TATA COMPANY

TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors 
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You

1. International Business Presented by: Sandesh Acharya Veid Yadav

2. TATA Company

3. TATA ' TATA ' is the Last Name of the founder of  TATA Group of Industries   whose full name is ' Jamsetji Tata '. TATA is an Indian  Multinational Conglomerate Company  operating in many sectors, in and out-side India. TATA headquartered in the Bombay House in Mumbai, India. The  Jamsedji Tata,  The Founder of the Tata group began with a textile mill in central India in the 1870s. His vision inspired the steel and power industries in India, set the foundation for technical education, and helped the country leapfrog into the ranks of industrialised nations.

4. TATA GROUP Companies  

5. Type Private Industry Conglomerate Founded 1868; 154 years ago Founder Jamsedji Tata Headquarters Bombay House ,  Mumbai, Maharashtra ,  India Area served Worldwide Key people Ratan Tata  (Owner) Natarajan Chandrasekaran  (Chairman ) Products Automotive , Airlines Chemicals , Defence FMCG , Electric Utility , Finance , Football Club , Home Appliances , Hospitality , Information technology , Retail , E – Commerce , Real Estate , Salt , Steel , Cement , Tea , Telecom , Revenue US$ 103 billion  (FY 2021) Owner Tata Sons  (100%) Number of employees 800,000(FY 2021)

6. HISTORY The group founded by Jamsetji Tata in 1874,began with textile mill and inaugurated the empress mill in 1877. In 1904 Dorabji Tata started the India's first luxury hotel chain.  In 1932,JRD created the Tata aviation service which later led to the creation of air India. In 1938,JRD Tata became chairman of Tata group. 1962,Ratan Tata joined the Tata group as blue collar employee and later became chairman of TISCO and TELCO in 1981.

7. Marketing Mix of Tata Group

8. Marketing Mix of Tata Group Product Strategy The Tata Group owns 30 companies that offer services to customers in a variety of sectors. Each enterprise operates under its separate board of directors and is free from the supervision of Tata Sons, the principal investment holding company. It functions under the following sectors: -> Information Technology -> Telecom and Media -> Steel -> Automobile -> Consumer and retail -> Financial Services -> Infrastructure

9. Pricing Strategy   Since Tata Group consists of various subsidiaries, each subsidiary follows its own pricing strategy for the products and services provided by them. However, as a whole, the Tata Group follows a differential pricing strategy. Being a multinational conglomerate, it enjoys the benefit of charging different prices from different consumers based on geographical location, age, gender, etc.

10. Place and Distribution Strategy The Tata Group is present in over 100 countries across 6 continents. It occupies a huge global market that requires an extensive place and distribution strategy.  The Tata Group has fully functional websites for different geographic regions all over the world. It promotes online shopping through its platform Tata Cliq and the sale of electronic products through the online platform Croma . 

11. Promotional and Advertising Strategies The Tata Group doesn’t follow the same promotional and advertising strategy for all the companies. The companies formulate their own promotional and advertising plans. Some of the advertising techniques used by them during recent years are as follows: Use of television advertisements  Promotion through celebrities holding a strong fan base and social media presence Use of Print media such as newspapers, magazines and printed journals Online Advertisements  Provision of sales promotion offers during festivals The organization of promotional events across different locations around the globe Providing sponsorships for world-famous events

12. Future Strategy of TATA Company The Tata Group’s growth strategy focus on four major areas – - Digital, - Supply chain resilience, - New energy and - Health

13. Tata Group Competitors  The Tata Group faces stiff competition from other multinational conglomerates. Their main competition is Mahindra, Reliance, Aditya Birla Group and Adani Group amongst many others. The sector-wise competition faced by Tata Group is as follows Automobiles: It faces competition in the automobile sector from Maruti Suzuki which occupies 45% of the market share. In the heavy vehicles and commercial vehicles segment, it faces strong competition from Mahindra . Telecommunication services: It faces strong competition from Jio , Bharti Airtel and Vodafone. Insurance services: Tata AIG faces competition from rapidly rising insurance and housing companies like Bajaj Allianz, ICICI Lombard General Insurance Company Limited and Reliance Life Insurance. Power: In the power sector, it faces competition from Reliance Power and Adani Power. IT services: It faces competition from Infosys, Accenture and IBM in the IT sector. The strong brand portfolio of the Tata Group helps them to effectively counter this competition. It further helps them to enter new markets without much difficulty.

14. Nepal has a special connection with India on several fronts. The trust and faith in Indian and Indian indigenous products is also visible when it comes to automobile brand loyalty. Tata Motors by far is the strongest brand in the mountain kingdom of Nepal. TATA Motors is one of the fastest growing car brands in Nepal. TATA Motors started commercial business in Nepal in 1982. Sipradi Trading Pvt Ltd (STPL) is the sole distributor of TATA Motors in Nepal . - 14000 Tata Motors passenger vehicles are plying on the roads of Nepal. - Tata Sumo is the highest selling nameplate in the Nepal market. - Tatas have the 3rd highest market share (12.4%) in Passenger Vehicles in Nepal amongst 26 automobile companies .   - Ambulance market in Nepal is dominated by Tata Sumo Ambulance till date and Tata Motors has 90% market share in the segment.

15. Major Challenges of TATA. Divesting none performance business unit. Huge debt. Integration challenges Large portfolio of business Brand dilution Capital expenditure Cost of investment Debt crisis in euro and US

16. Tata Business Excellence Model -Leadership -Strategic Planning -Customer & Market Focus -Measurement, Analysis and Knowledge Management -Workforce Focus -Process Management -Business Results

17. Why is Tata group successful ? While many of its companies are publicly traded, the Tata group has evolved from being a family owned business to becoming one of the best run and professionally managed groups in the world.

18. Conclusion Tata Group is one of the top multinational conglomerates in the world and a force to be reckoned with. Being one of India’s largest private-sector employers, taxpayers, and earner of foreign exchange, the Tata Group is vital to the economy of the nation. The company has evolved with the times and heavily engages in leveraging technological advances to their benefit in their marketing efforts. However, the Tata Group also faces its shortcomings in operations. Over the years, some of their marketing campaigns have been unsuccessful and they have failed to secure the desired market share in a few sectors. The Tata Group continues to strive to improve and move forward in its approach and has proved to be a company of national importance. 

19. Selected References https://www.tatamotors.com/ https://www.tatamotors.com/blog/international-business/nepal-this-is-how-tata-motors-conquered-hearts-of-the-mountain-kingdom/ https://economictimes.indiatimes.com/ https://myrepublica.nagariknetwork.com/news/good-relationship-with-customers-is-essential/ https://www.cnbctv18.com/ https://iide.co/case-studies/marketing-strategy-of-tata-group/ https://www.wikipedia.org / https:// www.analyticssteps.com/blogs/story-tata-group https://www.vectorstock.com / https://www.tatasteel.com /