STREETONOMICS: Exploring the Uncharted Territories of Informal Markets through Collaborative Inquiry"

Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."

1. Streetonomics
Class : LJ MBA –Section E ( Sem01 )

2. RAJU COFFEE BAR

3. Table of Contents
01 03
04
PRODUCT
AND SALES
02
INTRODUCTION
CUSTOMER BASE
AND
SATISFACTION
PROFIT
STUDIES
05 06
CHALLENGES
AND
COMPETITORS
MAJOR
LEARNINGS

4. What is an Unorganized Market
Thetermunorganizedmarketreferstothe
marketwhichisnotestablishedwiththegovt.
anddoesnothavedefiniteandconsistent
employmentconditions.Itisverysimpletoenter
suchmarketbecausenoaffiliationorcertificateis
required.
Unorganizedmarkethavesmallandscattered
unitswhicharelargelyoutsidethecontrolof
govt.Herejobsarelowpaidandnotregular.This
businessesusuallyhavefewerresourcessuch
asmoneyandemployees.
Unorganizedmarketcontributes30%inthe
IndianGDP.

5. Introduction of H.L. Road
H.L.Roadisfamousforsmallfoodstallsand
foodwagonswhichservesvarietyofsnacksand
barrages.
ItisveryfamousforMaggie,Momo's,Cold
Coffee,Frankie.
OnH.L.Road,multiplefoodvendorsare
availablefromwhichwechosetostudyRaju
CoffeeBarwhichisquietfamousforit’scoffee
andchocolaterelatedbeverages.

6. Information of Raju Coffee Bar
RajucoffeebarisownedbyRatanLohar.
Basically,heisfromRajasthanandcurrently
stayinginGujaratfromlast25years.
Hehadstartedthisbusinessalmost10yearsago
withaninitialinvestmentof40,000rupees.
Rajucoffeebarisfamousforitscoldcocoand
coldcoffee.

7. More About Business
Customers 100 to 150 regular customers.
Age Group Majorly Gen Z and Millenials
Products Chocolate and coffee related bevrages
Timing 10:00 am to 12:00am
Price range 80 to 110 rupees

8. Products
01 0302
Cold Coco Ice Tea Special Shake
05

9. Products
04 0605
Milk Shake
Cold Coffee Hot Chocolate

10. Sales
cold coco
36%
ice tea
12%
special shake
16%
milk shake
14%
cold coffee
17%
hot chocolate
5%

11. Customer Base
0
5
10
15
20
25
30
35
40
Children Youth Adult Old age
Percent

12. Customer Satisfaction
0
5
10
15
20
25
30
35
40
Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatified
Satisfaction Level

13. Customer
Review

14. Fixed Cost Amount Variable Cost Amount
Salary
(12,000 X1 worker) 12,000
Raw material
•Ice
•Cup& Straw
•Milk
•Chocolates
3,000
7,200
25,000
14,000
12,000 49,200
Total Cost 61,200
Costs

15. APPROXIMATE SALES PER DAY PER MONTH
DURING MONDAY TO FRIDAY 5,600 1,23,200
DURING WEEKENDS 8,000 64,000
TOTAL SALES 1,87,200/-
Total Sales

16. Profit Calculation
PARTICULARS AMOUNT
TOTAL SALES 1,87,200
VARIABLE COST (49,200)
CONTRIBUTION 1,38,000
FIXED COST (12,000)
EBIT(EARNING BEFORE INTREST AND TAX) 1,26,000
EAT (EARNING AFTER TAX) 1,26,000/-

17. Online & Offline Transaction Ratio
0
10
20
30
40
50
60
70
80
Online Offline
Percentage

18. Challenges Faced By Business
There are many challenges faced by business such as:
•Competition
•Managing cost cycle
•Retaining customers
•Constant eviction threat
•And many more…….

19. Compititors
Friend’s coffee barShiv Coffee Bar
01 02

20. Major Learning
Customer satisfaction and relationship.
Customer feedbacks.
Growth with consistency.
Retaining in competitive market.
Adopting new trends and methods with time.

22. Thanks!