SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan.

SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It's used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.

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SWOT

Strength
Weakness
Opportunity

Threat

SWOT Analysis

+ SWOT Analysis is a
structured planning
method that evaluates
the four elements
(strength , weakness ,
opportunity , threat) of
an organisation.

3. Ci

+ Having an excellent staff.

+ Good customer relationships.

+ Ability to meet the demand.

Strong relations with partners,
employees ,suppliers etc.

» Strong internal communication
system.

» Well-designed marketing
strategies.

+ Accessable geographical location.

4. Hi
+ Outdated market research data.
Inefficient record maintenance
system.
+ Infrequent cashflow system.
\W Lack of co-ordination among the
individuals in the organisation.
» Maintenance of higher inventory
costs.

+» Missed deadlines which leads to
cancellation of orders.

5. ni Ci

Increase in customers wants.

+ Internet as a marketing tool.

+ Loyal customers.

+ Seasonal demand.

+ Poor quality of competitors products.
Excessive price of similar products.

» Global offerings.

+ Changing lifestyle.

6. + Competitors reducing prices.
» Supply costs increase.
» New technology.

n V + Government regulations.
+ Economic slumps or recession.

Alteration in demographics.
+ Changes in consumer behaviour.

7. SWOT Analysis of | Ci

» Strengths

Established market
reputation.

Expanding market share.
Focus on new product
development.
Diversified business
portfolio.

Increasing financial
performance.

» Weaknesses

+ Lack of geographical reach.

+ Over dependence on
cigarettes division.

+ Limited liquidity position.

8. Opportunities Threats

Indian Hospitality sector. Highly competitive market.

Favourable trends in Rural Shortage of skilled labour.

market. Rising counterfeit Goods
Market.

9. — E
=—~SWOT Analysis of INFOSYS Ñ

» Strengths » Weaknesses

+ High skill level in IT. + Much smaller revenue than

+ Strong financial position. its global competitors.

+ Positioned as high-end * Weak in high end

differentiated player. management consultancy.

+ Large workforce. * Struggles to grab high
profit US federal govt.
projects.

10. nié

Es

» Opportunities » Threats

* New emerging market in + Global economic
China , Korea. slowdown.
+ Greater scope for + Management transmission

product innovation. from founders to
professionals.

+ Growing domestic

demand for IT products. * Increased competition

from low waged countries
like China , Indonesia.

11. een
Advantages

Source of information for strategic planning.

» Builds organisation's strengths.

+ Reverse its weaknesses.

+» Maximizes its response to opportunities.

» Overcome organisation’s threats.

+ Helps in identifying core competencies of the firm.

12. -

Limitations

+ Sources of information.
+ Oversimplification.

» Identifying elements.

+ Lack of control.

13. ee [I

Conclusion

SWOT Analysis can be used as a means of
gathering information from a range of perspectives
that may be able to use the results to strategic
advantage by either matching the strengths to
opportunities or by converting threats or weaknesses
into strengths and opportunities.

14. THANK YOU