Swans trust making a difference in your club סיפורה של עמותת האוהדים של סוונסי

סיפורה של עמותת האוהדים של סוונסי שהוצג במסגרת כנס מעמד האוהד 6/3/14 מכללת נתניה

2. From a Pound to The Premier
Swansea City – The last 12 years
Swansea City Supporters Trust
Alan Lewis





“Here for a long time - not just a good time”

3. From this
to this
In 12 years – How?
Swansea City sold for
one pound !!

4. Some Background

5. How the Supporters’ Trust got
started – in 2001
Supporting the Swans has always been akin to
riding a roller coaster

6. We had to fight for our football club

7. People got together & made our voice
heard peacefully

8. And in 2002 We along with others took
over the club and started to build
25 Jan 2002

Trust joins
Consortium of
businessmen -
primarily locally
based fans - via a
legal agreement

9. It wasn’t easy! Our ground was falling
apart & we couldn’t get any lower

10. But……we

11. So what 5 aspects were key to the
football club succeeding

12. The Chairman & Board had a clear
vision on and off the pitch

13. We worked with the local community
& key stakeholders

14. We were careful with off the field
expenditure & had budgets which we stuck to
‘I think in 99 per cent of the
clubs that have problems, the
issue is they forget the simple
things.
That’s probably true in life as
well. If you bring in £80, then
don’t spend £100. That’s not
hard, is it?’
Huw Jenkins: Chairman Swansea City

15. We recruited the ‘right type of
people’

16. We were patient but any risks we did
take were calculated

17. All of this resulted in….

18. We achieved excellent results in a
sustainable way

19. So what 5 aspects were key to the
Supporters’ Trust succeeding

20. Our Supporter Director’s worked hard
to build trust but became one of the
team
Today our Supporter
Director is part of the
DNA of the club -
Involved in every key
decision

21. We respected our past

22. We work to keep our club & fans
connected – Fans Forums

23. We work to keep our club & fans
connected – Engaged with exiles

24. We work to keep our club & fans
connected – Annual Ten Pin Bowling Evening

25. We listened to our fans in difficult
economic times

26. We communicate regularly & engage
to measure views

27. Our Success?
•We are instrumental in the running of the club
•We have helped ensure our club is debt free and
well run financially
•We are maintaining our shareholding even with
new share issues
•We continue to raise on average around £40k per
year
•We can ensure that no ‘speculator’ can come &
gamble with our club

28. What we have learned?
•If your club means something to your community
then work for it
•Communicate, communicate & communicate
•Not everyone will like you & support you
•Get yourself organised & look professional
•Seek out and listen to advice – Supporters’ Direct
and others
•Be clear about what you stand for
•Remember its a marathon and not a sprint

29. We’re working to extend our stadium Plan
to increase to 32,000 – Paid by SCFC

30. Investing off the pitch in a state of the art
academy/training facility

31. We came up at the same time but…..
£65.2m turnover
£14m profit
9
th
place
Major trophy!
£63m turnover
£22m loss
20
th
place
Relegation?

32. Our message
•Get involved and be involved
•Your club, your future
•Don’t think it will never happen – Cycles!
•Become the hub of your community
•Stand up for the most important people at
your club
•Think about 10/20/30 years time – What is
the only common link in your club!

33. With the hard work & team work
comes achievements
Swansea City Supporters’ Trust Management Board 2012/13

35. Thanks for your time

Good luck with the plans you have!

הדות ךל לע ךנמז החלצהבו םע
תוינכותה ךלש דיתעל

Any questions?
www.swanstrust.co.uk
[email protected]
Twitter.com@swanstrust