Structure and characteristics of magazine organisations

Structure and characteristics of magazine organisations

1. Structure & Characterestics of MAGAZINE ORGANISATIONS Media Management Unit II

2. Magazine -A specialized advertising media that serves educational, informational, entertainment and other specialized needs of consumers, businesses, and industries. -Presents detailed ad message along with photos, illustrations, colours etc. It is a high involvement media Not dumped after reading

3. Media Management of Magazine To make sure that a publication meets its deadlines, keeps contents, generate revenue and maintains its technical wing to be there in the hands of end-readers well in time.

4. Classification

5. Types of Magazines 1 Consumer magazines: Bought by the general public for information and entertainment. Used to reach a specific target audience. General Interest Magazine Glamour Magazine  Film Magazine Special Interest Magazine Women Lifestyle Magazine

6. Types of Magazines 2 Business Publications: Readership includes business managers and executives, businessmen, business students etc. Business Publications Professional Publications Trade Journals Industrial and Institutional Publications

7. Organizational structure of Magazine President/Publisher Editor-in-Chief Managing Director Section Editor Design Editor Copy Editor On-line Editor Assistant/Associate Editor Photographers Writers/Contributing Editors Freelancers Assistant Design Editor Layout Editors Assistant Copy Editor Editorial assistants/ Fact checkers Assistant On-line Editor

8. O rg Structure of Vogue Magazine

9. Departments Editorial department 2. Business and Advertising department

10. Editorial Department Functions of Editorial Department

11. Editorial Department Structure

12. Roles of the Publisher

13. Characterestics Advantage over time: Most of the magazines are published periodically. Hence there is long time for production. Financial Stabilty : They receive advertisements easily from big companies. Eg Car, Watch, Tyre etc. Highly Targeted: Magazines are published for particular set of people. Quality & Durability: Usually printed in high quality paper