Strategic Future for Pixxel- Hyperspectral Imaging Solution Provider

Ideal Customer Profile, Buyer Persona, Value Proposition Canvas, GTM Strategies, Strategic Collaboration Partners, Competitive Analysis, Strategic Future for Hyperspectral Imagining solution provider Pixxel

1. Strategic Collaboration partners and GTM Strategy for hyperspectral imaging solution Strategic Future 1

2. Agenda 01 02 03 05 Strategic Partners Storyline and Value Proposition with strategic partners GTM Strategies Pixxel What is Pixxel ? What does it do and Value Proposition? Ideal Customer Profile & Buyer Persona Strategic Future Core Competency Evaluation of collaboration industry

3. Pixxel Value Proposition Pixxel provides peace of mind to environmentalists, businesses in agriculture, mining, Energy and Government using hyperspectral imaging to predict and alert them of the problems. It also provides a means to monitor the impact globally. What does it do? Builds satellites to gather data, analyze, detect, and predict global phenomenon every 24 hours What is Pixxel Space Data Company, providing an End-to-End hyperspectral imaging solution by building satellites 3

4. 4 Company Size Medium to Large Enterprises Significant research and development budgets Large-scale operations requiring advanced monitoring and analysis Industry Agriculture Environment Energy Government Mining Pain points Need for precise crop monitoring, early disease detection, and yield optimization Requirement for accurate data on ecosystem health, pollution levels, and climate change impacts Necessity for enhanced resource management, predictive maintenance, and regulatory compliance Requirement for reliable data to inform policy decisions, urban planning, and disaster response. Demand for efficient mineral exploration, environmental impact assessments, and safety monitoring. Ideal Customer Profile Geographic Location NA, Europe, Japan NA, Europe NA, Europe India, China, Brazil Australia Key departments Environmental Health and Safety R&D Operations and Maintenance Quality Control and Assurance CSR & Sustainability Government and Regulatory Affairs Data Analysis and IT Key Decision Makers Environmental Scientists CTOs, Data scientists COOs, R&D Head Government Officials Sustainability officers Benefits Improved accuracy and efficiency in monitoring and analysis. Enhanced decision-making capabilities through data-driven insights. Cost savings through optimized resource management and early problem detection. Compliance with environmental regulations and standards. Innovation and competitiveness through the adoption of advanced technology. Purchasing Behavior Prioritizes long-term investments in technology with proven ROI. Values partnerships with technology providers that offer robust support and customization. Interested in scalable and integrative solutions that can grow with their operations.

5. Buyer Persona (Agriculture) Goldie Green Head of Precision Agriculture at Agrifarms Tech. Age: 40, Female Location: Sacramento, California Education: Master’s in Agricultural Science Income: $300,000 per year Nature lover Tech-savvy Sustainability enthusiast Cautious PERSONALITY GOALS Tech-Savvy Crop Science Tech implementer ABOUT Goldie Green has decade of experience in agricultural management and technology. She leads a team focused on implementing precision agriculture techniques to enhance crop yields and sustainability Increase Crop Yields Optimize Resource Use Early Disease Detection 5 NEEDS Climate Variability Resource Management Market Pressures PAIN POINTS Inconsistent Crop Monitoring High Operational Costs Pest and Disease Management KEY INFLUENCES Industry Experts Success Stories Regulatory Bodies BUYING CRITERIA Proven Track Record Cost-effectiveness Support and Training

6. Buyer Persona (Environment) Emilia Clarke Environmental Scientist at Envo consultants Age: 42, Female Location: Berlin, Germany Education: Ph.D. in Environmental Science Income: $120,000 per year Nature lover Cautious Sustainability enthusiast Climate change activist PERSONALITY GOALS Tech-Savvy Cautious Environment expertise ABOUT Dr. Emilia Clarke has over 15 years of experience in environmental research and conservation. She has a strong background in using advanced technologies to study and protect ecosystems NEEDS Data Accuracy Long-term Monitoring Funding and Resources PAIN POINTS Inconsistent Data Quality Time-consuming Analysis Regulatory Pressure Monitor and Protect Ecosystems Track Pollution Levels Study Climate Change Impacts 6 KEY INFLUENCES Industry Experts Success Stories Regulatory Bodies BUYING CRITERIA Proven Track Record Cost-effectiveness Customer Support

7. Buyer Persona (Energy) Cameroon Watt Renewable Energy Analyst at Siemens Gamesa Age: 38, Male Location: Zamudio, Biscay, Spain Education: Master’s in Environmental Science Income: €120,000 per year PERSONALITY GOALS Renewable energy Analytical skills Risk Mgmt. Optimize Energy Production ABOUT Cameroon has been working in the renewable energy sector for over 15 years, specializing in environmental impact assessments and resource management in wind and solar energy projects Renewable energy Tech-savvy Sustainability enthusiast Analytical Risk Taking Climate change activist Reduce Environmental Footprint Innovation and Tech. Adoption 7 NEEDS Resource Management Regulatory Compliance Public Perception Operational Efficiency PAIN POINTS Intermittent Energy Production High Initial Costs Data Management Regulatory Scrutiny KEY INFLUENCES Regulatory Agencies Industry Consultants Peer Success Stories BUYING CRITERIA Compliance and Standards Proven Effectiveness Support and Training

8. Buyer Persona (Government) Michael Chen Director of Urban Planning, Shenzhen Age: 48, Male Location: Shenzhen, China Education: Master's in Urban Planning Income: $60,000 per year Nature lover Cautious Sustainability enthusiast Analyst PERSONALITY GOALS Tech-Savvy Cautious Empathetic ABOUT Michael Chen has spent over 20 years working in urban planning and development. He is responsible for overseeing large-scale urban projects and ensuring they meet the city’s sustainability and regulatory standards NEEDS Data Integration Public Safety & Compliance Resource Allocation PAIN POINTS Limited Real-time Data Complex Regulations Community Engagement Improve Urban Infrastructure Enhance Disaster Response Support Sustainable Development 8 KEY INFLUENCES Policy Makers Industry Consultants Peer Success Stories BUYING CRITERIA Compliance and Standards Proven Effectiveness Support and Training

9. Buyer Persona (Mining) Mark Thompson Chief Geologist at NaturalMin Inc Age: 48, Male Location: Perth, Australia Education: Ph.D. in Geology Income: $90,000 per year Nature lover Risk taking Sustainability enthusiast Analyst PERSONALITY GOALS Tech-Savvy Risk taking Adventurous ABOUT Mark Thompson has over 25 years of experience in the mining industry, specializing in mineral exploration and resource management. He leads a team of geologists and is responsible for discovering new mineral deposits and ensuring the efficient extraction of resources NEEDS Lower Exploration Costs Environmental Impact Data Accuracy PAIN POINTS Resource-intensive Exploration Regulatory Scrutiny Operational Risks Efficient Mineral Exploration Environmental Compliance Safety and Risk Management 9 KEY INFLUENCES Industry Experts Regulatory Agencies Peer Experiences BUYING CRITERIA Technical Specifications Cost-benefit Analysis Vendor Reputation

10. 10 Black- Strategic Collaborator Green- Can create a complete solution or gain additional advantages Data & Technology providers Drone manufacturers: CropIn, Parrot, DJI , Data analytics firms: Google Cloud, AWS, Microsoft Addressable market- 0.5-1%= $7- $15 Billion Research Institutes Universities and Labs: IIT B, MIT Addressable market- 2-4%= $1- $2 Billion Energy Renewable Energy firms: Shell Renewables Consultancies: Siemens, SunPower, Environmental Resources Management Addressable market- 1-2%= $70- $140 Billion Mining Mining Companies:BHP, Rio Tinto Geospatial companies: Hexagon Addressable market- 2-4%= $3- $6 Billion Environment NGOs and Agencies: World Wildlife Fund, European Environment Agency, Greenpeace Technology firms: CH2M, AECOM Addressable market- 2-5%= $13- $32.5 Billion Agriculture Research Institutes and Agri solutions: AgLeader, Fasal, Trimble Equipment Manufacturers: John Deere Addressable Market- 2-4 %= $0.6- $1.2 Billion Healthcare Diagnostics and Pharma companies:Roche, GE Healthcare Addressable market- 2-5%= $1- $2.4 Billion Government Defense agencies: Defence Research and Development (All countries) Urban planning, Regulation, Research: US Geological Survey, European Space Agency , Geoscience Australia Addressable market- 1-3%= $16.5- $50 Billion Strategic Collaborators 10

11. GTM- Agri-tech ( AgLeader , Fasal , Trimble) Value Propositions Precision Farming Enhanced Crop Monitoring and Early detection Sustainable farming practices Storyline Changing climate, pests immune to pesticides, new plant diseases which lead to famines can all be identified by constant monitoring using hyperspectral imaging and combining with Agri-tech companies can provide appropriate suggestions to completely eliminate the worst case scenarios Total Addressable Market Size Agriculture Market= $9 Trillion Agri-Tech Market- $29.2 Billion Addressable Market- 2-4%= $0.6- $1.2 Billion Key Partners Agri-tech & software companies Equipment manufacturers Key Activities Integration with agri -tech platforms Development and refinement of hyperspectral imaging Key Resources Hyperspectral imaging sensors Integration APIs Field data Customer Relationships Customer support T raining and workshops Revenue Streams Subscription fees for data analytics Licensing fees Consulting services Channels Partnerships with manufacturers and software providers T rade shows Integration costs Customer support R & D, manufacturing of sensors Benefits Enhanced crop monitoring and yield Early detection of diseases and pests Improved resource efficiency and sustainability Customer Segments Precision farming companies Agronomists Cost Structure

12. GTM- Environmental-tech (CH2M, AECOM, Environmental Resources Management) Value Propositions Comprehensive Environmental Assessments Pollution Detection and Monitoring Carbon Sequestration Analysis Storyline Ever going issue of Climate change can be monitored and collaborating with environmental consultancies can provide an end to end solution to the companies looking at sustainable and environmentally friendly transformation Total Addressable Market Size Environmental Technology Market- $652 Billion Environmental Monitoring Market- $20 Billion Addressable market- 2-5%= $13- $32.5 Billion Key Activities Integration with monitoring platforms Development of environmental monitoring applications Key Resources Hyperspectral imaging sensors Environmental data analytics tools Field data Customer Relationships Long term partnership with monitoring firms Community engagements Revenue Streams Subscription fees for environmental data services Licensing fees Consulting services Channels Partnerships with conservation organizations Environmental conferences Integration costs Customer support R & D, production of sensors Customer Segments Environmental agencies and firms Climate change researchers Cost Structure Key Partners Monitoring firms Climate change research institutions Government Benefits End to end environmental assessments Early detection of pollution and ecological changes Improved sustainability and regulatory compliance

13. GTM- Energy ( Siemens, SunPower , Environmental Resources Management ) Value Propositions Renewable Energy Optimization Infrastructure Monitoring Resource Exploration and Monitoring Storyline Can collaborate with Energy firms to create a End to end Energy solution to the customers with constant monitoring and provide suggestions to achieve renewable energy optimization Total Addressable Market Size Global Energy- $7 Trillion Renewable Energy- $ 1.5 Trillion Addressable market- 1-2%= $70- $140 Billions Key Activities Integration with energy platforms Development resource exploration tools Key Resources Hyperspectral imaging sensors Integration APIs Field data Customer Relationships B2B partnership & Customer support T raining and workshops Revenue Streams Subscription fees for data analytics Licensing fees Consulting services Channels Partnerships with renewable energy firms I nfrastructure monitoring platforms Integration costs Customer support R & D, manufacturing of sensors Customer Segments Oil and gas firms Renewable energy firms Cost Structure Key Partners Renewable energy firms Energy exploration and production companies Benefits Enhanced resource exploration and efficiency Early detection of infrastructure issues Improved environmental impact assessments

14. GTM- Government Agencies (Defense, US Geological Survey, European Space Agency) Key Partners Government Urban planning Defense Research Value Propositions Disaster Management Urban Planning and Development Environmental Protection & Public Health & Safety Benefits Increases Brand value Partnering with Government provides easy access to the country and resources Storyline Can partner with Govt. to provide real-time data to defense, or govt in cases of di saster management to take appropriate steps, for the safety of people. This can also help with environmental and urban planning and regulation compliance Total Addressable Market Size Govt. Spending- $700 Billion annually Disaster Mgmt.- $133 Billion Urban Planning- $820 Billion Addressable market- 1-3%= $16.5- $50 Billion Key Activities Integration with government platforms Development of government-focused applications Continuous monitoring Key Resources Hyperspectral imaging sensors Cloud & processing infra Field data Customer Relationships Long-term Public-private partnerships Customer support T raining and workshops Revenue Streams Subscription fees for data analytics Licensing & consulting fees Government contracts Channels Govt. contracts & agencies Govt. Conferences Integration costs Customer support R & D, manufacturing of sensors Customer Segments Government Urban Planning & disaster mgmt. Cost Structure

15. GTM- Data & Tech providers ( CropIn , Parrot, DJI, AWS, Google Cloud, Microsoft) Key Partners Cloud and data analytics companies AI, ML, IoT firms Key Activities Integration with tech platforms Development and refinement of hyperspectral imaging Key Resources Hyperspectral imaging sensors Integration APIs AI, ML Algorithms Customer Relationships B2B partnership Customer support T raining and workshops Value Propositions Machine Learning and AI Development Cloud Storage and Processing IoT and Sensor Networks Revenue Streams Subscription fees for data analytics Licensing and consulting fees Sales of hyperspectral imaging devices Channels Data analytics platforms distribution Tech Conferences Cost Structure Data processing and storage Customer support R & D, manufacturing of sensors Benefits Enhanced data integration and analytics Scalable cloud storage and processing Real-time monitoring with IoT Storyline Integration of data from hyperspectral imaging with data analysis companies creates a complete data solution to the customers who are overloaded with data, and gain insights using AI to integrate into any modern technology. Customer Segments Cloud and data analytics companies AI, ML, IoT firms Total Addressable Market Size Big Data- $273 Billion AI & ML- $309 Billion Cloud Computing- $832 Billion Addressable market- 0.5-1%= $7- $15 Billion

16. GTM- Mining ( CropIn , Parrot, DJI, AWS, Google Cloud, Microsoft) Key Partners Mining companies Geological survey organizations Key Activities Providing real-time and detailed mineralogical mapping Key Resources Hyperspectral imaging sensors Expertise in geological mapping Customer Relationships Dedicated account managers Long-term contracts T raining and workshops Value Propositions Enhanced Mineral Exploration and Discovery Improved Environmental Monitoring and Compliance Enhanced Operational Efficiency and Safety Revenue Streams Subscription fees for data analytics Licensing and consulting fees Maintenance and support contracts Channels M ining equipment manufacturers partnership Direct sales Cost Structure Data processing and storage Customer support R & D, manufacturing of sensors Benefits Enhanced accuracy and efficiency Reduced operational costs Improved environmental compliance Storyline Integration with mining companies can reduce the environmental damage due to increase efficiency, and provide an end to end solution by constant monitoring, thereby handling the environmental regulations and compliances Customer Segments M ining corporations Geological survey and exploration firms Total Addressable Market Size Mining Market- 1.64 Trillion Addressable market- 0.5-1%= $7- $15 Billion

17. Strategic Future- Pixxel - Company Analysis Using satellites to analyze data and predict global phenomenon in 24-hour interval. Can directly process and analyze thus saving time and cost Less cost in long term Access to Remote or Inaccessible Areas Continuous monitoring Pixxel is currently in the business of alerting or providin g information to the customer beforehand so they can take appropriate actions. High upfront cost compared to drones Cost effectiveness for smaller areas Core Competency Business Advantages Disadvantages

18. Criteria Agriculture Energy Environment Government Data and Tech providers Mining Addressable Market $0.6- $1.2 Billion $70- $140 Billion $13- $32.5 Billion $16.5- $50 Billion $7- $15 Billion $3- $6 Billion Number of competitors 20+ 10+ 20+ 20+ 30+ 20+ Saturation rate Low- Moderate Low Low Low- Moderate Moderate- High High Preferred device Drones Satellites Satellites Drones, Satellites & Aircrafts Drones & Satellites Satellites Average customer Lifetime value Low High High High Moderate- High High Core Competency of Pixxel Yes Yes Yes Yes No Yes Direct competitors using same tech HyVista Corporation, Galileo Group No HyVista Corporation, Galileo Group HyVista Corporation, Galileo Group HyVista Corporation, Galileo Group Specim . Headwall, Resonon Strategic Future- Competitors Advantageous Disadvantageous As per competitor analysis, alignment with company’s core competency, device cost effectiveness, Average customer Lifetime value, market saturation, total addressable market size, Average ROI, growth and sustainability of the company’s technology, Energy industry is the most suitable strategic collaborator for Pixxel , followed by Environment and Government . 18 ( Siemens Gamesa , SunPower , Environmental Resources Management).

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