Swiggy

Covers Swiggys operations, business model, marketing strategies and SWOT.

1. OPERATIONS MANAGEMENT

2. INTRODUCTION Swiggy was founded by  Nandan Reddy,  Sriharsha Majety , and Rahul Jaimini  in August 2014 . Swiggy began its Journey from Bengaluru with 6 delivery executives and 25 restaurants on its platform . Largest Food Ordering and delivering company service in India Swiggy leads the stack with a 35-38% market share, followed by Zomato at 25-30%

3. LOGO   Simple, bold and memorable symbol that is familiar and immediately recognizable. The map marker has particular relevance to the brand’s delivery-based business. With that as the starting point , created the “S” monogram that doubles up as the brand’s own custom map marker.

4. COMPETITORS The food-technology sector/ Food delivery has become a very competitive market in India Swiggy is in direct competition with major on-demand food aggregators like  Zomato , Food Panda, UberEATS , Faasos .

5. BUSINESS MODEL Swiggy has two major revenue streams. The major part of Swiggy’s revenue from commission it collects from restaurants for lead generation and for serving as a delivery partner . Swiggy   takes  almost 20% of commission  on orders which also includes delivery charges . Swiggy is present in metro cities where order volume is huge   Some nominal delivery charges (though they deliver the orders free occasionally, for limited time).

6. FUND RAISING Swiggy is one of the online food delivery start-up that is attracting the investors The company has raised around $465 since it started in August 2014 Swiggy is one of the fastest entrants into unicorn club The latest funding, led by Naspers and billionaire Yuri Milner’s DST Global, values Swiggy at roughly $1.3 billion, surpassing rival Zomato

7. LIST OF INVESTORS Bessemer venture partners Norwest venture Accel partners SAIF partners Harmony venture partners RB investment Apoletto

8. MARKETING STRATEGIES Social Media Campaigns: # 10daysOfDecilious , # SecondToMum & # GharAayiDiwali Content Strategy : blogs , videos or listicles on food-related topics or must-visit restaurants & bars Email Marketing: This will help foster their sales, increase engagement and drive traffic to their website or mobile app .

9. MARKETING STRATEGIES Influencer Marketing Strategy: Swiggy markets itself by collaborating with these influencers and promoting themselves to a wider audience Social Media and Google Ads: Every Digital Marketing strategy is incomplete without Paid Ads. The company also runs engaging contests like # SwiggyTuesdays with interesting giveaways like coupons and the munching bag.

10. HOW SWIGGY OPERATES?

11. HOW IS SWIGGY DIFFERENT? Swiggy POP feature Widest range of coverage Man power : Medical facilities provided Attractive incentives

12. SWOT Strengths: No minimum order Fast delivery Better customer support Wide range of restaurants Weakness: Location constraints Delivery Charge in some cities

13. SWOT Opportunities: Pioneer in food delivery business Increasing Market share Groceries and Medicine delivery Female delivery drivers Threats: Increasing health consciousness Increasing potential competitors Neglecting potential competitors

14. THANK YOU!