swot analysis on nestle

management function & organizational behaviour

1. MANAGEMENT FUNCTIONS & ORGANIZATIONAL BEHAVIOR Assignment on :- SWOT ANALYSIS OF NESTLE Submitted to :- Miss. Garima A grawal Dept. of ABM

2.   INTRODUCTION TO NESTLE • Food and beverage company • Headquartered in Switzerland • Ranked #72 on the Fortune Global 500 in 2014 • Nestlé’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. • Twenty-nine of Nestlé’s brands have annual sales of over CHF1 billion (about US$1.1 billion) • Nestlé has 447 factories, operates in 194 countries, and employs around 339,000 people

3. MISSION STATEMENT  "We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological need. Nestle helps provide selections for all individual taste and lifestyle preferences.” • Motto: "Good Food, Good Life."

4. VISION STATEMENT "Nestlé's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality."

5. PORTFOLIO

6. SWOT Analysis of Nestle STRENGTH :- BRAND IMAGE Marketing strategies established by the company are innovative and lure customers. Financial, marketing and sales strategies are formulated by gauging the Periodic research carried out to judge market trends.  STRATEGY :  Nescafe employs a “think globally ,act locally” strategy nescafe coffee is marketed as global brand even through advertisement messages and product formulation very to suit cultural . Nestle uses the most suitable language for advertising in different countries .

7. TAG LINE Argentina: “Change The Day Start Within” Germany: “Give Yourself A Break” United State: “The Smart Choice” India: “Good Food Good Life”

8. WEAKNESSES · The target market of Nestle MilkPak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium price. · It is a main weakness of MilkPak that there are different companies of milk but the name of nestle MilkPak is always stand in the last because of low advertising and marketing.

9. OPPORTUNITIES To expand the cold dairy products range, Nestlé fruit yogurt is the latest addition to this group. The cold dairy market offers many opportunities for the company which can capitalize these products by banking on its superior quality milk. The coffee brand also offers many opportunities for the company to expand by tuning the taste of the masses towards coffee. Credit policy can be adopted to increase sales

10.   THREATS Price fluctuations due to rupee devaluation as raw material are imported. The uncertainty of economic conditions poses a great threat as the major funds invested in the country come from outside India. The present economic crisis in the world, led to the withdrawal of foreign management from the company and the investment has come to a halt. Effect of Seasonality’s upon sales .

11. Thank you