Tata nano vs maruti 800

2. Indian Automobile Industry

3. Tata Motors v/s Maruti Suzuki
Tata Motors
•Company Profile
–India’s largest
automobile company.
•In top 3 for Passenger
Segment Cars.
–Established in 1945.
–Over 55,000 Employees.
–Turnover of Rs. 1,65,654
cr. in 2011-2012.
Maruti Suzuki
•Company Profile
–Maruti Suzuki India
Limited (MSIL).
•Suzuki Motor Co, Japan.
–1
st
largest company in
producing and selling
passenger cars.
–Established in 1981.
–Over 9,000 Employees.
–Turnover of Rs. 37,522 cr.
In 2010-2011.

4. Tata Nano v/s Maruti 800
Tata Nano
–A car that can be owned
by family with monthly
income of Rs. 2,500 -
1,00,000.
–3 Key Requirements.
•Cost
•Regulatory Requirements.
•Acceptable Performance
Standards.
–Launched in 3 Variants of
Petrol
Maruti 800
–Maruti Suzuki’s 1
st
car in
India.
–Best selling car upto
2004.
–Over 2.5 millions Maruti
800 sold from 1984.
–Launched only 1
variation in 1984.
•2 Variations in Petrol &
LPG.

5. SWOT Analysis
Tata Nano
•Strength
–Cheap price
–High fuel efficiency,
–Looks,
–Eco-friendly.
–Low maintenance.
•Weakness
–Low engine capacity,
–Less boot space,
–Not fit for hilly regions,
–Fiber body.
Maruti 800
•Strength
–Ruling market over 25
years.
–Good fuel efficiency.
–Eco friendly & Low
maintenance.
•Weakness
–Outdated shape.
–Low suspension.
–Cheap Interiors.

6. SWOT Analysis
Tata Nano
•Opportunities
–Bikers can be motivated.
–Can replace Auto-Rickshaw.
–Employment opportunities in
India.
–Diesel & Electric variants.
•Threats
–Other competitors like Maruti
800, Maruti Suzuki Alto,
Hyundai Eon, Reva, etc.
–Government regulations and
increasing fuel prices.
–Bad impression due to late in
market.
Maruti 800
•Opportunities
–Fast growing automobile
market.
–Increasing purchasing power
parity.
–LPG & CNG variants.
•Threats
–Intense competition.
–Government regulations and
increasing fuel prices.
–Improvement in public
transport.

7. Marketing Strategy
Tata Nano
•4 Year or 60,000 kilometers
warranty.
•Finance options up to 90% at
easy rates.
•Upcoming diesel variants.
•Special Edition Tata Nano
–Body Graphics.
–Music System.
–Alloy Wheels.
–Glove Box.
•Tagline: Khushiyo ki Chaabi.
Maruti 800
•2 Year Or 40,000 kilometers
warranty.
•Extended Warranty at cheap
rate.
•LPG & CNG Variants
•Tagline : Kitna Deti hai ?

8. Specifications – Price & Engine
Features Tata Nano Maruti 800
Ex-showroom
Price (Mumbai)
(Rs.)
1,56,057 – 2,15,608 2,24,110 – 2,46,684
Onroad Price
(Mumbai) (Rs.)
1,79,670 – 2,46,566 2,54,761 - 2,80,003
Variants 3 2
Engine
Type/Model
624 cc, 2 cylinder
Water cooled SOHC
(1C2V)
Displacement (cc) 624 796
Fuel Type Petrol Petrol
Transmission &
Gear
Manual, 4 Manual, 4

9. Specifications – Dimensions & Weights
Features Tata Nano Maruti 800
Overall Length
(mm)
3099 3335
Overall Width
(mm)
1495 1440
Overall Height
(mm)
1652 1405
Wheel Base (mm) 2230 2175
Ground
Clearance (mm)
180 170
Gross Vehicle
Weight (kg)
900 1000
Kerb Weight (kg) 600 650

10. Specifications – Fuel Economy &
Capacities
Features Tata Nano Maruti 800
Mileage Highway
(km/liter)
27.9 18.7
Mileage City
(km/liter)
20.3 13.1
Mileage Overall
(km/liter)
20.6 14.22

Seating Capacity
(person)
4 4
Fuel Tank
Capacity (liter)
15 28
No of Doors 4 5

11. Specifications – Luxurious Features
Features Tata Nano Maruti 800
Air Conditioner Available Available
Power Windows Available Not Available
Power Steering Not Available Not Available
Anti-Lock
Braking System
Not Available Not Available
Air-Bags (Driver |
Passenger)
Not Available Not Available
Leather Seats Not Available Not Available
CD Player Not Available Not Available

12. Conclusion
•It can be concluded that “Maruti 800” tops
speed as it is best for city ride and easy to
maintain at traffic...
•But for early adapters who believes in “Tata
Product” and new model of car i.e. cheap in
price with fashionable looks, then they must
go for “Tata Nano”…