Strategic management process pptx ......

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1. Team : Youth Footwear Industry

2. Established in August 24, 1894 Zlin , Czechoslovakia Founded by Czech businessman Tomas Bata Tomas Bata, and included his brother Antonin and sister Anna Private company Products: Footwear, Clothing and Fashion & accessory Website: www.bata.com Area: served Worldwide Headquarters: Lausanne, Switzerland Industry: Retail and Manufacturing

3. Serve 1 million customers per day. Run 40 production facilities across 26 countries. Employee more than 50,000 people. 6,300 retail outlets, 10,000 franchise and thousands of deports and dealers. Manages a retail presence in over 70 countries. selling of over 300 million pairs of shoe each year . Wholesaling Bata Business Brands & Product Development Retailing Manufacturing Current market situation

4. High quality products. Strong Brand image. Extensive product lines. Strong and mass distribution network. Skilled management team. Modern manufacturing facilities. Potential target market. Loyal customers. High Price More emphasize on quality rather than design Lake of promotional activities Less effort to attract new customer High cost structure High import duties High administrative cost Vat & tax barrier Wide assortment of products offered Better customer service Rise in export More emphasize on product quality and design Strong retail store network Neat & clean retail outlets Trained salesmen Counterfeiting of Bata shoes in uncontrolled locations Consumer perception regarding high price High price due to high production cost Disruption of consistent supply Switching new generation to trendy product Changing customer approaches Economical position Strength Weakness Opportunity Threat SWOT Analysis

5. “Introduction of a strong shoe line targeted to various market segments to maintain leadership through increased market share .” “To provide good quality shoes at an affordable price by keeping in mind the comfort that needs to be there and providing new designs with it.” Serve with passion Be Bold Count on me Improving Lives Exceed customer expectation To achieve the level where its each category is in a position of 100% estimated business. Building innovative ideas. Maintain reasonable & attractive price. Providing better quality & designs to customers. Maintaining competitive strategy. Objective for the brand

6. Period Ending: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Total Revenue 9521.39 9040.56 8784.55 8522.8 Gross Profit 4206.3 4046.7 3817.32 3428.4 Operating Income 1463.3 1656.49 1473.09 1246.07 Net Income 994.48 1145.81 1043.02 831.74 Bata Income Statement Marketing Budget of Bata BD Marketing Strategy Product strategy Distribution strategy Promotional strategy Pricing strategy

7. External Analysis Bata leadership points The best product The best service The best value and quality. The best locations Functional Department of Bata Human Resource Merchandising Purchasing Costing & Efficiency Manufacturing Lab & Quality Assurance Advertising Management Information System (MIS ) Retail Wholesale Finance & Administration Central Distribution Center (CDC) Associates Business Unit (ABU) Engineering Tannery Product Development Direct Sale & export Internal analysis Controls