SUCCESSFULL JOINT VENTURES IN INDIA, ZARA

ZARA being a multinational fashion giant which has a world wide reach.

1. SUCCESSFUL JOINT VENTURES IN INDIA BY AASHIKA G R 1 st MCOM (2023-25) S.T.HINDU COLLEGE,NAGERCOIL, KANNIYAKUMARI DISTRICT, TAMIL NADU,INDIA

2. SUCCESSFUL JOINT VENTURES IN INDIA

3. JOINT VENTURE

4. FASHION INDUSTRY

5. ZARA

6. INTRODUCTION Industry : retail industry Product : clothing First name : zorba Founders : Amancio Ortega & Rosalia Mera Founded in : 1975 Headquarters : Arteixo,Galicia, SPAIN Revenue : Rs.2562.50 crore(FY2023) Parent : inditex

7. SHARES IN INDITEX

8. Zara in india Entered in Indian market in 2010 joint venture with trent ltd.(TATA) In the ratio of 51:49 21 stores in India Why joint venture????

9. Why joint venture ??? According to Govt.of India,there is a policy known as Foreign Direct Investment in which any foreign company wanted to enter into Indian market ,have to give 49% of their stakes to an indigenous company like TATA .That’s how this joint venture happened. Another advantages are that Tata has been already popular in India which might be useful to develop stores,infrastructure ect .,

10. LET US KNOW MORE ABOUT ZARA MANUFACTURING & DISTRIBUTION It needs just one week to develop a new product and get it in the stores. Makes roughly 40000 designs out of which 12000 are new designs are selected and produced each year. policy of zero advertising. preferred to invest a percentage of revenues in opening new stores non toxic clothing

11. competitors

12. Major competitor

13. conclusion Zara has expanded its business to new markets with help of joint ventures and franchise. Zara’s short term aim is to promote its presence in Asia Its success mantra is quickly responding to customer and closely following the latest trends and sales data.

14. REFERENCES https://www.zara.com/in/ https://en.wikipedia.org/wiki/Zara_(retailer) https://www.youtube.com/watch?v=qw4yYTTSTc4&pp=ygUfemFyYSBzcmkgYmFsYWppIHVuaXZlcnNpdHkgcHVuZQ%3D%3D