story ?

6. Types Passive storyboards Tell a story to the user. Consist of sketches, pictures, screen shots, PowerPoint presentations, or sample application outputs. Walks the user through the storyboard, with a "When you do this, this happens" explanation . Active storyboards Try to make the user see "a movie that hasn't actually been produced yet.“ Provide an automated description of the way the system behaves in a typical usage or operational scenario . Interactive storyboards Let the user experience the system in a realistic and practical way. Require participation by the user.

7. Steps Think through the key information available, the flow of the story, and what the most powerful way to display the analysis would be.   Once you have done this, look at your hypothesis framework to check what you are conveying and the structure of your board.   The first thing you will write on your storyboard is the supporting assertions from your purpose- the headlines.  Once you have represented all headlines, you will identify analyses that support each assertion and place the analyses information in the appropriate boxes.  G enerate boxes and populate it with data and insights.  Your storyboard will ultimately serve as an outline of your final report

8. Start by BRAINSTORMING With Your Team Generate Ideas Use your notes Decide what you need and what you don’t need. Do you need more info?

9. Structure Based on your brainstorming session, make a plan. Use your plan to design your storyboard Decide what pictures or diagrams you will need and have a teammate create them.

10. Storyboard It! Provides an overall rough outline of what the presentation will look like, including: Which topics go where, the links, and a conceptual idea of where your images go, and what the layout will look like. You don't have to be able to draw to produce a storyboard. You need only sketch in the outlines. Someone should be able to look at your storyboard and put together the same idea that you have done.

11. Importance A storyboard is a simple, highly digestible and easy-to-follow learning methodology that can benefit many employees from individual contributors to senior managers, it is an ideal tool to share when sharing ideas . Storyboards force you to assimilate your information, thus causing you to clarify the logic of your hypothesis and supporting assertions Storyboards help you to focus the analysis A storyboard can identify gaps in your analysis Storyboards prevent work that is unnecessary or redundant Storyboards act as a work plan for each activity stream The storyboard gives both the presenter and audience a reference point and guide for the conversation, as well as plenty of headings and other prompts for specific discussions to be held in a logical and progressive format. Essential in getting to grips with what a project deliverable could look like and being able to focus on the key analyses required for delivery.

12. Application Perhaps the most common application method is to help the audience work through the different frames sequentially and explore his or her responses to relevant questions for as long as necessary. This process could involve deeper and deeper probes as required. The other approach is more “mosaic” where the presenter can use the storyboard to review which parts or frames in the whole storyboard may be in need of development or even be missing altogether and then focus on those first. This is particularly useful where time is limited and it may not be possible to spend substantial time on all of the frames.

13. Activity Time You are a manager of a company which is launching a new product in the market. T o Do: Using the storyboard templates, design four storyboards for a Web site for the product Think about how the storyboards will flow from one to another. The storyboards should include: A home page A page for highlighting the features A page for subtle messages for Target groups Plan to use images or graphics Share your work Remember to label everything . Remember this is a plan