Swiggy presentation

Swiggy is a food ordering and delivery company.
Swiggy-marketing and business model

1. A Presentation On SWIGGY By – Avinash kumar meena Jaipur engineering college,kukas,jaipur

2. INTRODUCTION SWIGGY is an online food ordering and delivering service based in Bengaluru, Karnataka, India . FOUNDED in 2014 TAGLINE : when you are hungry think of us ! FOUNDERS: RAHUL JAIMINI SRIHARSHA MAJTY NANDAN REDDY

3. SWIGGY came into existence with the idea of the co-founders to provide an end to end food service, right from order to delivery; all this from the comfort of one’s home. The objective of the company is to disrupt the kitchen at home and make their delivery service a viable option for an everyday food need. Rahul Jaimini , one of the three co-founders sums up Swiggy’s objective as – ‘ make kitchens obsolete ’. Objective

4. HISTORY In 2013, Nandan Reddy and Sriharsha Majety , both alumni of   Birla Institute of Technology and Science (BITS) Pilani , started a logistics company called Bundl which connected small and medium companies to courier service providers. After a year, they wanted to build an online  hyperlocal  logistics company in the restaurant industry. They approached Rahul Jaimini , an  IIT Kharagpur  alumnus, who was working as a software engineer for online fashion retailer  Myntra  at that time and together, they rolled out Swiggy OPERATIONS Swiggy operates in 25 cities in India .   These includes:   Ahmedabad ,  Bangalore,   Chandigarh ,  Chennai,   Coimbatore ,  Dehradun ,  Delhi ,  Gurgaon ,  Guwahati ,  Hyderabad ,  Indore,   Jaipur ,  Kochi ,  Kolkata ,  Lucknow ,  Ludhiana ,  Mumbai ,  Mysore ,  Nagpur ,  Noida ,  Pondicherry ,  Pune ,  Surat ,  Vadodara , and  Vizag .

5. Business Model of S wiggy The cost of serving customer in restaurant(greater) and commission paid to swiggy ( lesser) is making a great deal. Restaurants get wider access customers, which is not possible in traditional set up. A typical restaurant in metro city can serve max 50–60 customers at a time. Swiggy’s business model is not only sustainable but also scalable

6. 20-30 years old College Students Working Professionals E-Commerce Savvy Crowd that is living away from their hometown Swiggy Target customers

7. Foodpanda India Fresh Menu Grofers Zomato Uber Eats Swiggy Competitors

8. It has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app. It does not have a minimum order policy More Reliable Fast delivery Expansion Neat packaging Delivery is free How It Works Swiggy operates through its website and mobile application. Users can read the menu and place the order on its website or its Android or iOS application. Once the order is placed, a delivery person is assigned for that order that collects the food from the restaurant and delivers it to the location decided by the customer. Payment can be made through cash on delivery, net banking, credit and debit cards and digital wallets. What differentiates Swiggy from its competitors (strength)

9. INVESTORS Bessemer Venture Partners Norwest Venture Accel Partners SAIF Partners Harmony Venture Partners RB Investments Apolett Swiggy Funding

10. Thank you all