Survey at Pavilion Mall, Kuala Lumpur

this is my personal view of Bukit Bintang, Kuala Lumpur

1. UNDERSTANDING
TOURISM
PLANNING
ISSUES,PROBLEMS
AND POTENTIALS
BUKIT BINTANG
(ZONE C)
GROUP 8
ZUL AZIM SHAFFIQ BIN DARSO
1313867

PROJECT 2/5:
TOURISM WORKSHOP (TPHM 1102)
PROGRAM:
TOURISM PLANNING AND HOSPITALITY MANAGEMENT
KULLIYYAH OF LANGUAGE AND MANAGEMENT
INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
KHAIRULHANIS BIN
LOKMAN
1314729

2. 　　
•Back in the late 1980s,
corporate magnate Tan Sri Yeoh Tiong Lay
proposed a rejuvenated retail cluster in Kuala
Lumpur. He started retail developments in this
area through a conglomerate YTL Corporation
and branded the area as Bintang Walk.

•Bukit Bintang (also known as Bintang Walk or Starhill)
is a popular entertainment and business district and
one of the busiest shopping clusters in Kuala Lumpur.
•Mostly made up of shopping malls, hotels, offices, restaurants, bars, night
markets, clubs and hawker-type eateries.
•Bukit Bintang also known as 'Golden Triangle'
HISTORY
TAN SRI YEOH TIONG LAY

3. THE LOCATION OF STUDY AREA
BUKIT BINTANG

4. STRENGTH WEAKNESS OPPORTUNITIES
THREATS
LOCATION AND
ACCESSIBILITIES
TRAFFIC CONGESTIONS CONTINUED SALE
CHANGES IN
REGULATION
MIX OF CULTURES
LACK OF PUBLIC
FACILITIES
DEVELOP ADDITIONAL
STORES
PRODUCTS SOLD BY
COMPETITORS
INTRODUCTION OF
CULTURES
IMMORAL ACTIVITIES
DEVELOP APPROPRIATE
PRODUCT
INSURANCE COST
INCREASE
CONTINUOS PROFIT
LOW NUMBER OF
AUTHORITIES
DEVELOP WHOLESALE
DISTRIBUTION
RELATIONSHIP
UPWARD PRICING
INVESTMENT AND
RENOVATIONS
INCREASED DEMAND
FOR INFRASTRUCTURES
AFFILIATE
RELATIONSHIP WITH
VENDORS
FOREIGNER INVASION
JOB CREATION
SEASONAL
UNEPLOYMENT
UPGRADING FACILITIES TOURISTS LOYALTY
OVER-CAPACITY
IRRESPONSIBLE
VISITORS BEHAVIOUR.
POLLUTIONS
SWOT ANALYSIS

5. ISSUES IN ISSUES IN
BUKIT BINTANGBUKIT BINTANG

6. NON-HALAL RESTAURANTS AND BARS
• There are almost 385 non-halal restaurants at Bukit Bintang area.

7. PROBLEMS ON BARS AND NON-HALAL RESTAURANTS
Social problems
among
teenagers
Lack of halal
restaurants
for Muslim
tourists.
Give negative perspective
as an islamic country

8. HOMELESS & BEGGARS

9. PROBLEMS (HOMELESS AND BEGGARS)
NEGATIVE IMAGES FOR
OUR COUNTRY.
BEGGARS EXPOLITED BY
CERTAIN SYNDICATE OR CRIME
ORGANISATION
FRAUD ACTIVITIES RISES
AMONG
THE LOCAL PEOPLE.
DISTURB OTHERS
PEOPLE ESPECIALLY AT
PEDESTRIAN WALKS.

10. CLEANLINESS
& VANDALISME

11. PROBLEM (CLEANLINESS AND VANDALISME)
CLEANLINESS VANDALISME
DAMAGING
PUBLIC PROPERTY AND
INCREASE MAINTENANCE
GIVE BAD IMAGE TO
TOURISM SECTOR IN
MALAYSIA AND SCARING
TOURISTS
NEGATIVES
PERPECTIVES OF
TOURISTS
TOWARDS OUR
COUNTRY.
IMPACT ON
HEALTH TOURISM
AND ENVIRONMENT

12. POTENTIALS IN POTENTIALS IN
BUKIT BINTANGBUKIT BINTANG

13. Bukit Bintang is one of the city's shopping districts. Many of the city's major
retail malls are located in this area.
SHOPPING MALLS
BB PLAZA
LOW YAT PLAZA
FAHRENHEIT
LOT 10
BERJAYA
TIMES SQUARE
SUNGEI
WANG PLAZAPAVILION

14. GENERATES FOREIGN
EXCHANGES FOR THE
COUNTRY
IMPROVED ROAD SYSTEMS
AND
INFRASTRUCTURES
JOB OPPORTUNITIES
POTENTIALS
SHOPPING
MALLS
SOCIAL INTERACTION AMONG
FRIENDS AND FAMILIES
INTERNATIONAL PRODUCTS
FOR LOCAL CONSUMERS
MAIN ATTRACTION OF THE
AREA

16. When hotels guests spend time and
money at Bukit Bintang, they
generate economy activity across a
range of other industries. Such as:
And thus it:

18. FACILITIES (KIOSK)

19. POTENTIALS
(KIOSK)
Generates incomes to
local bussiness
Various of goods
with
low prices
Selling festival-related souvenirs
for each celebration our country
had
Various of souvenirs
can be brought
to their own country

20. •A survey of several travel
websites concern about
tourists safety
•Authorities have to
deploy more enforcers to
ensure their safety
•Examples of tourism
crime-related is:

21. Underground parking:Proper motorcycle parking:
Motorcycles blocking pedestrian
path :
Vehicles park illegaly:
OTHER ISSUES &
SOLUTIONS

22. CONCLUSION
•More enforcers should
be placed to ensure
tourists safety and
guarding the area
•Cleanliness issues
should be focused to
improve tourists
impression
•Increase the number of
halal food court