SWOT analysis and Business & Personal .ppt

Personal SWOT analysis is very essential for forming or creating a personal brand.Knowing your strength can help you leverage upon the strong areas and knowing your weakness can help you conceal it.

1. Personal SWOT Analysis
Discover new opportunities.
Manage and eliminate threats

2. SWOT Analysis is a powerful technique for
identifying Strengths and Weaknesses, and
for examining the Opportunities & Threats
you face.
Used in a personal context, it assists you to
develop your career in a way that takes best
gain of your abilities and opportunities.

3. What makes SWOT particularly powerful is
that with a little thought, it can assist you &
reveal chances that you are well placed to
take advantage of.
And by understanding your weaknesses,
you can manage and eliminate threats that
would otherwise catch you unawares.

4. Strengths
•What advantages (for example, skills,
education or connections) do you have
that others don't have?
•What do you do better than anyone else?
•What personal resources do you have
access to?
•What do other people (and your boss in
particular) see as your strengths?

5. Consider this from your own perspective,
and from the point of view of the people
around you.
And don't be modest; be as objective as you
can. If you are having any difficulty with
this, try writing down a list of your
characteristics. Some of these will hopefully
be strengths!

6. In looking at your strengths, think about
them in relation to the people around you
Example - if you're a great mathematician
& the people around you are great at math,
then this is not likely to be a strength in your
current role, it is likely to be a need.

7. Weaknesses
•What could you improve?
•What should you avoid?
•What things are the people around you likely
to see as weaknesses?
•Again, think this from a personal & external
basis: Do other people perceive weaknesses
that you do not see? Do co-worker constantly
out-perform you in key areas? It is best to be
realistic now, and face any unpleasant truths
as soon as possible.

8. Opportunities
•Where are good opportunities facing you?
•What are exciting trends you are aware of?
•Useful opportunities can come from :
•Changes in technology, markets and your
company on both a broad and narrow scale;
•Changes in govt policy related to your field;
•Changes in social patterns, population
profiles, lifestyle changes, etc.; or
•Local Events

9. A useful approach to looking at chance is
also to look at your strengths and ask over
yourself whether these open up any chance.
Alternatively, look at your weaknesses and
ask yourself whether you could open up
opportunities by eliminating them.

10. Threats
•What obstacles do you face?
•What are the people around you doing?
•Is your job (or claim for the things you do)
changing?
•Is changing technology threatening your spot?
•Can any of your weaknesses badly threaten you?
•Carrying out this analysis will be illuminating -
both in terms of pointing out what needs to be
done, and in putting problems into perspective.

11. BusinessBusiness SWOT Analysis
Discover New Opportunities.
Manage and Eliminate Threats

12. What makes SWOT mainly powerful is that,
with a little thought, it can help you uncover
chances that you are well placed to exploit.
And by understanding the weaknesses of
your business, you can manage & eliminate
threats that would otherwise catch you
unawares.

13. More than this, by looking at yourself and
your competitors using the SWOT frame,
you can start to craft a plan that helps you
distinguish yourself from your competitors,
so that you can compete successfully in your
market.

14. Strengths
•What benefits does your company have?
•What do you do better than anyone else?
•What unique or lowest-cost resources do
you have access to?
•What do people in your market see as
your strengths?
•What factors mean that you "get the sale"?

15. Consider this from an internal perspective,
& from the point of view of your customers
and people in your market. Be realistic: It's
far too easy to fall prey to "not invented here
syndrome".
(If you are having any difficulty with this,
try to write down a list of your qualities.
Some of these will hopefully be strengths!)

16. In looking at your strengths, think on them
in relation to your competitors
Example, if all your competitors provide
high quality products, then a high quality
production process is not a strength in the
market, it is a necessity.

17. Weaknesses
•What could you improve?
•What should you avoid?
•What are people in your market likely to
see as weaknesses?
•What factors lose you sales?

18. Again, consider this from an internal and
external basis: Do other people seem to
perceive weaknesses that you do not see?
Are your competitors doing any better than
you? It is best to be realistic now, and face
any unpleasant truths as soon as possible.

19. Opportunities
•Where are good opportunities facing you?
•What are exciting trends you are aware of?
•Useful opportunities can come from:
•Changes in technology and markets on
both a broad and narrow scale
•Changes in govt policy related to your field
•Changes in social patterns, population
profiles, lifestyle changes, etc.
•Local events

20. A useful approach to look for opportunities
are to look at your strengths & ask yourself
whether these open up any opportunities.
Alternatively, look at your weaknesses and
ask yourself whether you could create
opportunities by eliminating them.

21. Threats
•What obstacles do you face?
•What is your competition doing that you should
be worried about?
•Are the required specifications for your job,
products or services changing?
•Is changing technology threatening your
position?
•Do you have bad debt or cash-flow problems?
•Could any of your weaknesses seriously
threaten your business?

22. Carrying out this analysis will be illuminating -
both in terms of pointing out what needs to be
done, and in putting problems into perspective.
Strengths and weaknesses are often internal to
your organization. Opportunities and threats
often relate to external factors. For this reason the
SWOT Analysis is called Internal - External
Analysis and the SWOT Matrix is sometimes called
an IE Matrix Analysis Tool.
You can also apply SWOT Analysis to your
competitors.