Strategic Plan Template for Business and Entrepreneurs

strategic plan template for business

1. This is an exclusive document to the FlevyPro community - http://flevy.com/pro Framework Primer Strategic Plan Template

2. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

3. This presentation provides a detailed strategic plan template, along with critical strategic analyses Presentation Overview For detailed instructions on how to complete this template, refer to this page: https://flevy.com/free-strategic-plan-template . A strategic plan is a document that outlines an organization's long-term goals, strategic analyses, and the resultant strategies and initiatives it will deploy to achieve its goals. A strategic plan is essential, because it provides a clear roadmap for the future, helping organizations to focus their resources on key priorities and align their efforts towards achieving their mission and vision. Additionally, a strategic plan is useful for facilitating communication among stakeholders, ensuring everyone is working toward the same objectives, and enabling better decision-making by setting clear criteria for evaluating opportunities and challenges. This presentation provides a template for a strategic plan and critical strategic analyses. It is structured into the following core sections: This presentation also outlines the Consultant Presentation Framework, which is the slide design structure utilized across all FlevyPro presentations. 1 2 Executive Summary Industry Analysis 3 4 Competitive Analysis Internal Assessment 5 6 Strategy Formulation Strategic Initiatives

4. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

5. Executive Summary Insert headline Internal Assessment Strategic Initiatives Industry Analysis Competitive Analysis The executive summary provides a synthesis of the industry, competitive, and internal analyses, as well as outlines the resultant strategic initiatives. … … … … … … … …

6. Mission, Vision, and Values These strategic elements are interrelated and, together, act as a guiding star, reflecting the organization's aspirations and the impact it aims to make. Mission Statement Vision Statement Core Values … … … … … … … … … … … … … … … Insert headline

7. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

8. Industry Analysis – Overview The answer to the overarching question requires a synthesis of this section’s main findings, as reported in the successive slides. Insert headline What are the major changes in industry dynamics and the resulting opportunities and risks? … … … How is the industry structure evolving? How do we expect competitors to react? What are the present and future external factors that could present new opportunities, challenges, and risks? What industry and industry segments do we compete in? 1 2 3 4 … … … …

9. Industry Analysis – Key Segments For detailed instructions on how to conduct the various analyses required for this strategic plan, refer to this article: https://flevy.com/free-strategic-plan-template . Insert headline How is the industry structure evolving? How do we expect competitors to react? What are the present and future external factors that could present new opportunities, challenges, and risks? What industry and industry segments do we compete in? 1 2 3 4 Industry definition Industry segmentation Definition Sizing … … … … … … … …

10. Industry Analysis – Industry Structure A common framework to use to comprehensively conduct industry analysis Porter’s Five Forces: https://flevy.com/browse/flevypro/strategy-classics-porters-five-forces-4051 . Insert headline How is the industry structure evolving? How do we expect competitors to react? What are the present and future external factors that could present new opportunities, challenges, and risks? What industry and industry segments do we compete in? 1 2 3 4 … … …

11. Industry Analysis – Competitive Moves Major competitive moves can include marketing initiatives, new offering launch, new market entry, M&A activity, vertical (or horizontal) integration, alliances & strategic partnerships, or operational improvements (e.g. strategic sourcing). Insert headline How is the industry structure evolving? How do we expect competitors to react? What are the present and future external factors that could present new opportunities, challenges, and risks? What industry and industry segments do we compete in? 1 2 3 4 … … …

12. Industry Analysis – External Factors To address this question, a PEST(EL) Analysis could be useful—particularly as it relates to evaluating the potential for regulatory and technological disruptions. Insert headline How is the industry structure evolving? How do we expected competitors to react? What are the present and future external factors that could present new opportunities, challenges, and risks? What industry and industry segments do we compete in? 1 2 3 4 … … …

13. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

14. Competitive Analysis – Overview The answer to the overarching question requires a synthesis of this section’s main findings, as reported in the successive slides. Insert headline What are your competitive strengths and weaknesses? … … … How do we compare against these necessary capabilities? What are the distinctive capabilities required to succeed in this industry? 1 … … 2

15. Competitive Analysis – Distinctive Capabilities For a deeper understanding on Distinctive Capabilities, refer to these presentations: https://flevy.com/pro/library/tag/distinctive-capabilities . Insert headline How do we compare against these necessary capabilities? What are the distinctive capabilities required to succeed in this industry? 1 2 … … …

16. … … … … … … Competitive Analysis – Competitive Comparison In KPI selection, you can utilize the Competitive Analysis KPIs section of the Flevy KPI Library: https://flevy.com/kpi-library/strategy/competitive-analysis-275 . Insert headline How do we compare against these necessary capabilities? What are the distinctive capabilities required to succeed in this industry? 1 2 Strengths and weaknesses of your competitive position vs. necessary capabilities: Benchmark performance against the relevant industry’s KPIs: … … …

17. Competitive Analysis – Capability Map A Capability Map is framework that helps us quickly and visually identify the capabilities where we’re strong and where we’re weak, relative to competition. Insert headline Overall Requisite distinctive capabilities in order to succeed in the industry Segments A B C Extremely relevant Somewhat relevant Irrelevant Capability A Capability B Capability C … … ... … … … ... Competitors X Y Z Notes … … … … … ... … … … ...

18. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

19. Internal Assessment – Overview Common frameworks for conducting internal assessments include SWOT Analysis, Porter’s Value Chain Analysis, McKinsey 7-S, Gap Analysis, and Benchmarking—you can find many of these frameworks in the FlevyPro Library ( https://flevy.com/pro/library ). Insert headline How does your current business emphasis fit with the industry opportunities and the competitive landscape? … … … What have been the performance trends along major KPIs? Which intangible assets could be near-term potential sources of value? Which segments provide the highest returns? 1 2 3 … … …

20. Internal Assessment – Segment Analysis Financial analysis should be based on the last 1-2 year’s historical financial statements. Insert headline What have been the performance trends along major KPIs ? Which intangible assets could be near-term potential sources of value? Which segments provide the highest returns? 1 2 3 … … …

21. Internal Assessment – Major KPIs Leverage the Flevy KPI Library to identify and understand relevant KPIs: https://flevy.com/kpi-library Insert headline What have been the performance trends along major KPIs? Which intangible assets could be near-term potential sources of value? Which segments provide the highest returns? 1 2 3   KPI performance trends over the last 3-5 years, e.g. return on capital employed (ROCE), operating income, margins, capital employed … … …

22. Internal Assessment – Sources of Value Examples include IP, brand value, networks, key resources, and talent. Insert headline What have been the performance trends along major KPIs? Which intangible assets could be near-term potential sources of value? Which segments provide the highest returns? 1 2 3 … … …

23. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

24. Strategy Formulation – Overview Take a look at available Strategy Development frameworks in the FlevyPro Library: https://flevy.com/pro/library/tag/strategy-development . Insert headline What strategy should we pursue over the 3-5 year medium-term horizon? … … … What is your customer value proposition (CVP) for the different segments we plan to serve? What is our business model? How does our strategy exploit industry opportunities and address competitive threats? Where do we want to compete? 1 2 3 4 … … … …

25. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

26. Strategic Initiatives – Overview A more in-depth version of this strategic plan template is available to FlevyPro members. Insert headline What will be the impact of major strategic initiatives? … … … What are the sources of value created from each strategic initiative? How much value will be created from each strategic initiative? What resources will each strategic initiative require? What major strategic initiatives are required to successfully implement your selected business model? 1 2 3 4 … … … …

27. Contents Overview Strategic Plan Template Executive Summary Internal Assessment Industry Analysis Strategy Formulation Competitive Analysis Strategic Initiatives Slide Design Guide

28. This is the Headline Slide Structure & Design Guide – Consulting Presentation Framework This is the Bumper. FlevyPro presentations follow the standard Headline-Body-Bumper Consulting Presentation Framework that global consulting firms utilize to structure their slides. Per the Headline-Body-Bumper framework, every slide has 3 primary components. Headline Body Bumper The “Headline” is a sentence that appears at the top of the slide, introducing the slide. The “Body” is the main section of the slide. On the top-left, there is the “Title” of the slide. Under that, there is some overview text, which can optionally be included. The “Bumper” is in a rectangle box along the bottom of the slide.  It adds further insight into the slide and answers the "so what?" question.  The bumper is optional, though recommended. If you follow these guidelines, then you can quickly and seamlessly integrate slides into any FlevyPro PowerPoint presentation. Likewise, you can also combine slides from disparate FlevyPro presentations. We also like to add “trackers” (see top-right of this slide). This helps the audience keep track of the content relative to the primary framework in the presentation. This is a Tracker. This is the body. This is the Title.

29. Follow these guidelines when writing the Headline Slide Structure & Design Guide – Headline The Headlines of each slide should connect and tell a cohesive story—this story is often formulated using Minto’s Pyramid. This slide provides details on the specific formatting guidelines that all FlevyPro presentations follow for constructing Headlines. Headline Body Bumper Font styling: Arial Narrow, 24 pt , boldfaced. You do not need to use our suggested font style. However, what is critical is that whatever styling you choose, it must remain consistent across all your slides. Two lines max—if you exceed 2 lines, then reword or cut down on content. One sentence only. If you need two sentences, you can combine them using an em dash (i.e. --). No ending punctuation (e.g. period).

30. Follow these guidelines when creating the Body Slide Structure & Design Guide – Body For more information on designing diagrams and the usage of charts in the Body, take a look at these Chart Design frameworks: https://flevy.com/pro/library/tag/presentation-design Headline Body Bumper Font styling: Arial Don’t go smaller than font size 10. Otherwise, it becomes too difficult to read. Place the source on the bottom left of the slide in font size 10. E.g. “Source: Article Name, Harvard Business Review, 2015” Title guidelines Font styling: Arial, 16 pt , boldfaced, italic. Just the typical title (e.g. “Executive Summary,” “Approach,” “Objectives,” etc.). Describes the body of the slide. Overview guidelines Font styling: Arial, 13 pt (flexible, but keep consistent across slides), boldfaced. Write 1-2 sentences. Source: Example Source, Harvard Business Review, 2015 This slide provides details on the specific formatting guidelines that all FlevyPro presentations follow for Body text.

31. Follow these guidelines when writing the Bumper Slide Structure & Design Guide – Bumper If you can’t think of any Bumper text to put, ask yourself if this entire slide is actually needed. Headline Body Bumper Font styling: Arial, 14 pt , boldfaced, italic. Two lines max—if you exceed 2 lines, then reword or cut down on content. One sentence only. If you need two sentences, you can combine them using an em dash (i.e. --). Do use ending punctuation (e.g. period). This slide provides details on the specific formatting guidelines that all FlevyPro presentations follow for constructing Bumpers.

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