Sunshine 811

Sunshine 811 FEPA Update

1. FEPA Update Sunshine 811

2. FEPA $4,180 in 2013 $4,180 in 2014 Thank you! Sunshine 811 welcomes FEPA sponsorship in 2015.

3. Florida Gas Transmission coordinated a float for the Rally ‘N Tally parade in Tallahassee. TECO Peoples Gas ran the Gladys Kravitz campaign, recently gave us rights to their 811 commercial to run in theaters this August. 1 st Place in President's Award for businesses Gas Company Partnerships

4. 2015 Sponsorship Opportunities Paradigm meetings Sunshine 811 Roundtables Educational videos Banner campaign Emergency responders Landscape/nursery Social media awareness campaigns & contests Safe digging month 811 Day 2015 Safety Day

5. 2014 Proposed Legislation (SB 288/HB 213) Primary purpose of bill was to extend the High-Priority Subsurface Installation concept to all utilities with underground facilities, not just gas utilities. Effective date – July 1, 2014

6. Would have allowed pre-marking through electronic markings or other industry-accepted methods. 2014 Proposed Legislation (SB 288/HB 213)

7. Would have created a noncriminal infraction for an excavator who fails to notify a member operator of the start date when digging near a declared High-Priority Subsurface Installation. 2014 Proposed Legislation (SB 288/HB 213)

8. 2014 Proposed Legislation (SB 288/HB 213) Removed notification exemptions for: Excavation/demolition part of normal industrial activities. Maintenance activities within ROW by state agency and its employees. FDOT will be required to receive locate tickets and locate/mark its facilities.

9. 2014 Proposed Legislation (SB 288/HB 213) Senate Bill 288 and House Bill 213 to amend Chapter 556, Florida Statutes, withdrawn per Sunshine 811 request.

10. Proposed Future Legislation Repeal current notification exemptions Effective state one-call enforcement Mandatory damage reporting

11. Proposed Future Legislation We invite FEPA to be involved in developing proposed legislation, building consensus with FEPA member and advocacy for legislation in Tallahassee

12. Irth Enhancements Mobile app for ticket inquiries, positive response updates Multi-browser capability Single Address Ticket Positive Response System enhancements to facilitate excavator communication of: Notification of work start date and time near High Priority Subsurface Installations (2C code) Agreement (yes/no) with marking delay request by member/locator (3F code)

13. Damage Data Collection Form The Sunshine 811 Board of Directors approved development of a Damage Data Collection Form for use in Florida. It is a streamlined version of DIRT. When completed users will be able to report damages with an online form. Communications is key to success. Please send our communications to your constituents.

14. Damage Data Collection Form TBD

15. Damage Data Collection Form

16. Damage Data Collection Form

17. What We Do For You: Survey Knowing your audience is key to good communication and getting results. We survey: Excavators First-time callers Event attendees

18. What We Do For You: Survey What we learned: 66% use smart phones in the field 77% liked the roundtable format The newsletter and online training are preferred methods for education Football was the number one sport to watch followed by NASCAR

19. What We Do For You: Survey First-time callers: what resonates most 4,750 total responses to survey 67% of respondents were homeowners. April and March were top months for responses. Followed by October and February. Top 5 ways callers learned about 811: 1. Utility company 2 . Neighbor/friend 3. Television 4. Billboard 5. Radio

20. We count people because people count! What We Do For You: Educate 487 CEUs awarded at in-person CEU classes for landscape/irrigation contractors, wastewater contractors, code enforcement and well drilling contractors. Members Excavators Designers/ E ngineers FDOT Public works Top groups at our meetings Meetings & Presentations 654 # Reached 22,973 People Reached Fiscal Year Total

21. What We Do For You: Measure Measure Awareness 86% Marketing Resources page views 44% Homeowner Responsibilities page views 19% Total page views Measure Paid Media 37.4 million impressions Measure Earned Media 101 media placements 1,370,500 impressions

22. 1 Top 5 Things You Can Do for Awareness Twitter: @Florida811 Follow us, Tweet messages about 811, re-Tweet our messages

23. 2 Top 5 Things You Can Do for Awareness Facebook: /Sunshine811 Follow us, comment, tell us a good damage prevention story

24. 3 Top 5 Things You Can Do for Awareness LinkedIn LinkedIn.com/company/Sunshine-811 Follow us, join groups we are in

25. 4 Top 5 Things You Can Do for Awareness Sign up for our e-newsletter

26. 5 Top 5 Things You Can Do for Awareness Share our web content

27. What Else You Can Do? Invite us to your tailgate meetings

28. What Else You Can Do? SUPPORT OUR PROGRAMS! Safety Matters Roundtables Locate Rodeo Banner Program Safe Digging Month 811 Day Firehouse Campaign SAFETY MATTERS Online Program Construction Licensing Industry Board Approved for 1 CEU Course # 0610048 Providership #004-0001110

29. Tell us who installs and maintains your pipes. We’ll educate them! What Else Can you Do?

30. Mark Your Calendars Mark your calendars March 12, 2015 Rosen Shingle Creek in Orlando “ This was better than any conference I’ve been to and this was free!”