Suggestive Selling Powerpoint Presentation

3rd Quarter Week 2 lesson in TLE-FBS Specialization

1. Suggestive Selling Week 2

2. Objectives Provide information with clear explanations and descriptions about the food items Offer items on specials or promos to assist guests with food and beverage selections Suggest name of specific menu items to guests to help them make the choice and know what they want Recommend standard food and beverage pairings Provide several choices or options to guest Use descriptive words while explaining the dishes to make it more tempting and appetizing Carry out suggestive selling discreetly so as not to be too pushy or too aggressive

3. Suggestive Selling It is selling additional goods to the customer

4. Benefits of Suggestive Selling Suggestion selling benefits the salesperson, the customer, and the company. Salesperson benefits because the customer will want to do repeat business. Customer will benefit because he/she is more pleased with the original purchase. Company benefits because the time and cost involved in suggestion selling is less than the cost of making the original purchase.

5. RULES FOR SUGGESTIVE SELLING Do suggestive selling after the customer has made a commitment to buy, but before payment is made or the order written. Make your recommendation from the customer’s point of view and give at least one reason for suggestion. Ex. ”If you want something sweet you might want to order dessert.”

6. RULES FOR SUGGESTIVE SELLING Make the suggestion definite. Ex. Don’t ask “Will that be all?” Instead say “This chocolate cake is our best seller and you will indeed like the taste of it.” Show the item you are suggesting. Make the suggestion positive. Ex. ”This dessert will compliment your sweet tooth buds. Look how chocolaty and how decadent it was.”

7. SUGGESTIVE SELLING METHODS There are three methods used in suggestive selling. They are offering related merchandise, recommending larger quantities, and calling attention to special sales opportunities.

8. OFFERING RELATED MERCHANDISE Can be a good or service that would increase the use or enjoyment of the customer’s original purchase

9. RECOMMENDING LARGER QUANTITIES Suggesting a larger quantity usually works in retail settings when selling inexpensive items or when savings in money or time and convenience are involved.

10. CALLING ATTENTION TO SPECIAL SALES OPPORTUNITIES Sales people are obligated to communicate special sales opportunities to their customers.

11. SUGGESTIVE SELLING TIPS • Get to the table before guest look at the menu Be ready for some questions asked from the gust or customer, make it sure you know the standard price. • Do not interrupt the dining guest while they are selecting food from the menu or ordering something. Food or beverage when the guest is done with their order. Such an interruption might create an element of doubt in the guest mind that you merely suggesting items only to increase the sales and that you really have no concern for her/ his needs. • Know when to make suggestions to the guest If the guest is in undecided the food that they order

12. SUGGESTIVE SELLING TIPS • Read the customers /guest at the dining table Learn to read customers body language and adapt our suggestions accordingly. If one of your customer seems indecisive or hesitant when ordering, jump in describe your favorite menu items. Take some action to suggest signature food or beverage. • Understand the guest needs. Respect needs of the guest base on her/his beliefs, suggest some type of food. • Avoid using words describing negatively Try to find words that could not describe “no” or “do not” how through the thought that the customer or guest may appreciate the food that present in the menu.

13. SUGGESTIVE SELLING TIPS • Understand the guest needs. Respect needs of the guest base on her/his beliefs, suggest some type of food. • Avoid using words describing negatively Try to find words that could not describe “no” or “do not” how through the thought that the customer or guest may appreciate the food that present in the menu.

14. SUGGESTIVE SELLING TIPS • Always wear your smile In suggesting food or beverage to your guest it’s one way to order for what food suggested from the server. • Be price - sensitive Base on their budget, Like, if the guest wants to have food with beverage the order range of Php 300-Php 400 do not suggest over the amount.

15. SUGGESTIVE SELLING TIPS • Suggest according to the season and ambiance or location of the restaurant • Suggestive selling price moreover, suggestions contribute to the guests, satisfaction, particularly when their sincere desires to really help the guest in the first place

16. SUGGESTIVE SELLING

17. M ake and design a Menu Card where in you will put the list of food/desserts/beverages offered by a restaurant who is offering Table de Hotel or Ala Carte type of food service.   Materials Needed: Bond Paper/Oslo Paper/Construction Black or Colored pen for Writing of menus and artwork Colored paper for designing 3. Cut out images of dish or food(Optional) PERFORMANCE TASK

18. Are There Any Question?

19. Thank You