Tanishq

About the Tanishq and it's overview
History of the Tanishq
it's Market mix and SWOT analysis

1. TANISHQ Presented by Supriya

2. Ta nishq is a brand of jewellery retail stores in India. The brand is the property of  Titan Company , which is back by  Tata Group   ​ ​ Tan' meaning body and ' Nishk ' meaning a gold ornament. ​ ​ The name Tanishq was chosen by Titan's first managing director   Xerxes Desai . ​ ​ The tagline of ‘Tanishq’ is ‘Pure Jewellery Pure Joy‘, ‘Pure India Pure Tanishq.’ ​ TANISHQ

3. 1980 Titan launched Tanishq, focused largely on exports to European and American markets, in an attempt to increase its foreign exchange reserves. 1996 Tanishq opened store in INDIA. Tanishq started with the launch of 18k gold  Tanishq was the first jewellery retail chain in India. The first years of Tanishq recorded consistent losses. 2003 Tanishq was among the top 5 retailers in India, 2008, Tanishq had 105 stores in 71 cities in India. HISTORY

4. HISTORY 2011, the Tanishq group launched the sub-brand called Mia for working women April 2014, the brand started to export to the  United Arab Emirates . 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment. Tanishq launched the sub-brand Mirayah to cater to women under their 40s December 2022, Tanishq had 385 retail stores nationwide, and announced the opening of 45-50 stores by the end of 2023.

5. Product Focus on affordability , purity & transparency Separate product line for men & women Customized new designs Price Cost leadership strategy Reduce acquisition cost Reduce conversion cost Reduce carrying cost Credit policy in line with harvesting cycles Differential pricing strategy Place display jwellery in shops on rent-cum-commission basis Online format Promotion Use of innovative methods Involvement of village opinion leaders Focus on women centric festivals MARKET MIX

6. Strength 1.Strong backing of the Titan Industries of the Tata Group Excellent branding and advertising through TVCs and print ad campaigns Association with celebrities as brand ambassadors to reach out to the customers  Weaknesses Limited global presence as compared to a few other international brands Tough competition from other jewelry brands means limited scope of growth Threats Economic fluctuations mean people decrease their spending Govt policies, taxes etc also affect the premium jewellery segment SWOT ANALYSIS

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