Swot analysis

Swot analysis

1. SWOT ANALYSIS . NIVETHA NR

2. If you think your business could be doing better, why not try a SWOT analysis ? SWOT stands for Strengths, Weakness, Opportunities and Threats By putting your firm under the magnifying glass in such a fashion you may find the way to grow your company or increase your earnings. What it pays to be a business SWOT ?

3. Introduction To Swot analysis SWOT analysis is a strategic planning method used to evaluate the S trengths, W eaknesses, O pportunities, and T hreats involved in a business . It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. T echnique is credited to Albert Humphrey ,

4. SWOT Defined Positive Negative Internal External

5. What is SWOT Analysis ? > It is a non-financial planning tool. >It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format). >The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. >Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets. >Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. 

6. > SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. > For a business to Expand, Diversify and Sustain in the market SWOT analysis is must.

7. Matching and converting Another way of utilizing SWOT is matching and converting . Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.

8. STRENGHTS: good capabilities capacities of producing good products products technologies R&D efforts human resources demand from the client- from the amount of knowledge technical skills

9. WEAKNESS: product mass become obsolete technology has become obsolete key management power may not be there key man power may not be there The point is not that the company is having weaknesses and that the company should closedown; the best part is that whether this company is able to trace this weakness and take the corrective measures or not.

10. OPPORTUNITIES: a company can identify new products the company can go for new sectors the company can go for new geography new economy - the company can go and extend their market company can take the advantage of the changing lifestyle can go for the opportunities available technology changing

11. THREATS: political threats legislative threat environmental threat technology threat from the partners joint venture alliances from the buyers from the suppliers from the key staff How the company is take the advantage - take care of these threats and go for a counter actions so that the threats are minimized.

12. Three stages of a SWOT analysis Identify. Draw conclusions. Translate into strategic action.

13. Advantages of SWOT Analysis Consolidate strengths Minimises Weaknesses Helps to Grab Opportunities Minimises Threats Facilitates Planning Facilitates Alternative Choices Helps to Innovate Ensure Survival & Success

14. nirma chemicals ltd. Nirma was a basic detergent with no color , design or sophistication on the pack the product Was priced at around 35% of surf. P rice , medium quality, distribution reach and effective use of media. Market share grew from 0% in 1976 to about 60% in 1987 in over a period of ten years It has become the largest selling brand and the success of nirma is due to affordable p The title 'NIRMA GIRL' going round and round on her feet makes a strong impact for the brand

15. Nirma - Swot analysis. STRENGTH :- Strong brand equity. Nirma is a rs.17 billion umbrella brand offering consumers a brand portfolio of products at multiple price points in detergents, soaps & personal care market. Market leadership in detergents and fabric wash. Second largest player in toilet soaps. Has wide distribution network. Its strategy of rural marketing is its unbeatable strength .

16. WEAKNESSES:- -high interest burden. -less presence in premium segment. -lacks global tie up -and thus finds hard to tap export markets. OPPURTUNITIES:- -exports. -acquisitions for strengthening its distribution tie-ups. -entry into other categories like shampoos, toothpastes and fabric whiteners. THREATS:- -MNCs are approaching Indian markets. -emergence of small but strong regional players. -brand name products have greater influence over it. - nirma has been able to niche for itself in the face of intense MNC competition NIRMA's achievement is surely something about which an indian can be proud of brand that has lived up to its catch line; BETTER PRODUCTS ,BETTER VALUE ,BETTER LIVING...!

17. Thank You...