Strategic Management - Strategies of Rolls Royce

Overview of Rolls Royce's Strategies

1. ​
rolls royce
Rolls royce’s
STRATEGIES
IB-409: Strategic Management

2. 1. Sadman Fuad Sakib 167
2. Nguikrum Mro 169
3. Md. Masud Rana 170
4. Muktadir Hossain Mateen 176
5. Md. Nishat Iftekhar 178
MEET OUR TEAM-
TEAM PYTHON
NAME ID

3. Presentation Takeways
Overview & History of Rolls Royce
Vision & Mission Statement
Product Line & Market Capitalization
Innovation
Strategic Objectives & Business Model
SWOT Analysis
PESTEL Analysis
Competitors Analysis
Strategic Goals for Future

4. Rolls Royce
Rolls Royce was started on March 15, 1906 by
Charles Stewart Rolls and Sir Fredrick Henry
Royce. The company was made with the main
idea of starting a car manufacturing company
then also changed or rather added airplane
engines. Rolls Royce are made to be luxuries
cars and still are improving every year by
adding extra features to their cars.

5. Considered to be the ultimate
automobile manufacturer
Founded by Henry Royce and Charles
Stewart Rolls in 1904
The symbol of British automobile
prowess
Introduction

6. Bentley went to Vwand Rolls Royce to BMW
Changing Hand
Bought by Vickers in 1980 which sold it to Volkswagen
and BMW
Demerged from the original company in 1973 after it
was nationalized
Part of Rolls Royce limited which also manufactured jet
engines
Consisted of Rolls Royce and Bentley brands

7. The first rolls Royce made in 1904
1800 cc-12 hp at 1000 rpm
Top speed of 63 km/HR..
Only 16 were made in1904-1906
The First Rolls Royce

8. Vision
Take the best existing and make it better. When
it does not exist design it.
Mission
Providing the ultimate luxurious driving
experience with comfort .
Vision and Mission

9. Presented by:
Muktadir Hossain Mateen
ID: 176
Product Line, Market
Capitalisation &
Innovation

10. It is a 4-door sedan. A new Phantom
unveiled which would go into
production at the end of 2017, with
sales starting in 2018. This is the
current Flagship Model and the most
expensive production car made by
Rolls-Royce Motor Cars.
Phantom
Ghost
Cullinan
A 5-door SUV that shares the
"Architecture of Luxury"
platform and many
components with the
Phantom.After much
anticipation, Rolls-Royce
revealed the Cullinan in early
2018.
It is also a 4-door sedan.
The Current Rolls-Royce
Ghost was unveiled on 1
September 2020 as a
Rolls-Royce's current
Entry Model. It is 2nd
generation model.
Spectre
Rolls-Royce's first all-electric
car, and the most
aerodynamic, the Spectre
coupé was revealed on 18
October 2022. The Spectre is
positioned between the
Cullinan and the Phantom.It
can be classified as an all-
electric sports car.
Automobile Product line of
Rolls Royce

11. Rolls Royce Market Capitalisation
Market capitalisation represents the total market value of a company's
outstanding shares.
According to Companies Market Cap the market capitalisation of Rolls
Royce Holdings PLC is $47.07 Billion USD (as of May 2024)
It is around the range with some other Car manufacturers but Rolls Royce
also focuses on other products.

12. Product Innovation
Focus on Timeless Design- Maintains a balance between heritage and
modern aesthetics in their car designs.
Unparalleled Craftsmanship- Committed to using high-quality
materials and meticulous hand-built processes.
Cutting-Edge Technology- Rolls-Royce integrates advanced features
like driver assistance systems or entertainment technology while
maintaining a focus on passenger comfort.
Electrification- Introduction of the Spectre, their first fully electric
vehicle, a significant innovation and focus towards sustainability.

13. Presented by:
Nguikrum Mro
ID: 169
Strategic Objectives
& Business Model

14. Strategic objectives of Rolls Royce
1. Innovation and technology
leadership
2. Customers Focus
3. Operational excellence
4. Global expansion and market
growth
5.Sustainability and
environmental responsibility.
2

15. Business model of Rolls Royce
Key partners
Emirates
Airbus 380
Boeing
Airspace defence
Air China
Key activities
Invest in R&D
Investment in skilled
People
Investment in
manufacturing
Engineering and
operational excellence

16. Key resources
Skilled employees
Raw materials
Skilled workforce
Distribution network
Tech support
Value proposition
High product quality
and services
After market Service
Cutting emission
Customer product
training
Global marketing
management and
support services

17. Channels
Present in 28
countries
Establish global
Distribution network
Enhanced Logistics
Customer segment
Automobiles
Civil Aerospace
Defence Aerospace
Marine
Energy

18. Cost structure
Research
development
Training of employees
Infrastructure
Warehouse
Raw materials
Revenue streamline
Turbojets
Turbofans
Turboshaft
Submarine
Rocket engine

19. Presented by:
Sadman Fuad Sakib
ID: 167
SWOT & PESTEL
Analysis

20. SWOT
ANALYSIS
S
S
T
T
W
W
O
O
Strengths Weaknesses
Opportunities
Threats
Brand Reputation &
Heritage
Technological Innovation
Diversified Product
Portfolio
Global Presence
Skilled workforce
Expansion in
Emerging Markets
Strategic Partnerships
and Collaborations
Digital Transformation
and Industry 4.0
Sustainable
Technologies
Intense Competition
Technological
Disruption
Regulatory
Compliance and
Environmental
Concerns
Cybersecurity Threats
Cost Overturns &
Delay
Workforce
Reductions
Environmental
Concern

21. P
E
S
T
E
L
Economy
Society
Technology
Environment
Law
Post Brexit News
Existence of lobbying
Pressure from certain
EU/US countries.
ANALYSIS OF THE
MARKET INFLUENCES
Economic Stability
Exchange rate
Duopoly of Airbus &
Boeing
Containing a status symbol
Operating in Posh &
Premium Segment
Increased Income Levels in
urban areas
Investing in R&D
Numerous patents to protect its
intellectual property
Launched a futuristic prototype car,
the 103-EX
Reduce the cost of electrical energy,
Decrease the use of fossil fuels,
Maximize the use of renewable
sources
Ensure the quality of its automobiles
to avoid lawsuits.
Consider the legal framework of
different countries manufacturing
different car models.
Politics
PESTEL

22. Presented by:
Md. Nishat Iftekhar
ID: 178
Competitors’
Analysis & Strategic
goals for future

23. Focused Differentiation
Strategy of Roll Royce
A brand value that reflects the social status of the owner.
A narrow market customer base who seeks mobility with
comfort, style, luxury and excellent after sales service.
Unique features like handcrafted customizable interior
design, spirit of ecstasy as a symbol of prestige, starlit
roof

24. Comfort
Elegance
Aggressive Design
Performance
The top Rolls Royce’s
competitors:
Bentley
Mercedes-Benz
Jaguar
Figure: Brand Positioning Map
Competitors & Brand Position
in Luxury Car Segment

25. By the end of 2030, they are willing to launch
their first fully electric powered Spectre series
car
plan to achieve net zero across our value chain
by 2050
A high performing company by improving
operating profit
A competitive company by a competitive
operating margin
A resilient company through return on capital
A growing company by sustainable free cash
flow
Strategic Goals for Future

26. YOUYOU
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