study_id15224_tea-market-in-the-us-statista-dossier.pdf

tea market in usa

1. INDUSTRIES & MARKETS
Tea market in the U.S.

2. Table of Contents
1
01 Market overview
03Global tea market size 2012-2025
04Revenue of the tea market worldwide by country 2021
05Global tea consumption 2012-2025
06Per capita revenue of the United States tea market 2012-2025
07Per capita volume of tea purchased in the United States 2012-2025
02 Production and trade
09Production of tea worldwide 2006-2021, by country
10Global UTZ certified tea production volume 2012-2021
11Global UTZ certified tea production volume 2021, by country
12Leading tea exporters worldwide 2021
13Leading tea importers worldwide 2021
03 Retail facts
15U.S. tea market: total market value 1990-2021
16U.S. tea market value 2013-2021, by segment
17Sales of the leading bagged/loose leaf tea brands in the U.S. 2020
18Retail sales of tea and infusions in the United States 2014-2022
04 Ready-to-drink (RTD)
20Volume sales of RTD tea in the United States 2012-2021
21U.S. dollar sales growth of canned and bottled tea 2011-2021
22Leading ready-to-drink tea brands in the U.S. based on sales 2021
23Canned and bottled tea sales in U.S. c-stores 2021, by brand

3. Market overview
CHAPTER 01

4. Description: The global tea market was valued at around 207.1 billion U.S. dollars in 2020, and is expected to rise to 266.7 billion dollars by 2025. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back
to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th [...] Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Insights
Revenue in billion U.S. dollars
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0
50
100
150
200
250
300
142.2
152.6
163.8 165.8
173.6
186
195.1
201.1
178.7
207.1
229.3
247
256.6
266.7
3
Value of the global tea market from 2012 to 2025 (in billion U.S. dollars)
Global tea market size 2012-2025

5. Description: In 2021, the revenue of the global tea market was 209 billion U.S. dollars. In that year, the tea market revenue in China amounted to approximately 91.48 billion U.S. dollars, generating the largest single portion of the revenue. China was followed by India
generating 15.13 and Japan 14.02 billion U.S. dollars in revenue respectively. In comparison the United Kingdom generate a revenue of 2.3 billion U.S. dollars. Read more
Note(s): Worldwide; Top 20
Source(s): Statista; Statista Consumer Market Insights
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
China
India
Japan
United States
Brazil
Turkey
Thailand
Indonesia
Russia
Nigeria
Vietnam
United Kingdom
Malaysia
Egypt
Iran
91,480
15,130
14,020
12,780
10,780
5,549
5,328
3,958
3,826
3,326
2,961
2,332
2,251
2,160
1,770
Revenue in million U.S. dollars
4
Revenue of the tea market worldwide by country in 2021 (in million U.S.
dollars)
Revenue of the tea market worldwide by country 2021

6. Description: This statistic shows the annual tea consumption worldwide from 2012 to 2025. In 2020, global consumption of tea amounted to about 6.3 billion kilograms and is estimated to reach to 7.4 billion kilograms by 2025. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Insights
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
4,936.9
5,178.6
5,400.3
5,609.7
5,796.9
5,991.8
6,171.2
6,365.3
6,300.8
6,628.4
6,897.9
7,123.2
7,274.6
7,442.8
Volume in million kilograms
5
Volume of tea consumption worldwide from 2012 to 2025 (in million
kilograms)
Global tea consumption 2012-2025

7. Description: The average revenue created by tea per capita in the United States amounted to over 32.53 U.S. dollars in 2020. At the same time per capita volume purchased by U.S. consumers amounted to 0.4 kilograms. The Statista Consumer Market Outlook
estimates that the per capita spending of U.S. Americans will further increase in the next few years, until reaching a per capita revenue of 46.95 U.S. dollars in 2025. Read more
Note(s): United States
Source(s): Statista; Statista Consumer Market Insights
Revenue in U.S. dollars
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0
5
10
15
20
25
30
35
40
45
50
29.18 29.14
29.63
31.34
33.81
36.15
38.09
39.39
32.53
38.4
42.32
44.71
45.84
46.95
6
Average revenue per capita of tea in the United States from 2012 to 2025
Per capita revenue of the United States tea market 2012-2025

8. Description: In 2020, the U.S. consumer purchased on average 0.4 kilograms of tea, generating an average revenue of slightly below 39 U.S. dollars per capita. The Statista Consumer Market Outlook estimates that the per capita volume purchased by U.S. Americans
will further increase in the next few years reaching an average of 0.5 kilograms per capita by 2022. Read more
Note(s): United States
Source(s): Statista; Statista Consumer Market Insights
Per capita volume in kilograms
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4
0.5 0.5 0.5
7
Average volume of tea purchased per capita in the United States from
2012 to 2025 (in kilograms)
Per capita volume of tea purchased in the United States 2012-2025

9. Production and trade
CHAPTER 02

10. Description: The graph shows the production of tea from 2006 to 2021 worldwide, broken down by major producing countries. China produced approximately 3.12 million metric tons of tea in 2021, up from about 2.74 million metric tons in 2020. India, China, Sri Lanka
and Kenya were rated as the world`s largest tea-exporting countries. Read more
Note(s): Worldwide; 2006 to 2021
Source(s): Deutscher Tee & Kräutertee Verband; International Tea Committee
Production in metric tons
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
ChinaIndiaKenya Sri LankaIndonesiaOther
9
Tea production worldwide from 2006 to 2021, by leading country (in
metric tons)
Production of tea worldwide 2006-2021, by country

11. Description: The statistic shows the production volume of UTZ certified tea worldwide from 2012 to 2021. In 2019, global production of UTZ certified tea was estimated to amount to approximately 122,750 metric tons. Read more
Note(s): Worldwide; 2012 to 2021
Source(s): Rainforest Alliance
Volume in thousand metric tons
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0
20
40
60
80
100
120
140
65.13
59.98
71.23
86.29
119.64
117.21 117.13
122.75
100.62
94.2
10
Estimated production volume of UTZ certified tea worldwide from 2012 to
2021 (in 1,000 metric tons)
Global UTZ certified tea production volume 2012-2021

12. Description: The statistic shows the production volume of UTZ certified tea worldwide in 2021, by country. In 2021, the production of UTZ certified tea in India was estimated to amount to approximately 44.7 thousand metric tons. Read more
Note(s): Worldwide; 2021
Source(s): Rainforest Alliance
Volume in thousand metric tons
India Kenya Other* China
0
5
10
15
20
25
30
35
40
45
50
44.7
29
17.6
3.86
11
Estimated production volume of UTZ certified tea worldwide in 2021, by
country (in 1,000 metric tons)
Global UTZ certified tea production volume 2021, by country

13. Description: In 2021, China exported approximately 2.30 billion U.S. dollars` worth of tea, making it the leading exporter of tea worldwide. Other major tea exporters included Sri Lanka and Kenya that year. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
0 500 1,000 1,500 2,000 2,500
China
Sri Lanka
Kenya
India
Poland
Germany
Japan
United Kingdom
United States
Netherlands
2,299.19
1,391.65
1,192.79
687.81
262.16
242.16
189.8
135.73
93.44
88.7
Trade value in million U.S. dollars
12
Leading tea exporting countries worldwide in 2021 (in million U.S. dollars)
Leading tea exporters worldwide 2021

14. Description: In 2021, Pakistan was the leading tea importing country in the world, with imports valued at approximately 598 million U.S. dollars. The United States ranked in second that year, with a tea import value of about 532 million U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
0 100 200 300 400 500 600 700
Pakistan
United States
United Kingdom
China, Hong Kong SAR
Germany
Egypt
China
France
Japan
Canada
Netherlands
Poland
Australia
Malaysia
Italy
597.73
531.76
307.44
262.2
240.44
222.13
184.66
174.83
173.98
141.55
124.56
124.56
115.29
88.48
85.48
Trade value in million U.S. dollars
13
Leading tea importing countries worldwide in 2021 (in million U.S. dollars)
Leading tea importers worldwide 2021

15. Retail facts
CHAPTER 03

16. Description: The statistic shows the wholesale tea value in the United States from 1990 to 2021. U.S. wholesale tea sales amounted to approximately 1.84 billion U.S. dollars in 1990 and increased to about 13.47 billion U.S. dollars in 2021. Read more
Note(s): United States; 1990 to 2021; * Estimate. The source does not provide a publication date. The date given is the date of access. Read more
Source(s): Tea Association of the USA
Sales in billion U.S. dollars
1990 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0
2
4
6
8
10
12
14
16
1.84
9.79
10.41
10.84
11.5
12
12.5
12.66 12.67
13.12
13.47
15
Market size of tea in the United States from 1990 to 2021 (in billion U.S.
dollars)*
U.S. tea market: total market value 1990-2021

17. Description: The statistic displays the wholesale tea value in the United States from 2013 to 2021, by market segment. The foodservice segment generated tea sales of about 960 million U.S. dollars in 2021. In 2020 and 2021, it was far less than previous years due to
the coronavirus pandemic. Read more
Note(s): United States; 2013 to 2021; * RTD = Ready-to-drink. ** Includes supermarkets, drug stores and mass merchandisers. The source does not provide an actual publication date. The given date is the date accessed. Read more
Source(s): Tea Association of the USA
Sales in billion U.S. dollars
2013 2014 2015 2016 2017 2018 2019 2020 2021
0
2
4
6
8
10
12
14
16
5.15.1 5.235.23 5.565.56 5.85.8 66 6.26.2 6.146.14 6.456.45 6.76.7
2.42.4 2.512.51
2.582.58
2.542.54
2.582.58 2.332.33 2.262.26
2.672.67 2.512.51
1.731.73
1.91.9
2.092.09
2.252.25
2.52.5 2.582.58 2.682.68
3.23.2 3.33.3
1.181.18
1.21.2
1.231.23
1.351.35
1.51.5 1.551.55 1.591.59
0.80.8
0.960.96
RTD market* Traditional market**Specialty segmentFoodservice segment
16
Market size of tea in the United States from 2013 to 2021, by segment (in
billion U.S. dollars)
U.S. tea market value 2013-2021, by segment

18. Description: With sales amounting to roughly 218 million U.S. dollars, Lipton was the leading brand of bagged and loose leaf tea in the United States in the 52 weeks ended March 22, 2020. Bigelow tea ranked second with about 189 million U.S. dollars, while private
labels accounted for a total of just over 100 million U.S. dollars. Read more
Note(s): United States; 52 weeks ended March 22, 2020
Source(s): Beverage Industry Magazine; IRI
0 50 100 150 200 250
Lipton
Bigelow
Private label
Twinings of London
Celestial Seasonings
217.91
188.92
100.37
92.65
87.58
Sales in million U.S. dollars
17
Sales of the leading bagged/loose leaf tea brands in the United States in
2020 (in million U.S. dollars)
Sales of the leading bagged/loose leaf tea brands in the U.S. 2020

19. Description: Retail sales of tea and infusions in the United States hovered around a value a little less than 2 billion U.S. dollars. In 2022, retail sales of tea and infusions are expected to reach an estimated 1.7 billion U.S. dollars. Read more
Note(s): United States; 2014-2022; *Forecast. Read more
Source(s): Agriculture and Agri-Food Canada; Mintel
Retail sales in billion U.S. dollars
2014 2018 2019 2022*
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
1.8
1.7 1.7 1.7
18
Retail sales of tea and infusions in the United States from 2014 to 2022*
(in billion U.S. dollars)
Retail sales of tea and infusions in the United States 2014-2022

20. Ready-to-drink (RTD)
CHAPTER 04

21. Description: This statistic depicts the volume sales of ready-to-drink (RTD) tea in the United States from 2012 to 2021. In 2021, RTD tea had volume sales amounting to about 1147.3 million 192-oz. cases. Read more
Note(s): United States; 2012 to 2021
Source(s): Beverage Digest
Volume sales in 192-oz. cases
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0
200
400
600
800
1,000
1,200
1,400
847.5 852.9
886.1
948.6
979.1 970.8 961.9
931.9
1,088
1,147.3
20
Volume sales of ready-to-drink (RTD) tea in the United States from 2012 to
2021 (in 192-oz. cases)
Volume sales of RTD tea in the United States 2012-2021

22. Description: The statistic illustrates the dollar sales growth of canned and bottled tea in the United States from 2011 to 2021. The U.S. canned and bottled tea category reported 5.8 percent dollar sales growth in the 52 weeks ending May 16, 2021. Read more
Note(s): United States; 2011 to 2021
Source(s): Beverage Industry Magazine; IRI
Dollar sales growth
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
8.5%
3.9%
2.2%
2.1%
8.47%
8.2%
3.4%
0.8%
0% 0%
5.8%
21
Dollar sales growth of canned and bottled tea in the United States from
2011 to 2021 (change to prior year)
U.S. dollar sales growth of canned and bottled tea 2011-2021

23. Description: Lipton Pure Leaf was the top selling ready-to-drink (RTD) tea brand in the United States in 2021, by a healthy margin. Sales of the beverage exceeded 900 million dollars, compared to competitors Arizona and Gold Peak who had respective sales of 597
million and 466 million dollars. Lipton was one of the most valuable soft drink brands in 2019, worth an estimated 9.1 billion dollars. Read more
Note(s): United States; 52 weeks ended May 16, 2021
Source(s): Beverage Industry Magazine; IRI
0 100 200 300 400 500 600 700 800 900 1,000
Lipton Pure Leaf
Arizona
Gold Peak
Lipton Brisk
Lipton
900.93
597.34
466.37
356.9
336.38
Sales in million U.S. dollars
22
Leading ready-to-drink (RTD) tea brands in the United States in 2021,
based on sales (in million U.S. dollars)*
Leading ready-to-drink tea brands in the U.S. based on sales 2021

24. Description: For the 52 weeks ended on December 26, 2021, Lipton was the best-selling canned and bottled ready-to-drink tea brand in U.S. C-stores, with dollar sales reaching approximately 639.6 million U.S. dollars. Arizona iced tea ranked in second place, with sales
amounting to around 275.1 million U.S. dollars. Read more
Note(s): United States; 52 weeks ended December 26, 2021
Source(s): CSP; IRI
Sales in million U.S. dollars
Lipton Arizona Gold Peak Monster Rehab Snapple
0
100
200
300
400
500
600
700
639.6
275.1
194.3
155
86
23
Sales of ready-to-drink (RTD) tea in convenience stores in the United
States in 2021, by brand (in million U.S. dollars)
Canned and bottled tea sales in U.S. c-stores 2021, by brand

25. Sources
24
Agriculture and Agri-Food Canada
Beverage Digest
Beverage Industry Magazine
CSP
Deutscher Tee & Kräutertee Verband
International Tea Committee
IRI
Mintel
Rainforest Alliance
Statista
Statista Consumer Market Insights
Tea Association of the USA
UN Comtrade