Subliminal perception

Subliminal perception

1. SUBLIMINAL PERCEPTION Savica Dimitrieska

2. Sight Sound Smell Taste Texture Eyes Ears Nose Mouth Skin exposure attention interpretation Sensory stimuli Сетила Perception processing , selection , memory , forgetting ( mental process ) Perception Process

3. Perception – How we see the world around us ! Савица Димитриеска

4. Different people – different perceptions Савица Димитриеска

5. Elements of perception Савица Димитриеска Absolute threshold of consciousness Differential threshold of consciousness

6. Absolute threshold of consciousness Савица Димитриеска

7. Examples of absolute thresholds Stimuli Absolute thresholds Sense A candle flame 30 miles away Hearing A watch ticking 20 feet away Taste A teaspoon of sugar in a gallon of water Smell A drop of perfume in a six-room house Touch A wing of a fly on your cheek, dropped 1 cm

8. Differential threshold of consciousness Савица Димитриеска

9. Subliminal perception Савица Димитриеска

10. First time : 1957, James Vicary Савица Димитриеска Movie : Picnic Coca Cola 18% Popcorn 58%

11. Next : 1962, James Vicary confession Савица Димитриеска Everything is a lie!

12. 1958, Vance Packard Савица Димитриеска Book: “The Hidden Persuaders”

13. Second time : 1970, Wilson Bryan Key Савица Димитриеска

14. 1970 s , sex dominates ! Савица Димитриеска

15. Today: Disneyland Савица Димитриеска

16. Disneyland – Mickey Mouse subliminal! Савица Димитриеска

17. Allegation against Disney Савица Димитриеска

18. Subliminal messages in other products Савица Димитриеска

19. Subliminal messages in other products Савица Димитриеска

20. Film industry : “Lord of the Rings” Савица Димитриеска

21. Савица Димитриеска Subliminal messages in brand logos

22. Exercise : Are you noticing something ? Савица Димитриеска

23. In future – Yes, subliminal messages will dominate in ads !!! Савица Димитриеска Thank you !