Tata motor's

A Presentation on Tata Motors and its operation analysis

1. INTRODUCTION Tata Motors Limited is an Indian multinational automotive manufacturing company. H eadquartered in  Mumbai, India. Member of TATA Group. Founded in 1945  . The company is ranked 226th on the  Fortune Global 500  list of the world's biggest corporations as of 2016.

2. Its Products Include : Passenger cars, Trucks, Vans, Buses, Sports cars, Military vehicles.

3. HISTORY Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. Tata launched the Indica in 1998, the first fully indigenous Indian passenger car . In 2008, Tata Motors acquired the English car maker Jaguar Land Rover, manufacturer of the Jaguar and Land Rover from Ford Motor Company . In June 2010, the company inaugurated the factory for the Nano mini car at Sanand , in the western state of Gujarat . On 8 March 2017, Tata Motors announced that it has signed a memorandum of understanding with  Volkswagen  to develop vehicles for India's domestic market.

4. MISSION : To innovate with passion, mobility solutions to enhance quality of life. Vision : As a high performance Organization, we are, by FY 2019 Among the top 3 in Global and Domestic market Achieving Sustainable Financial performance. Delivering exciting innovations.

5. VALUES Integrity Teamwork Accountability Customer Focus Excellence Speed

6. MANAGING DIRECTOR & CEO Mr. Guenter Butschek Mr Butschek’s last assignment was with Airbus Group where he served as Chief Operating Officer of Airbus and Member of the Group Executive Committee. Prior to Airbus, Mr Butschek worked at Daimler AG, where he gained more than 25 years of experience in international automotive management, holding functions like production, industrialization and procurement.

7. BOARD OF DIRECTORS Mr. N. Chandrasekaran Dr. A. Mashelker Mr. Nasser Munjee Mr. Vinesh Jairath Dr. Rafel Septh Ms. Falguni Nayar Mr. O. P. Bhatt Mr. Guenter Butschek Mr. Ravindra Pisharody Mr. Satish Borwankar

8. ACQUISITIONS and Joint Venture FIAT AUTOMOBILES (1997) Tata Deawoo (2002) Jaguar Land Rover ( 2008) Tata Marco Polo (2008)

9. GEOGRAPHICAL FOOTPRINT They have expanded their international footprint through exports since 1961. In passenger vehicles, the company has a strong presence in the hatchback and the sedan segment, going up to SUVs and MUVs .  In commercial vehicles, Tata Motors offers a wide spectrum of vehicles that are customized for local conditions and meet the highest standards for quality, safety, environment norms and user comfort.  Tata Motors has R&D centers in UK, Italy, India and South Korea.  

10. PROMOTORS TATA SONS Tata Sons is the promoter of the major operating Tata companies and holds significant shareholdings in these companies. TATA INDUSTRIES Tata Industries was set up by Tata Sons in 1945 as a managing agency for the businesses it promoted.

11. Product lines

12. Major brands Jaguar Land Rover the British company making Jaguar and Land Rover (including Range Rover) cars. Fiat-Tata, was a joint venture with Fiat which manufactures automotive components and Fiat and Tata branded vehicles. Tata Technologies. Tata Daewoo. Tata Marco polo . Tata Hispano, coach builder.

13. Advertising agency Maxus India, Group media planning and buying agency, recently won the consolidated digital creative and media mandate for Tata Motors . Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the digital creative, media, social, and innovations portfolio . Commenting on the win, Kartik Sharma, managing director, Maxus South Asia, says in a press release, "We are delighted to be chosen by Tata Motors as its digital partner. Maxus, today, handles several leading brands from the Tata stable, and with this win we are truly humbled by the Group's faith in our capabilities." Unny Radhakrishnan , chief digital officer, Maxus South Asia, says in a press release, "It is a moment of pride for us. Our focus will be to bring data, content, and technology together to deliver effective and creative solutions for brands, and we look forward to do some great work for Tata Motors in the coming months."

14. Advertising punch line TATA MOTORS – Even More Car per Car There has been a recent change in the tagline triggered by launch of Zest, Bolt and Tiago along with partnering with Messi which is: # madeofgreat

15. Market Capitalization of Tata Motors in billions($) Minimum 13.96B Feb 11 2016 Maximum 33.19B Feb 03 2015 Average 22.11B

16. CERTIFICATIONS The passenger car business unit (PCBU) of Tata Motors gets ISO/TS 16949:2002 Certification from Bureau Veritas Certification.   This certification firmly commits PCBU to the quality culture based on world class automobiles.

17. CORPORATE SOCIAL RESPONSIBILTY Tata Motor's commitment to sustainable development is deeply rooted in the legacy of the Tata Group - to build businesses with social and environmental consciousness and positively contribute to societal wellbeing . HEALTH EDUCATION EMPLOYBILITY ENVIRONMENT

18. AWARDS WON: Won the  'Golden Peacock Environment Management Award'  for Corporate Social Responsibility for 2011 Pantnagar plant won the prestigious  'Safety Innovation Award'   2011 Lucknow plant won the  ' Greentech Environment Silver Award' 2011 Jaguar Land Rover was handed  the Queen's Award for Sustainable Development by the UK Government in 2015 The company was ranked  Best Employer in the UK by Bloomberg

19. THANK YOU! Bhumika Dhake Jackson George Jivan More Priyesh Neema Rishita Guha