Stuck Is a Strategy Problem | Joe Sen.se

You know the room. The air feels heavy. Slides blur. Coffee’s cold. Everyone’s talking — but nothing’s moving.
The fastest way to unstick isn’t more meetings, more tools, or more headcount. The answer is simpler than you think.
I call this Gainframing — shifting stuck conversations away from blame, into clarity-frames. When you fix the frame, decisions feel obvious, momentum builds, and the room finally moves forward.

That’s when you begin to see teams improvise and generate pathways and solutions you couldn’t have crafted on your own.

1. Stuck Is a
Strategy Problem
The Problem Isn't People,
It's the Frame.

2. The Blame Game
"They're indecisive"
When teams can't move forward, we blame hesitation.
"They don't get it"
Missing the mark becomes a comprehension problem.
"This team is too slow"
Speed issues mask deeper strategic confusion.

3. Why Teams Spin in Circles
When strategy is fuzzy or missing,
people default to muscle memory
Marketers tweak campaigns to death
Endless optimisation without clear direction.
Sales teams squeeze the same accounts
harder
More pressure on familiar territory instead of expansion.
Product managers pile on features
Like toppings at a bad pizza buffet 4 more isn't better, it's
messier.
It's not madness. It's instinct. Smart people do what they know
best 4 until clarity shows up and changes the game.

4. Enter Gainframing
Name the goal
Define what success actually looks like.
Set the boundary
Establish clear limits and constraints.
Choose the measure
Pick metrics that matter most.
Clarity turns circles into sprints.
Share this post if your team needs strategic clarity!

5. Circles or Sprints?
Stuck rooms waste time.
Gainframing gets you moving.
If you9d like a little help to bring it into
your next challenge, drop me a message.
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