STREETONOMICS: Exploring the Uncharted Territories of Informal Markets through Collaborative Inquiry"

Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."

1. Streetonomics Dhwani Patel 23003400310358 Tanisha Bhatt 23003400310408 Lipi Oza 23003400310396 Vivek Senger 23003400310423 Sameer Shah 23003400310441 Jaydeviba Rana 23003400310411 Prince Vadher 23003400310424 Class : LJ MBA – Section E ( Sem 01 )

2. RAJU COFFEE BAR

3. Table of C ontents 01 03 04 PRODUCT AND SALES 02 INTRODUCTION CUSTOMER BASE AND SATISFACTION PROFIT STUDIES 05 06 CHALLENGES AND COMPETITORS MAJOR LEARNINGS

4. What is an Unorganized Market The term  unorganized market refers to the market which is not established with the govt. and does not have definite and consistent employment conditions. It is very simple to enter such market because no affiliation or certificate is required. Unorganized market have small and scattered units which are largely out side the control of govt. Here jobs are low paid and not regular. This businesses usually have fewer resources such as money and employees. U norganized market contributes 30% in the Indian GDP.

5. Introduction of H.L. Road H.L. Road is famous for small food stalls and food wagons which serves variety of snacks and barrages. It is very famous for Maggie, Momo's, Cold Coffee, Frankie. On H.L. Road, multiple food vendors are available from which we chose to study Raju Coffee Bar which is quiet famous for it’s coffee and chocolate related beverages.

6. Information of Raju Coffee Bar Raju coffee bar is owned by Ratan Lohar. Basically, he is from Rajasthan and currently staying in Gujarat from last 25 years. He had started this business almost 10 years ago with an initial investment of 40,000 rupees. Raju coffee bar is famous for its cold coco and cold coffee.

7. More About B usiness Customers 100 to 150 regular customers. Age Group Majorly Gen Z and Millenials Products Chocolate and coffee related bevrages Timing 10:00 am to 12:00 am Price range 80 to 110 rupees

8. Products 01 03 02 Cold Coco Ice Tea Special Shake 05

9. Products 04 06 05 Milk Shake Cold Coffee Hot Chocolate

10. Sales

11. Customer Base

12. Customer Satisfaction

13. Customer Review

14. Fixed Cost Amount Variable Cost Amount Salary (12,000 X 1 worker) 12,000 Raw material Ice Cup & Straw Milk Chocolates 3,000 7,200 25,000 14,000 12,000 49,200 Total Cost 61,200 Costs

15. APPROXIMATE SALES PER DAY PER MONTH DURING MONDAY TO FRIDAY 5,600 1,23,200 DURING WEEKENDS 8,000 64,000 TOTAL SALES 1,87,200/- Total Sales

16. Profit Calculation PARTICULARS AMOUNT TOTAL SALES 1,87,200 VARIABLE COST (49,200) CONTRIBUTION 1,38,000 FIXED COST (12,000) EBIT(EARNING BEFORE INTREST AND TAX) 1,26,000 EAT (EARNING AFTER TAX) 1,26,000/-

17. Online & Offline Transaction Ratio

18. C hallenges Faced By Business There are many challenges faced by business such as : Competition Managing cost cycle Retaining customers Constant eviction threat And many more…….

19. Compititors F riend’s coffee bar Shiv Coffee Bar 01 02

20. Major Learning Customer satisfaction and relationship. Customer feedbacks. Growth with consistency. Retaining in competitive market. Adopting new trends and methods with time.

21. Thanks !