Subjective Vs Objective Culture

hourahmed 30,112 views 8 slides Aug 29, 2011
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July 06, 2011

Objective is a statement that is completely unbiased. It is
not touched by the speaker’s previous experiences or
tastes. It is verifiable by looking up facts or performing
mathematical calculations.
Subjective  is a statement that has been colored by the
character of the speaker or writer. It often has a basis in
reality, but reflects the perspective through with the
speaker views reality. It cannot be verified using concrete
facts and figures.

Objective: it is important to be objective when you are making
any kind of a rational decision. It might involve purchasing
something or deciding which job offer to take. You should also be
objective when you are reading, especially news sources. Being
objective when you are meeting and having discussions with new
people helps you to keep your concentration focused on your
goal, rather than on any emotions your meeting might trigger.
Subjective: can be used when nothing tangible is at stake. When
you are watching a movie or reading a book for pleasure, being
subjective and getting caught up in the world of the characters
makes your experience more enjoyable. If you are discussing any
type of art, you have to keep in mind that everyone’s opinions on a
particular piece are subjective.

As entrepreneurs we should think of ourselves as TESTERS. We test assumptions of what
works and what will not work. We test ideas for products and services and we test
business models and concepts of how to improve something in the marketplace. Our
goal as entrepreneurs is to find the shortest and quickest possible route to a profitable
business. To do these things we can’t simply rely on our own subjective opinion or the
subjective opinion of those around us. Everyone’s family and friends will tell them that
your business idea is a great one and that it is something that can make a lot of money,
yet far too often these people are the first to go out of business before they have even
faced any real challenges.
Opinions are a dime a dozen. People’s opinions are the one thing that most people would
happily give you for free, especially when they’re not qualified to give advice on the
subject. It’s dangerous to follow these opinions, because they aren’t backed up by any
facts or proof.
Most of our business ideas start with us thinking of a new product or service and having
a gut feel that it’s something that other people would want as well. This nothing wrong
with this, but once you’ve got this first idea, your entire goal should be to find the
evidence that’s it a good idea or not to prove you are right or wrong.
You should be trying to construct a proof of concept or a prototype which you can test in
the real world to see if it is going to deliver the results that you thought it would. Often
what seemed a great idea in your head fails miserably when brought into the real world.
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