swot analysis OKADA_MANILA_PRESENTATION.pptx.pdf

OKADA_MANILA_PRESENTATION

2. OKADA MANILA
DESCRIPTION
Is a casino resort and hotel complex located on the Entertainment City
gaming strip in Parañaque, Metro Manila, Philippines. In 2007, with a total
construction cost of about 250 billion Yen and spending 7 years, Japanese
billionaire Kazuo Okada established and managed Okada Manila. The hotel
building of Okada Manila is composed of the Pearl and Coral Wings with
each wing having 15 floors to be connected by two sky bridges.The glass
facade of the building has a gold color representing the hue of Manila
Bay's sunset, and is one of the casino's key themes.

4. OKADA MANILA
DESCRIPTION
an integrated resort in the Philippine capital of Manila.
In its favorable location 10 min. away from the airport by car,
OKADA MANILA faces Manila Bay, which in turn overlooks a
crimson red sunset that is counted among the three best in the
world. There, the resort provides its guests and visitors who
come from around the world with world-class hospitality and
entertainment.

5. OKADA MANILA
DESCRIPTION
One of the largest casino entertainment resort in Manila, OKADA
MANILA provides its guests and visitors from around the globe
with a total entertainment package comprised of a casino floor,
one of the world’s largest fountains,luxury hotel
accommodations, high-end commercial facilities, fine dining
establishments that serve all of the world’s flavors, a beach and
night club enclosed in a glass dome, and more.

11. MISSION
STATEMENT
The mission of Okada Manila is to create a seamless integration of
Japanese people’s respectful demeanor, passion for creativity, and
hunger for innovation and the Filipinos’ hard work, hospitality and
cheerful spirit, in terms of quality service. “And with these guiding
principles and values, the resort expects to bring people around the
world together through fun and entertainment by providing unique
experiences that no one else can deliver.”

12. VISION
STATEMENT
“Okada Manila will redefine the concept of Philippine
entertainment and gaming, they envision it to become
the country’s iconic landmark for world-class
entertainment and limitless fun that will delight and
charm visitors from within the Philippines and all over
the world.

13. VALUES
STATEMENT
SHARED VALUES, MUTUAL COMMITMENT
This is how Tiger Resort, Leisure and Entertainment, work together to make the
Philippines the #1 entertainment destination in Southeast Asia.Composed of
highly-skilled, talented and motivated individuals from across all nationalities and
backgrounds, they take pride in being able to bring our best to the table, fostering
team spirit, better understanding and effective collaboration resulting to a project
that will make the Philippines proud. They believe that there’s strength in
numbers, more so, when it’s for working towards a shared dream. THIS IS THE
#RAWRRING TEAM!

16. VALUES
STATEMENT
3T or “True safe. True clean. True Heart.”
Campaign, guests are assured of a safe and memorable stay at Okada
Manila. From their intensive team member health and safety training,
fortified sanitation and disinfecting protocols across the property, to
the availability of medical and emergency professionals in the
integrated resort, their operations are rooted in their promise to keep
guests and visitors safe and secure.

17. GOALS AND

STRATEGIES
GOALS:
Okada Manila aims to delight and excite their guests with memorable, fun and entertaining
gaming experiences through Responsible Gaming. They are committed to the prevention of
problem and underage gambling in their resort.
STRATEGIES:
Working in tandem with senior management, theycombined their experience in building brand and business
strategies to create a seamless brand experience that infuses the spirit of a destination location attainable to
a younger audience – totally different to that of Macau. Conducting consumer research, insights revealed the
target audience, brand values that would guide the development of the brand experience bound closely to
values of friendly luxury, unexpected experiences and destination not a casino. Through in-depth research
By concentrating on the value proposition “Memorable experiences” captured offer of the casino and the
desire of the audience.

18. SWOT ANALYSIS

19. STRENGTHS
AND
WEAKNESSES STRENGTHS
Have a strong financial position, which has
indicated growth in revenue for the past few
years.
they have Strong Market Position and Global
Brand Recognition
The Hotel consists of acres of greengage, vibrant
and relaxed atmosphere, beautifully landscaped
gardens, and spacious and extravagant guest
rooms.
Being a sector greatly dependent on tourists,
that is a great strength. Okada Manila Parañaque
City ... Clear understanding of the direct
competitors and seek for counter measures
WEAKNESSES
Okada Manila does not require
payment of fees from job applicants.
These premium prices could also
pose, some weakness for it to
succeed in developing countries. 
Some of the weaknesses of okada manila is
its location, it is near in the seaside and
nowadays an earthquakes and typhoons is
coming unpredictable even it is made with a
great design and style it can be destroy also.

20. OPPORTUNITIES
AND THREATS
OPPORTUNITIES
Opportunities for Okada manila has
high chances of success as Leisure and
Entertainment in the Philippines, and
even other parts of the world has
increased.
And also The opportunities that the hotel has
are the different attraction inside the hotel like
cove manila, where you can have a swimming
day and night the next one is the fountain that
can attract the tourist because it is the largest
dancing fountain in the Philippines
THREATS
Due to continuing improvement of the
technologies the hotel afraid to the
malfunctioning of the machineries using in
the casino together with the modern
technologies in its hotel almost of it are come
from the different country and they don’t have
enough technicians who repair and maintain
its functions
And because one of their attraction is the
casino like other which have a casino, the
threat must okada have is lack of security.

21. 5 FORCES OF
PORTERS

22. RIVALRY AMONG
EXISTING
COMPETITORS The competion among rivaL integrated gaming resorts in the
Philippines is indeed high due to competitors aggressively
pricing their products and services. As well as targeting each
othe‘s market resulting to a potential cost to all competitors
in the Industry. Due to the competion among rivals is high, it
can make the Industry more competitive but it decreases
profit potential for existing gaming resorts.

23. BARGAINING
POWER OF
SUPPLIERS
It has a similarities to the bargaining of power of
buyers where in bargaining power of supplier it
refers to the pressure that the hotel (okada manila)
can put to its supplier where it is now the time to the
hotel to have bidding to all of its suppliers.

24. BARGAINING
POWER OF BUYERS
It refers to the pressure that the customers can put
in the hotel (okada manila). It is the time where the
customer can ask to the management of the hotel
why in the other hotel can offer cheap price but
same quality to yours.

25. THREAT OF NEW
ENTRANTS
The integrated gaming resorts in the Philippines are Industry
whereIn individuals would have to make some choices and
option on how will they compete with other in the future. The
threat of new entrants seems to be low because it is not easy
to just put up and build a new gaming resort here in the
Philippines.

26. THREAT OF
SUBSTITUTE
PRODUCTS OR
SERVICES
In the fields of hotels and casino the competence of the
technologies, product and services is some of the major
reasons why the different hotels has a competition to each
other. The threats of substitute services and product in okada
hotels are the possible migration of the customers to the
other hotels which can offers the same services and product.

27. PESTEL ANALYSIS

28. POLITICAL FACTORS
It includes all of the influences that a government has to
okada hotel and it include the government policy, foreign
trade policy, tax policy and environmental law. The movement
of the hotel has a limitation because of these political factors.
If they have changes in its business they always referred to
these political factors if they didn’t contrary one of them.

29. ECONOMIC FACTORS
Economic factors have a significant impact on
how an organisation does business and also how
profitable they are. Factors include economic
growth, interest rates, and exchange rates,

30. SOCIAL FACTORS
Also known as socio-cultural factors and it
involve the shared belief and attitudes of the
populations. These factors include – population
growth, age distribution, and career attitudes

31. TECHNOLOGICAL
FACTORS
It pertains In the innovation of the technologies that the okada hotel are
using The okada hotel using almost the latest technologies, and
automation for the business to catch the attention and to ensure the
comfortabling experience of the customers.and they are trying their best
to have all the modern technologies. For example are the machines that
they are using in the casino and also the automation in their hotel
rooms.

32. ENVIRONMENTAL
FACTORS
These factors include ecological and environmental aspects such as
weather, climate, environmental offsets and climate change and like the
okada hotel its services are depend to the environment, if it is rainy days
the number of guest is lessen and also when it has a typhoon and the
hotel also practicing the savings on the materials that they are using in
the hotel like tissues, plastics and even hazardous materials because
time will come and they will be experiencing scarcity of the supply that
they ARE using in the hotel.

33. LEGAL FACTORS
It has a relevance to the political factors where in
the okada hotels always refered to the legal paper
requirement here in the Philippines. It follows
legal steps just to have a continues operation if
its business.

34. CONDUCT INTERNAL
ENVIRONMENT ANALYSIS

35. Okada Manila hasa good organization with a good leader, When
you look at the satisfaction ratings of the hotel it is 4.6 star out
of 5 and it means Okada manila try their best to have a good
expertise in their organization and also to their employees to
have a perfect service to the customers. Okada Manila has a
great training on handling both employees and organization.
INTERNAL ENVIRONMENT
ANALYSIS

36. CHALLENGES OF
OKADA MANILA
Integrated resort Okada Manila temporarily suspended its
operations following the announcement of the enhanced
community quarantine in March. While the new normal posts
several challenges, Okada Manila and DOT have made sure to
lead and contribute to the recovery of the Philippine
hospitality and tourism industry with a trailblazing event such
as this highly-informative hybrid lecture series.

37. STRATEGIC GOALS
Working in tandem with senior management, we combined our
experience in building brand and business strategies to create
a seamless brand experience that infuses the spirit of a
destination location attainable to a younger audience – totally
different to that of Macau. Conducting consumer research,
insights revealed the target audience, brand values that would
guide the development of the brand experience bound closely
to values of friendly luxury, unexpected experiences and
destination not a casino. Through in-depth research By
concentrating on the value proposition “Memorable
experiences” captured offer of the casino and the desire of the
audience.

38. CONCLUSION
As what I learned and knew about okada manila, I can conclude
that they can redefine the concept of Philippine entertainment
and gaming by the help of its quality services and to what they
achieved on the passed few years another things is this okada
manila can’t be defeat faster due to its competitive skills and its
nice location together with its world-class hospitality and
entertainment.

39. RECOMMENDATION
I recommend to the okada hotel company is to maintain always the
cleanliness of all the facilities of the hotel then next is the staff must
also maintain their helpfulness, greetings and smiling face to all the
customers and lastly is if possible the okada must maintain what it has
today and even it has a nice services, if Necessary they don’t stop on
searching what is trends and never stop in learning to the issues and
feedback that their encountered.

40. THANK YOU!!