Supply Chain Management at Kwality Walls

1. SCM AT KWALITY WALL’S: A REVIEW GROUP 7

2. AGENDA About the industry Kwality Wall’s: Highlights Product wise break-up Company analysis Supply chain Concerns Strategic alliance Learnings References

3. ABOUT THE INDUSTRY 1) Total Market size (organised+unorganised) –  Rs  3,000 crore 2) Annual per capita consumption in India: 350 ml 3) Annual per capita consumption in the US: 23 litres 4) Vanilla, strawberry, butterscotch and chocolate flavours constitute around 80 per cent of the total market 5) Average fat content in ice creams: Premium – 16%, Regular – 12%, Medium – 9%, Low – 6 % 6) Market expected to grow at a CAGR of 17.6 % during 2012 to 2017 Source: Ernst & Young*

4. KWALITY WALL’S “Market leader in Indian consumer products” “Most trusted brand” One of the power brands in its Food & Beverages division. Major producer and distributer of Frozen desserts i.e. desserts made out of milk, cream and vegetable fat Formed through an amalgamation of India’s Kwality and Great Britain’s Walls ice cream brand Product range includes cornetto , feast, fruttare , paddle pop, kulfeez , cassatta , carte d’or and creamy delights Segment: Quality conscious children and adults Target Group: Kids, teenagers and families Positioning: A dessert to celebrate happy moments in life Tagline: A treat for every occasion Strategy: 30 major cities account for 70% consumption in the country (30:70 principle)

5. PRODUCT WISE BREAK-UP Base: Total sales

6. COMPANY ANALYSIS

7. Pre-cooling facilities Cold storages Refrigerated carriers Packaging IMS REQUIREMENTS IN SUPPLY CHAIN Cold room within 100 metres of factory Minimum -18⁰ C Reefer trucks, containers, ships etc. To ensure shelf life & increase the longeitivity of frozen products Tracking and traceability

8. KWALITY WALL’S SUPPLY CHAIN

9. KWALITY WALL’S SUPPLY CHAIN

10. KEY POINTS

11. LOADING CONCERNS

12. STORAGE & DISTRIBUTION CONCERNS

13. Uneven distribution of capacity High chances of product damage Industry attractive for FDI MARKET CONCERNS

14. BRAND CONCERNS

15. STRATEGIC ALLIANCE

16. COST-BENEFIT ANALYSIS

17. LEARNINGS

18. REFERENCES Secondary Indian ice cream market survey by Netscribes Kwality wall’s website India briefing: The challenge of distribution by Raghavendra Verma Primary Mr Harshit Kapoor, HUL Ice cream division, Kirpalpur village, Nalagarh Mr Vipin Yadav, Distributor, Karkarduma region Mr Rajkumar , P.C. Enterprises, Model Town

19. Thank you Amit Choudhary Himanshu Arora Mohit Sharma Sukrit Kumar Saumya Gupta Vladimir Ngueyap