SUGAR cosmetics ppt

SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles.

1. SUGAR
COSMETICS
@sugarcosmetics

2. SUGAR Cosmetics is a
cruelty-free makeup brand that is
high on style and higher on
performance. The brand is
inspired by and targeted towards
bold, independent women who
refuse to be stereotyped into
roles.
ABOUT

3. FOUNDEROF SUGAR
Vineeta Singh is an entrepreneur
and a businesswoman from India.
She is the CEO and co-founder of
SUGAR Cosmetics, an Indian
cosmetic brand.
The cosmetic company she
founded in 2015, alongside her
husband and partner, Kaushik
Mukherjee.
The Mumbai-based startup was
making monthly sales of Rs 5 crore
to Rs 10 crore January 2020, and
had a revenue target of Rs 200
crore this year.
Sugar Cosmetics came up with just
two products. Since then, the
company has grown to 450 stock-
keeping units.

4. After five years, including one during
which a pandemic occurred, SUGAR
expects to end Fiscal Year 21 with a
power-play of over Rs. 150 crores.
SUGAR opened a Shopify store, which it
continues to operate. The firm also
released an app in November 2019 that
has over 800,000 downloads and a 4.6-
star rating on Android and iOS.
The brand has expanded outside India,
having a physical outlet in Russia and
an online presence in the United States.
Sugar Cosmetics' operating income
increased by 82 percent in FY20, from
Rs 57.14 crore in FY19 to over Rs 104 crore.

5. OUR STRATEGY
Amplifying the brand positioning as an 'Edgy Brand' who stands for savage women of today who are not afraid to
follow their passion

6. COMPETITORS
Competitors of Sugar cosmetics are
Purple , WOW skin, Lakme, Nykaa,
Mamaearth, Plum, Mac, Lotusherbals, Lorealparis,
Revlon

7. Startup Name- SUGAR Cosmetics
Also Known As Vellvette Lifestyle, Vellvette
Headquarters - Mumbai, Maharashtra, India
Industry- Beauty, E-commerce, Brand
Marketing, Cosmetics
Founders Kaushik Mukherjee and Vineeta
Singh
Current CEO- Vineeta Singh
Website- www.sugarcosmetics.com

8. Swot analysis of SUGAR cosmetics
• High quality makeup products with high
colour payoff and long lasting
• Easy application
Large target audience
Online as well as offline presence
Increase online/offline sale
through digital marketing
Collaboration with high end influencers and
celebrities
Launch wider product range
STRENGHTS OPPORTUNITY
• Low recognition
Average promotional strategies used on
digital media
• No celebrity endorsement
WEAKNESS
Competitors have strong social media
strategies
Owing to change in trends, products.
get outdated
Competitors launch the same products at
lower price range
THREATS

9. THANK YOU!