Surf excel 2.pptx................................

presntation on surf excel

1. MARKETING MANAGEMENT

2. Surf Excel Product type : Laundry detergent Owner : Unilever Produced by : Hindustan Unilever Unilever Sri Lanka[1] Introduced : 1996; 27 years ago Related brands : OMO, Breeze, Skip Markets : South Asia except Nepal

3. Logo and Tagline

4. Vision Surf Excel company vision is as following: To meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. To provide wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. To work together effectively, and to generate new ideas and learn continuously. To provide the highest standards of corporate behaviour towards everyone with the communities and the environment.

5. Product Surf Excel detergent powder : Surf Excel detergent powder is a detergent powder designed especially for washing machines was launched as Surf Excel Matic . It even came in two variants Front Load and Top Load. Surf Excel Soap : Surf Excel soap is a product which is use to wash your clothes. The soap bar is perfect if you are going to hand wash your clothes and are looking to remove a deep stain. Then, surf excel soap is perfect and easy to use .

6. Features SURF EXCEL EASY WASH DETERGENT POWDER : This detergent targets tough stains with its superfine powder and removes them easily without being harsh on the fabric. So, enjoy your dinner parties and let go of the fear of stains — your clothes will be blemish-free and bright as before with this detergent . 100% STAIN REMOVAL : This superfine detergent powder makes the tedious job of washing clothes easier. This washing powder will remove all stains — from ketchup stains, mud blemishes, and food spills to paint spots — with ease and leave your clothes fresh and spotless. .

7. Attributes Surf Excel Easy Wash liquid works on all fabric be it coloured or white. It also is effective in removing the toughest of stains such as mud, ink, ketchup, curry stain, chocolate and many more easily. Surf Excel Detergent Liquid is effective for bucket washing .

8. Benefits Removes tough stains with ease. Surf excel Bar combines the cleaning benefits similar to that of vinegar, blue, bleach, and lemon. Removes tough stains such as tea, coffee, turmeric, curry, ketchup and chocolate with just one product. Gentle on both your clothes and your hand. Makes your laundry easy.

9. Range and Price of the Product Surf Excel easy wash(1kg) – Rs 228 Surf Excel easy wash (500gm) – Rs 71 Surf Excel Matic Front Liquid – Rs 109 Surf Excel Matic Top Load Liquid – Rs 99

10. Conclusion Surf excel has been successful in creating the perception in the mind of people that stains are good. Surf excel with its superior quality and best price strategy, it has been given a tough competitor to ariel and rin .