T shirt printing business

These slides describe about the T-shirt printing business in 1 Million rupees budget

1. Topic : T-shirt printing business plan. Presentor Name: Hasnain Sarwar Roll No. : 4128 Presentation checker: Dr. Rashid Mehmood

2. MasterMi nd Buying t-shirt from garment stock and industry and print them and then sell in market.T -Shirt will be designed by a buyer which is an exciting new business that   allows customer to custom design a shirt (specifically the design on the   front or back) any way that they would like. Executive Summary:

3. Process of presentation M a st er Mi nd Process of P r e s e n t a t i o n Executive Summary Introduction Current M ark e t in g Situation SWOT ana l y sis Objecti v e and issues Marketi n g Strategy Action pr o gra m s Budgets Con t rols Concl u sion

4. Heat transfer machine or printing machine

5. Current Marketing Situation : Current Marketing Situati o n : (co n ti n ued) M a st er Mi nd

6. Demographics : Age & Gender : 15-35 young males & 15-25 young   females Geographic : Primarily customers/consumers will be from City ,   as business. Socio-Cultural : Internet using Facebook generation, Believes in the   change in Society, proud to express oneself using dress outline. Psychographic : Our offered various type t-shirts will be a better choice   for those Who wants to enjoy various designer t-shirts in a competitive price and   those who are ready to pay the price to give life to their imagination in   their t-shirts. Buying Behavior : Higher user status (high rate of purchases) will be   encouraged by price negotiation and loyal customers will be given   preferences Current Marketing Situati o n : (co n ti n ued) M a st er Mi nd

7. Threats S T O Primary factors SWOT ANALYSIS Strengths Unique design patterns Reasonable price Easier to design Customers can get t-shirts designed by them at their own choice W Weaknesses First mover opportunity Growing internet users in pakistan Advertising both in online and offline Use of advanced technology compared to others Opportunities Additional postage cost to deliver customers First two years ArmorInk will only take orders online, no delivery will be done Channel conflicts can arise when more online intermediaries will be added First two years offline outlet have to compete with established brands Established brands may start imitating our strategy MasterMi nd

8. Objectives and Issues: Typically, marketing objectives include some or all of the following: Increase sales Build brand awareness Grow market share Launch new products or services Target new customers Enter new markets internationally or locally Improve stakeholder relations Enhance customer relationships Improve internal communications Increase profit Example: To increase the number of enquires from our marketing communications activities by 15%   by the end of the year. To increase sales by 20% within 12 months,

9. Marketing Strategy M a st er Mi nd It is very important for any company to build the right relationships with   the right customers involves treating customers as assets that need to be   managed and maximized. (Kotler and Armstrong 2015) We will emphasize   customer’s demands. We believe that if we able to fulfill customer’s   demand then we will be succeed. Usually we will take product concept   because we believe that, if we maintain quality, we will reach our ultimate   goal. We will emphasize to product quality by adding feature we may create value in order to capture values from customer’s in return. Advertising = we will run ads in several young adult magazines. Youth events=Many different events will be sponsored, such as music festivals   and sporting events. Student groups=we will attempt to gain awareness of the different student groups who actively purchase shirts for their members. Adding features(celebrities autograph in t-shirt)

10. Marketing Strategy(Continued) preferably advertising the products and   establish a corporate image on social   media M a st er Mi nd

11. Action Program M a st er Mi nd We will focus on quality of our product. So, we will take product concept. But, Before Special day or occasion   such as Eid, independence day  other events then we will take production concept. After this occasion, if product will be unsold, then we will take selling concept by promoting these product for   clearing our stock. Usual time Before any special occasion After any special occasion Sell P r o d u c tion Promotion

12. Budgets   M a st er Mi nd Monthly Budgets   For first month Custom t-shirt cost for 5000 pieces 3.5-4 lac  Machinery cost 1.5-2 lac Advertising cost( locally,social , web development) 1lac Other expenses(labour,electricity,transport,rent) 2 lac Total  9 lac

13. Budgets(continued) M a st er Mi nd One t-shirt price range in industry 150-200 One t-shirt range.price in market 200-250 Production  5000 Total revenue 5000*225=1,125,000 Profit  2,25,000 Product selling in market

14. D e si g n M a st er Mi nd

15. Conclusion: M a st er Mi nd We have wanted to make a quality of product based   strategy. Here we have discussed about current   marketing situation, SWOT analysis, Objective and   Issues, a detailed marketing strategy with budget .It is   a well detailed project.

16. Thank you M a st er Mi nd for your precious attention MasterMind Credit :Hasnain sarwar