Swiggy Market Analysis Case Study 1 PDF

Swiggy Market Analysis

1. MARKET
ANALYSIS

2. Swiggy, a food-ordering and delivery start-up, was founded by Majety
and Reddy in Bengaluru in August 2014.
A single window for ordering from a wide range of restaurants, we
have our own exclusive fleet of delivery personnel to pickup orders
from restaurants and deliver it to customers
Having our own fleet gives us the flexibility to offer customers a no
minimum order policy on any restaurant and accept online payments
for all partner restaurants that we work with.
Our delivery personnel carry one order at a time which ensures we get
reliable and fast deliveries.

3. Swiggy offers a integrated ordering solution by deploying multiple
proprietary apps, including a vendor management app provided to
restaurant partners, and a delivery app powered with routing algorithms,
provided to driver partners.
When a consumer places an order with Swiggy through the iOS or Android
apps or website, the order is immediately transmitted to the merchant and
the right driver, based on availability and distance from the restaurant, is
attached to the delivery.
The merchant confirms receipt of the order and starts preparing the food,
while the driver reaches just in time at the restaurant to collect the prepared
food and deliver to the customer. In-app navigation facilitates hassle-free
delivery.

4. Swiggy was inspired by the thought of providing a complete food ordering
and delivery solution from the best neighbourhood restaurants to the urban
foodie
Keeping in mind its presence of customers on Internet and mobiles, Swiggy
has web platform for ordering food as well as application for android and
Iphone user
Market Description

5. Swiggy provides food deliveries faster than other online food ordering
service providers.
Its provides food from the local neighborhood and each order is delivered
separately
Major competitors include foodpanda, Zomato, Tinyowl.
Product Review
Competition

6. Swiggy claims to have completed over 1 million orders in a
month.
Its regular customers order 5-6 times in a month
Its places a surge fees for orders made on days when
whether is bad or when festivals, holidays or special timings.
Till now, around 1 millions plus downloads from Android
Play store with rating above 4.1
Similarly it iPhone version of the app also has an rating of
above 4 with around 2k reviews (positive)

8. According to the RoC data filed by the company, the
net worth of the company is Rs 3,86,34,590 with a
turnover of Rs 7,41,702.
Swiggy has over 5000 restaurants on its platform that
has 3,000 delivery boys
stress upon service and customer experience being
the core values of the company
Even today, referral systems and background checks
are in place.

9. What differentiates Swiggy from its competitors is that
it has its own fleet of delivery boys who are equipped
with smartphones and the Swiggy app, which helps
the user to track their delivery through routing
algorithms.
Since Swiggy has their own fleet of delivery boys, it
does not have a minimum order policy. Swiggy
charges a commission from the restaurant and also
charges a delivery fee from the customer.
Swiggy claims to be more reliable and faster than its
competitors Zomato, Tinyowl and Foodpanda. Swiggy
average delivery time is close to 37 minutes and this
is what makes it stand apart.

10. Funding History

11. Revenue History

12. Traffic Sources

From Direct Search - 80.37%
Referrals - 10.00%
Search - 4.50%
Social - 1.63%
Mail - 3.51%

13. Social Media Presence
1.23K 22.12K 600+ 11.2K

14. Top Referring Sites include - cricbuzz.com (33.33%), runnr.in
(18.18%), zomato.com(18.18%), platform.faasos.io (18.18%)

Major traffic is driven by - youtube (50.00%), facebook
(48.57%), rest others.


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#aamchimumbai #bombayfoodie #pastapizza #foodofbombay
#wheninmumbai #swiggy #thingstodoinmumbai
#mumbaifoodblogger #foodloversmumbai #foodofmumbai
#foodiesofmumbai #mumbaifoodlovers #foodtalkmumbai
#mumbaifoodie #foodnetwork #foodmumbai
#streetfoodmumbai #bombayfood #seasonalfruit
#bestinmumbai #foodtodiefor #whatsonyourplate #blessfriday
#swiggyindia #nogreaterlove

15. On facebook

16. On twitter

17. On Instagram

18. On Youtube

19. On Youtube

20. On Youtube