Survey and observation method

Survey method and its classification. Advantage and disadvantage of different types of survey method.
Observation method and its classification. Advantage and disadvantage of different types of observation method.

1. http:// www.free-powerpoint-template-design.com Survey and Observation Method Survey method and its classification Observation method and its classification

2. Presented By Rohan Ahamed

3. survey method is the technique of obtaining information is based on the questioning of respondents. SURVEY METHOD Information is collected from group of people. information is collected through asking questions. Information collected from sample rather than the population. Advantages 1. Simple to administer. 2. Data is reliable. 3. Usually faster and cheaper than observation. 4. Variability of the results is reduced. 5. Data interpretation is simple. Disadvantages 1. Unwillingness of respondents to provide information. 2. privacy and sensitivity issue prevents respondents from giving information. 3. Structured and fixed alternatives question sometimes lessened the validity of the data . Survey Method

4. 1. Mail 2. Mail Panel Mail Interviewing 1. Traditional 2. Computer- Assisted Telephone Interviewing 1. In-Home. 2. Mall Intercept. 3. Computer- Assisted. Personal Interviewing 1. Email. 2. Internet . Electronic Interviewing Survey Methods Personal Interviewing Telephone Interviewing Mail Interviewing Electronic Interviewing

5. Telephone Interviewing One of the best methods of gathering quick needed information. Respondents information are collected on telephone by the researcher. Two Types : 1. Traditional 2. Computer Assisted Disadvantages Advantages 1 . Not effective method for long descriptive answer. 3 . People don’t have telephone cannot be approached . 2. Respondents are reluctant about providing personal information on telephone. 1. Very fast method of data collection 2. Response rate is better . 3. Quality of information is better . 4. Less costly method. 5. Less administration problems .

6. Personal Interviewing Face-to-face survey method used to gather more and deeper information from a targeted population. Three types: 1. In-Home 2. Mall interception 3. Computer-Assisted Disadvantages Advantages Advantages High response rate . Tolerable longer interview. Useful to obtain detailed information . Disadvantages High cost method. Time consuming process. Manual data entry . Limit sample size.

7. Mail interviewing Two types: 1. Mail. 2. Panel Mail. Disadvantages Advantages 1. Less expensive 2. Best for personal and sensitive question 3. Wide distribution possible 4. Anonymity ensured. 2. Ambiguous question cannot be explained . 1. Long response time.

8. Electronic Interviewing Two Types : 1. E-Mail. 2. Internet. Advantages Disadvantages 1. Low cost. 2. Automation and real time access. 3. Convenience for the respondents. 1. Limited sample. 2. Co-operation problem. 3. No interviewer.

9. Observation Method The recording of behavioral patterns of people, objectives and events in a systematic manner to obtain information. OBSERVATION METHOD Record is made immediately Systematic Method Specific Quantitative Verifiable Advantages Disadvantages 1. Simplest Method. 2. Useful for framing hypothesis 3. Greater accuracy 4. Appropriate tool for certain cases 1. Some of the occurrences may not be open to observation. 2. Lack of Reliability . 3. Faulty Perception. 4. Slow Investigation. 5. Expensive .

10. Observation Method Personal Observation Mechanical Observation Audit Content Analysis Trace Analysis Classification of Observation Method

11. Mechanical observation An observational research strategy in which mechanical device rather than human observation record the phenomenon being observed. Advantages Less labor intensive . Less time consuming . Technological innovativeness helps to conducting research efficiently. Disadvantages Gadget used in observation are expensive . Some observation process contradicts with respondent’s privacy.

12. Personal observation Personal observation is an observational research strategy in which human observation record the phenomenon being observed as it occurs 01 Advantages Your Text Here Record the phenomenon as it occurs. No attempt to control or manipulate. Low cost. Limits participation. In-proper mix of observation and participation. Not maintain the anonymity of the respondents. Disadvantages

13. Audit Act of reviewing and analyzing a company’s marketing objectives, strategies, activities and results. Labor intensive . Expensive . Advantages Disadvantages Provides more reliable data. Examine physical records or perform inventory analysis . Useful methods for wholesalers and retailers.

14. Content Analysis The objective, systematic and quantitative description of the manifest content of communication. Disadvantages Time consuming . Difficult to automate or computerized. Advantages In-expensive research method. Allow both qualitative and quantitative operations . Identify important aspect of the content.

15. Trace analysis An approach in which data collection is based on physical traces or evidence of past behavior. A Advantages Disadvantages Computer cookie can be recorded. Traffic patterns can be easily detected. Physical tracing is difficult to measure. Skilled employee required.

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