SYLLABUS STRATEGIC MGT_1ST SEM-2024-2025-4AUG2024.pdf
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Sep 18, 2024
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About This Presentation
SYLLABUS
Slide Content
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 1 Page | 1
Course Syllabus in
STRATEGIC MANAGEMENT
SY 2024-2025
Philosophy The University of Perpetual Help System DALTA believes and invokes Divine Guidance in the betterment of the quality of life through national
development and transformation, which are predicated upon the quality of education of its people. Towards this end, the institution is committed to the
ideals of teaching, community service, and research, as it nurtures the value of “Helpers of God”, with “Character Building is Nation Building”, as its
guiding principle.
Vision The University of Perpetual Help System DALTA shall emerge as a premier university in the Philippines. It shall provide a venue for the pursuit of
excellence in academics, technology and research through local and international linkages.
The University of Perpetual Help System DALTA shall take the role of a catalyst for human development. It shall inculcate Christian values and Catholic
doctrine, as a way of strengthening the moral fiber of the Filipino, a people who are “Helpers of God”, proud of their race and prepared for the exemplary
global participation in the sciences, arts, humanities, sports and business.
It foresees the Filipino people enjoying a quality of life in abundance, living in peace, and building a nation that the next generation will nourish, cherish
and value.
Mission The University of Perpetual Help System DALTA is dedicated to the development of the Filipino as a LEADER. It aims to graduate DYNAMIC
STUDENTS who are physically, intellectually, socially and spiritually committed to the achievement of the highest quality of life.
As a system of service in health and in education, it is dedicated to the formation of CHRIST-CENTERED, SERVICE-ORIENTED and RESEARCH-
DRIVEN INDIVIDUALS with GREAT SOCIAL CONCERN and COMMITMENT TO THE DELIVERY OF QUALITY EDUCATION and HEALTH CARE.
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 1 Page | 1
Course Syllabus in
STRATEGIC MANAGEMENT
SY 2024-2025
Philosophy The University of Perpetual Help System DALTA believes and invokes Divine Guidance in the betterment of the quality of life through national
development and transformation, which are predicated upon the quality of education of its people. Towards this end, the institution is committed to the
ideals of teaching, community service, and research, as it nurtures the value of “Helpers of God”, with “Character Building is Nation Building”, as its
guiding principle.
Vision The University of Perpetual Help System DALTA shall emerge as a premier university in the Philippines. It shall provide a venue for the pursuit of
excellence in academics, technology and research through local and international linkages.
The University of Perpetual Help System DALTA shall take the role of a catalyst for human development. It shall inculcate Christian values and Catholic
doctrine, as a way of strengthening the moral fiber of the Filipino, a people who are “Helpers of God”, proud of their race and prepared for the exemplary
global participation in the sciences, arts, humanities, sports and business.
It foresees the Filipino people enjoying a quality of life in abundance, living in peace, and building a nation that the next generation will nourish, cherish
and value.
Mission The University of Perpetual Help System DALTA is dedicated to the development of the Filipino as a LEADER. It aims to graduate DYNAMIC
STUDENTS who are physically, intellectually, socially and spiritually committed to the achievement of the highest quality of life.
As a system of service in health and in education, it is dedicated to the formation of CHRIST-CENTERED, SERVICE-ORIENTED and RESEARCH-
DRIVEN INDIVIDUALS with GREAT SOCIAL CONCERN and COMMITMENT TO THE DELIVERY OF QUALITY EDUCATION and HEALTH CARE.
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 2 Page | 2
It shall produce Perpetualites as “HELPERS OF GOD”, a vital ingredient to nation building.
Core Values:
Love of God, Love of Self, Family and Neighbor
Love of Country and Good Governance
Academic and Professional Excellence
Health and Ecological Consciousness
Peace and Global Solidarity
Filipino Christian Leadership
Value of Catholic Doctrine
UPHSD and the Perpetualite
College Vision
The College of Business Administration and Accountancy of the University of Perpetual Help System DALTA is a leading institution of business education in
the South of Metro Manila that provides a venue for the pursuit of academic excellence, technological competence, quality academic and industry- based
researches and relevant community-based activities geared towards the holistic development of individuals and communities.
College Mission
As an institution of business education, we provide the humanity with an academic experience geared towards life- long learning to become professionals
both in business and community; and as “Helpers of God” serves as catalysts and advocates for systemic change in nation building.
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 2 Page | 2
It shall produce Perpetualites as “HELPERS OF GOD”, a vital ingredient to nation building.
Core Values:
Love of God, Love of Self, Family and Neighbor
Love of Country and Good Governance
Academic and Professional Excellence
Health and Ecological Consciousness
Peace and Global Solidarity
Filipino Christian Leadership
Value of Catholic Doctrine
UPHSD and the Perpetualite
College Vision
The College of Business Administration and Accountancy of the University of Perpetual Help System DALTA is a leading institution of business education in
the South of Metro Manila that provides a venue for the pursuit of academic excellence, technological competence, quality academic and industry- based
researches and relevant community-based activities geared towards the holistic development of individuals and communities.
College Mission
As an institution of business education, we provide the humanity with an academic experience geared towards life- long learning to become professionals
both in business and community; and as “Helpers of God” serves as catalysts and advocates for systemic change in nation building.
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 3 Page | 3
Program Educational Objectives
PROGRAM EDUCATIONAL OBJECTIVES
After 4 years of completing the Bachelor of Science in Business Administration major in Marketing Management
program, the graduates will:
Mission Key Words
A B C D E F G
1. Epitomize the knowledge, skills, and competence as marketing professionals by applying marketing concepts,
techniques, and tools for developing products, services, business ideas, marketing strategies and programs.
2. Understand and evaluate the global economy, issues and emerging trends and its marketing implications and
apply appropriate professional marketing rules, standards and decision making while demonstrating corporate
citizenship and social responsibility.
3. Recognize cultural diversity, civic-mindedness and responsible citizenry both in the corporate environment and
community as well as its impact in the marketing profession to select proper decision-making tools to critically,
analytically, and creatively solve problems and drive results.
4. Exercise high personal moral and apply professional ethics, values of fairness, transparency, accountability and
integrity to carry out marketing functions in the marketing profession and disciplines where the graduate can
express clearly and communicate effectively with stakeholders both in oral and written forms.
5. Effectively and professionally communicate marketing information and reports orally and in writing that discusses
broad knowledge of business and consumer behavior in the marketplace for the appropriate audience applying
information and communications technology (ICT) skills as required by the business environment.
6. Demonstrate professional research skills, theoretical knowledge, practical and effective problem solving in the
field of the business, marketing industry and profession that benefit the community, industry and economy.
7. Perform the basic function of management such as planning, organizing, staffing, directing, leading and
controlling particularly business-related activities.
8. Work effectively with other stakeholders and manage conflict in the workplace.
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 3 Page | 3
Program Educational Objectives
PROGRAM EDUCATIONAL OBJECTIVES
After 4 years of completing the Bachelor of Science in Business Administration major in Marketing Management
program, the graduates will:
Mission Key Words
A B C D E F G
1. Epitomize the knowledge, skills, and competence as marketing professionals by applying marketing concepts,
techniques, and tools for developing products, services, business ideas, marketing strategies and programs.
2. Understand and evaluate the global economy, issues and emerging trends and its marketing implications and
apply appropriate professional marketing rules, standards and decision making while demonstrating corporate
citizenship and social responsibility.
3. Recognize cultural diversity, civic-mindedness and responsible citizenry both in the corporate environment and
community as well as its impact in the marketing profession to select proper decision-making tools to critically,
analytically, and creatively solve problems and drive results.
4. Exercise high personal moral and apply professional ethics, values of fairness, transparency, accountability and
integrity to carry out marketing functions in the marketing profession and disciplines where the graduate can
express clearly and communicate effectively with stakeholders both in oral and written forms.
5. Effectively and professionally communicate marketing information and reports orally and in writing that discusses
broad knowledge of business and consumer behavior in the marketplace for the appropriate audience applying
information and communications technology (ICT) skills as required by the business environment.
6. Demonstrate professional research skills, theoretical knowledge, practical and effective problem solving in the
field of the business, marketing industry and profession that benefit the community, industry and economy.
7. Perform the basic function of management such as planning, organizing, staffing, directing, leading and
controlling particularly business-related activities.
8. Work effectively with other stakeholders and manage conflict in the workplace.
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 4 Page | 4
COURSE SYLLABUS
Course Code : BUS 0600
Course Title : STRATEGIC MANAGEMENT
Unit Credits : 3 units
Pre- Requisites : N/A
Course Description : This course is intended to introduce students to the basics of the how organizations are managed, with a special focus on the
role played by a business firm’s strategy. Strategic management is concerned with how a firm sets its direction, chooses its business
activities, and establishes and defends its position in a competitive market. This course will introduce the students to concepts and
tools that will help them to develop an understanding of how strategies are formed and managed, and how competitive advantage
might be created and sustained.
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 4 Page | 4
COURSE SYLLABUS
Course Code : BUS 0600
Course Title : STRATEGIC MANAGEMENT
Unit Credits : 3 units
Pre- Requisites : N/A
Course Description : This course is intended to introduce students to the basics of the how organizations are managed, with a special focus on the
role played by a business firm’s strategy. Strategic management is concerned with how a firm sets its direction, chooses its business
activities, and establishes and defends its position in a competitive market. This course will introduce the students to concepts and
tools that will help them to develop an understanding of how strategies are formed and managed, and how competitive advantage
might be created and sustained.
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 5 Page | 5
Program Outcomes and their Relation to Program Educational Objectives
PROGRAM OUTCOMES
Graduates of BS Business Administration major Marketing Management are marketing professionals who have acquired:
Program Educational Objectives
1 2 3 4 5 6 7 8
1. Performs the basic functions of management such as planning, organizing, staffing, directing and controlling. √ √ √ √ √ √ √ √
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources
management, production and operations management, information technology, and strategic business situations.
√ √ √ √ √
3. Select the proper decision making tools to critically, analytically and creatively solve problems and drive results. √ √ √ √ √ √ √
4. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms. √ √ √ √
5. Apply information and communication technology (ICT) skills as required by the business environment. √ √
6. Work effectively with other stakeholders and manage conflict in the workplace. √ √ √ √ √
7. Plan and implement business related activities. √ √ √ √
8. Demonstrate corporate citizenship and social responsibility √ √ √ √ √
9. Exercise high personal moral and ethical standards. √ √ √ √ √
10. Analyze the business environment for strategic direction. √ √ √ √
11. Prepare operational plans. √ √ √ √ √
12. Innovate business ideas based on emerging industry. √ √ √
13. Manage a strategic business unit for economic sustainability. √ √ √ √
14. Conduct business research. √ √ √ √
(Source: CMO 17 s. 2017)
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 5 Page | 5
Program Outcomes and their Relation to Program Educational Objectives
PROGRAM OUTCOMES
Graduates of BS Business Administration major Marketing Management are marketing professionals who have acquired:
Program Educational Objectives
1 2 3 4 5 6 7 8
1. Performs the basic functions of management such as planning, organizing, staffing, directing and controlling. √ √ √ √ √ √ √ √
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources
management, production and operations management, information technology, and strategic business situations.
√ √ √ √ √
3. Select the proper decision making tools to critically, analytically and creatively solve problems and drive results. √ √ √ √ √ √ √
4. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms. √ √ √ √
5. Apply information and communication technology (ICT) skills as required by the business environment. √ √
6. Work effectively with other stakeholders and manage conflict in the workplace. √ √ √ √ √
7. Plan and implement business related activities. √ √ √ √
8. Demonstrate corporate citizenship and social responsibility √ √ √ √ √
9. Exercise high personal moral and ethical standards. √ √ √ √ √
10. Analyze the business environment for strategic direction. √ √ √ √
11. Prepare operational plans. √ √ √ √ √
12. Innovate business ideas based on emerging industry. √ √ √
13. Manage a strategic business unit for economic sustainability. √ √ √ √
14. Conduct business research. √ √ √ √
(Source: CMO 17 s. 2017)
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 6 Page | 6
Core Competencies of BSBA Graduates
A. Competencies
1. Articulate and discuss the latest developments in the business industry and marketing field while acting in recognition of professional, social and ethical responsibility.
2. Display global competitiveness, leadership, dedication and commitment in achieving excellence.
3. Participate dynamically, work effectively and independently in multi-disciplinary and multi-cultural teams.
4. Devise connections among experiences inside and outside the formal classroom or build relationships among multiple fields of study.
5. Display deep and principled understanding and appreciation of multiculturalism while demonstrating corporate citizenship and social responsibility as well as exercising high
personal moral and applying professional ethics
6. Work with variety of technologies particularly applying information and communications technology (ICT) skills as required by the business environment.
7. Apply diversified marketing strategies that will facilitate generation of new knowledge using research and other developmental projects.
8. Inculcate the Filipino values, preserve and promote Filipino historical and cultural heritage in the conduct of business-related activities.
B. Skills and Personal Qualities
1. Basic Skills: Mastery in their field of specialization
2. Thinking skills: Think creatively, make decisions, solve problems, visualize, and innovate ideas.
3. Personal Qualities: Possess the passion for implementing business activities, exhibit genuine commitment to generate new knowledge using research and developmental activities,
display dignified character, model honesty and nationalism. Demonstrate corporate citizenship and social responsibility. Ability to exercise high personal moral and professional
ethics.
C. Professional Specific Competencies
1. Perform work activities effectively and efficiently to the standards expected in the business or marketing profession.
2. Undertake tasks, functions, duties and responsibilities during their internship, field study, and other business-related activities both in-campus and off-campus in accordance with
competency standards.
3. Analyze situations, identify problems, formulate solutions and implement corrective and/or mitigating measures and action.
4. Perform relevant functions as marketing professionals in the business industry. (Source: CHED MEMORANDUM ORDER No. 18 s. 2017)
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 6 Page | 6
Core Competencies of BSBA Graduates
A. Competencies
1. Articulate and discuss the latest developments in the business industry and marketing field while acting in recognition of professional, social and ethical responsibility.
2. Display global competitiveness, leadership, dedication and commitment in achieving excellence.
3. Participate dynamically, work effectively and independently in multi-disciplinary and multi-cultural teams.
4. Devise connections among experiences inside and outside the formal classroom or build relationships among multiple fields of study.
5. Display deep and principled understanding and appreciation of multiculturalism while demonstrating corporate citizenship and social responsibility as well as exercising high
personal moral and applying professional ethics
6. Work with variety of technologies particularly applying information and communications technology (ICT) skills as required by the business environment.
7. Apply diversified marketing strategies that will facilitate generation of new knowledge using research and other developmental projects.
8. Inculcate the Filipino values, preserve and promote Filipino historical and cultural heritage in the conduct of business-related activities.
B. Skills and Personal Qualities
1. Basic Skills: Mastery in their field of specialization
2. Thinking skills: Think creatively, make decisions, solve problems, visualize, and innovate ideas.
3. Personal Qualities: Possess the passion for implementing business activities, exhibit genuine commitment to generate new knowledge using research and developmental activities,
display dignified character, model honesty and nationalism. Demonstrate corporate citizenship and social responsibility. Ability to exercise high personal moral and professional
ethics.
C. Professional Specific Competencies
1. Perform work activities effectively and efficiently to the standards expected in the business or marketing profession.
2. Undertake tasks, functions, duties and responsibilities during their internship, field study, and other business-related activities both in-campus and off-campus in accordance with
competency standards.
3. Analyze situations, identify problems, formulate solutions and implement corrective and/or mitigating measures and action.
4. Perform relevant functions as marketing professionals in the business industry. (Source: CHED MEMORANDUM ORDER No. 18 s. 2017)
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 7 Page | 7
Course Outcomes and their Relation to the Program Outcomes
COURSE OUTCOMES
At the end of the course, the students should be able to:
(Knowledge, Skills, Abilities)
PROGRAM OUTCOMES
1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. Understand the integrative nature of strategic management and
display knowledge of principal models of strategic management.
√ √ √ √ √ √ √ √ √ √ √
2. Appreciate the importance of environmental and industry analysis
in formulating strategy.
√ √ √ √ √ √ √ √ √ √ √
3. Analyze the role of marketing, accounting and finance, operations
management and human resource management in developing
strategies.
√ √ √ √ √ √ √ √ √ √
4. Generate and evaluate strategic alternatives and understand how
to construct strategy-implementation plans.
√ √ √ √ √ √ √ √ √ √ √
5. Understand and apply discursive theories/tools and develop
derivative theoretical solutions but will also encouraged to engage
in analysis and critique of the theories and tools themselves.
√ √ √ √ √ √ √ √ √ √
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 7 Page | 7
Course Outcomes and their Relation to the Program Outcomes
COURSE OUTCOMES
At the end of the course, the students should be able to:
(Knowledge, Skills, Abilities)
PROGRAM OUTCOMES
1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. Understand the integrative nature of strategic management and
display knowledge of principal models of strategic management.
√ √ √ √ √ √ √ √ √ √ √
2. Appreciate the importance of environmental and industry analysis
in formulating strategy.
√ √ √ √ √ √ √ √ √ √ √
3. Analyze the role of marketing, accounting and finance, operations
management and human resource management in developing
strategies.
√ √ √ √ √ √ √ √ √ √
4. Generate and evaluate strategic alternatives and understand how
to construct strategy-implementation plans.
√ √ √ √ √ √ √ √ √ √ √
5. Understand and apply discursive theories/tools and develop
derivative theoretical solutions but will also encouraged to engage
in analysis and critique of the theories and tools themselves.
√ √ √ √ √ √ √ √ √ √
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 8 Page | 8
Course Content
Student Learning Outcomes Topics
Time
Frame
(hours)
Learning
Activities/Performance
Tasks
Assessment
Strategies and
Tools
Results& Evidence
Resources
Imbibe among the students the learning and become
professional of their own field through the UPHSD’s
guiding principle of “Character Building is Nation
Building”.
Exemplify the UPHSD philosophy, vision and
mission; CBAA vision and mission; program
objectives and outcomes; and learning objectives
and outcomes.
Understanding the
PVMOs
UPHSD Philosophy,
Vision and Mission
CBAA Vision, Mission
Program Objectives
Program Outcomes
Learning Objectives
Learning Outcomes
1.5 hours Interactive Discussion
Writing a Reflection
paper
Recitation
Reflection
Paper on the
Impact of the
UPHSD PVM/
CBAA VM
Reflection Paper on the
Impact of the UPHSD
PVM/ CBAA VM
UPHSD
Student
Manual
Understand the meaning and importance of strategic
management and its significance in the
organizational context.
Introduction to
Strategic Management
Definition and Scope
Importance and
Benefits
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Display knowledge of principal models of strategic
management.
Assessing the
Organization
4.5 hours Interactive
Discussions
Quiz
Recitation
Activities
Case Analysis
Quiz Results
References
List
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 8 Page | 8
Course Content
Student Learning Outcomes Topics
Time
Frame
(hours)
Learning
Activities/Performance
Tasks
Assessment
Strategies and
Tools
Results& Evidence
Resources
Imbibe among the students the learning and become
professional of their own field through the UPHSD’s
guiding principle of “Character Building is Nation
Building”.
Exemplify the UPHSD philosophy, vision and
mission; CBAA vision and mission; program
objectives and outcomes; and learning objectives
and outcomes.
Understanding the
PVMOs
UPHSD Philosophy,
Vision and Mission
CBAA Vision, Mission
Program Objectives
Program Outcomes
Learning Objectives
Learning Outcomes
1.5 hours Interactive Discussion
Writing a Reflection
paper
Recitation
Reflection
Paper on the
Impact of the
UPHSD PVM/
CBAA VM
Reflection Paper on the
Impact of the UPHSD
PVM/ CBAA VM
UPHSD
Student
Manual
Understand the meaning and importance of strategic
management and its significance in the
organizational context.
Introduction to
Strategic Management
Definition and Scope
Importance and
Benefits
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Display knowledge of principal models of strategic
management.
Assessing the
Organization
4.5 hours Interactive
Discussions
Quiz
Recitation
Activities
Case Analysis
Quiz Results
References
List
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 9 Page | 9
Dynamics of Internal
and External
Scanning (SWOT)
IPVM/ Directions
given by Top
Management
Cases/Written
Papers
Quizzes
Other Output
Presentations
Assignments
Other Written
Output
Presentations
Written/Oral Results
Appreciate the importance of environmental and
industry analysis in formulating strategy
Assessing
Organizational
Performance:
Balanced Scorecard
Appreciative Inquiry
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Appreciate the importance of environmental and
industry analysis in formulating strategy
Assessing Organizational
Performance:
Fish Bone Analysis
Why Why Analysis
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
PRELIM EXAMINATION
1.5 hours
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 9 Page | 9
Dynamics of Internal
and External
Scanning (SWOT)
IPVM/ Directions
given by Top
Management
Cases/Written
Papers
Quizzes
Other Output
Presentations
Assignments
Other Written
Output
Presentations
Written/Oral Results
Appreciate the importance of environmental and
industry analysis in formulating strategy
Assessing
Organizational
Performance:
Balanced Scorecard
Appreciative Inquiry
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Appreciate the importance of environmental and
industry analysis in formulating strategy
Assessing Organizational
Performance:
Fish Bone Analysis
Why Why Analysis
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
PRELIM EXAMINATION
1.5 hours
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 10 Page | 10
Appreciate the importance of environmental and
industry analysis in formulating strategy
Evaluating the
Environment:
Macroenvironment/
Dynamics of Competitive
Strategy
PESTEL Analysis
Porters Five Forces
Model
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Analyze the role of marketing, accounting and
finance, operations management and human
resource management in developing strategies.
Evaluating the
Environment:
VUCA
BANI
RUPT
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Generate and evaluate strategic alternatives and
understand how to construct strategy-implementation
plans.
Internal Operational
Environment of the
Business
Flow of Strategic
Planning (Moments)
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 10 Page | 10
Appreciate the importance of environmental and
industry analysis in formulating strategy
Evaluating the
Environment:
Macroenvironment/
Dynamics of Competitive
Strategy
PESTEL Analysis
Porters Five Forces
Model
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Analyze the role of marketing, accounting and
finance, operations management and human
resource management in developing strategies.
Evaluating the
Environment:
VUCA
BANI
RUPT
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Generate and evaluate strategic alternatives and
understand how to construct strategy-implementation
plans.
Internal Operational
Environment of the
Business
Flow of Strategic
Planning (Moments)
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 11 Page | 11
Generate and evaluate strategic alternatives and
understand how to construct strategy-implementation
plans.
Internal Operational
Environment of the
Business
Five Year
Development Plan
Operational Plan
Action Plan
Risk Assessment
Plan
Opportunity
Assessment Plan
6 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
MIDTERM EXAMINATION
1.5 hours
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Management Level
Control
Monitoring Strategies
and Corrective
Actions
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 11 Page | 11
Generate and evaluate strategic alternatives and
understand how to construct strategy-implementation
plans.
Internal Operational
Environment of the
Business
Five Year
Development Plan
Operational Plan
Action Plan
Risk Assessment
Plan
Opportunity
Assessment Plan
6 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
MIDTERM EXAMINATION
1.5 hours
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Management Level
Control
Monitoring Strategies
and Corrective
Actions
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 12 Page | 12
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Structural Dynamics and
Control Strategies.
Dynamics of Action
Planning
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Strategic Leadership for
Effective Organization
Types of Strategic
Leadership
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Strategic Management
Article/Video Presentation
6 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
FINAL EXAMINATION 1.5 hours
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 12 Page | 12
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Structural Dynamics and
Control Strategies.
Dynamics of Action
Planning
3 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Strategic Leadership for
Effective Organization
Types of Strategic
Leadership
4.5 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
Understand and apply discursive theories/tools and
develop derivative theoretical solutions but will also
be encouraged to engage in analysis and critique of
the theories and tools themselves.
Strategic Management
Article/Video Presentation
6 hours Interactive
Discussions
Cases/Written
Papers
Quizzes
Other Output
Presentations
Quiz
Recitation
Activities
Assignments
Other Written
Output
Presentations
Case Analysis
Quiz Results
Written/Oral Results
References
List
FINAL EXAMINATION 1.5 hours
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 13 Page | 13
Course Evaluation:
Grading System
The grading system of the University is based on the following:
The formula for the final grade is:
FG = pg (20%) + mg (30%) + fg (50%)
Where;
FG = Final Grade
pg = Prelim Grade
mg = Mid term Grade
fg = Pre- Final Grade
The composition of the prelim, mid- term and the pre- final grades are the following:
Class Standing 60%
Quizzes/Assignments 20%
Projects/Case Studies/Activities 20%
Recitations/Participations/Seatworks 20%
Examination 40%
Total 100%
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 13 Page | 13
Course Evaluation:
Grading System
The grading system of the University is based on the following:
The formula for the final grade is:
FG = pg (20%) + mg (30%) + fg (50%)
Where;
FG = Final Grade
pg = Prelim Grade
mg = Mid term Grade
fg = Pre- Final Grade
The composition of the prelim, mid- term and the pre- final grades are the following:
Class Standing 60%
Quizzes/Assignments 20%
Projects/Case Studies/Activities 20%
Recitations/Participations/Seatworks 20%
Examination 40%
Total 100%
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 14 Page | 14
The passing grade is 75% or its equivalent of 3.00. Herewith is the grading description:
Percentage (%) Numerical
Equivalent
Description
99- 100 1.00 Excellent
96- 98 1.25 Superior
93- 95 1.50 Very Good
90- 92 1.75 Good
87- 89 2.00 Meritorious
84- 86 2.25 Very Satisfactory
81- 83 2.50 Satisfactory
78- 80 2.75 Fairly Satisfactory
75- 77 3.00 Passing
Below 75 5.00 Failure
OD Officially Dropped
UD Unofficially Dropped
NC No Credit
FA Failure Due to Excessive Absences
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 14 Page | 14
The passing grade is 75% or its equivalent of 3.00. Herewith is the grading description:
Percentage (%) Numerical
Equivalent
Description
99- 100 1.00 Excellent
96- 98 1.25 Superior
93- 95 1.50 Very Good
90- 92 1.75 Good
87- 89 2.00 Meritorious
84- 86 2.25 Very Satisfactory
81- 83 2.50 Satisfactory
78- 80 2.75 Fairly Satisfactory
75- 77 3.00 Passing
Below 75 5.00 Failure
OD Officially Dropped
UD Unofficially Dropped
NC No Credit
FA Failure Due to Excessive Absences
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 15 Page | 15
Suggested Text Books/References
Cabrera, M. (2022). Strategic Management Concepts and Applications, Great Books Trading
Camilar-Serrano, A. O. (2019). Marketing Management. Mindshapers, Co. Inc., Manila.
Krassmir, T. (2019). Strategic Management in Emerging Markets” Aligning Business and Corporate Strategy. Emerald Publications, Bingley.
Rogers, D. (2023), Essentials of Strategic Management, States Academic Press, Great Books Trading
AFFIRMED:
DR. ANILINE A. VIDAL
Chief Librarian
I have read the course syllabus and I understand that I have to comply with the requirements of the course and the expectation from me as a student
of STRATEGIC MANAGEMENT during the 1
st
Semester of AY 2024-2025. I am fully aware of the consequences of non-compliance with the abovementioned
requirements and expectations.
_______________________________________________
Printed Name and Signature of Student
________________________________
Date
Course Code and Title
BUS 0600
STRATEGIC MANAGEMENT
Date Revised
August 2024
Date of Effectivity
August 2024
Prepared by:
MS. DIANA L. LABONG, MBA
Professor
Reviewed and Endorsed by:
DR. GLENDA JOY B. LOPEZ, CPA
Consultant
Approved by:
DR. ARNALDO S. DE GUZMAN
School Director
Page | 15 Page | 15
Suggested Text Books/References
Cabrera, M. (2022). Strategic Management Concepts and Applications, Great Books Trading
Camilar-Serrano, A. O. (2019). Marketing Management. Mindshapers, Co. Inc., Manila.
Krassmir, T. (2019). Strategic Management in Emerging Markets” Aligning Business and Corporate Strategy. Emerald Publications, Bingley.
Rogers, D. (2023), Essentials of Strategic Management, States Academic Press, Great Books Trading
AFFIRMED:
DR. ANILINE A. VIDAL
Chief Librarian
I have read the course syllabus and I understand that I have to comply with the requirements of the course and the expectation from me as a student
of STRATEGIC MANAGEMENT during the 1
st
Semester of AY 2024-2025. I am fully aware of the consequences of non-compliance with the abovementioned
requirements and expectations.
_______________________________________________
Printed Name and Signature of Student
________________________________
Date
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