Swot honda cars by ankur

SWOT

1. SWOT Analysis Of Honda Cars India Ltd. Submitted To Submitted By Pro ( Dr ) Gitanjali Bhatnagar Ankur Sharma SMS , BUEST 14PBA029 MBA 2 nd Sem

2. Honda Cars India ltd. Parent Company Honda Motor Company Category Sedan , Hatchbacks , SUV’s Sector Automobiles Tagline/Slogan The Power Of Dreams USP Design , Comfort & Luxury - -at affordable price Target Group Young executives from the upper - -middle income bracket

3. Brands Honda Brio Honda Jazz Honda Amaze Honda Mobilio Honda City Honda Civic Honda Accord Honda CRV

4. SWOT Analysis

5. Strengths Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries Excellent branding , advertising and after sales servicing Honda has 180,000 employees globally High brand equity and brand loyalty amongst customers Strong presence in motorsports like F1 Eco-friendly Honda Prius enhanced the brand image

6. Weaknesses Cost structure of Honda is high as compare to other automobiles manufacturers Caters to only the upper middle segment which limits the customer base Honda has to recall a few of their models for corrective measures which caused a lot of hue and cry

7. Opportunities Developing hybrid and fuel efficient cars for the future Tapping emerging markets across the world and building a global brand Fast growing automobile market

8. Threats Government policies for the automobile sector across the world Ever increasing fuel prices Intense competition from global automobile brands Substitute modes of public transport like buses , metro trains etc

9. THAK YOU