Tata venture

Launch of TATA's "Venture" & Its competitive Edge and Market

1. Tata Venture
Presented By:
Ranjeet Kumar Yadav 1

2. Launch Of Tata Venture
TataMotors,thelargestvehiclemakerin
theIndianmarket,launcheditsnewMPV
“Venture”inthestateofRajasthan,on
Friday(07-01-2011).Thenewventure
modelhasbeenpricedintherangeofRs
4.05lakhstoRs5.07lakhs.
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3. Description
Littlelessthan4meters
Availablein3variants,5,7&8-seaterin3
rowfrontfacingconfiguration
Itcomeswithfeaturessuchasdual
heatingventilation&air-conditioning,
reverseparkingaid,powerwindows,
keyless&powersteeringand&rear
wipers
Itoffersamileage15.42km/l,certifiedby
ARAI
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4. Interior View
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5. Models
Tata Venture CX
Tata Venture EX
Tata Venture GX
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6. Tata Venture CX
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7. Tata Venture CX
ItisthebasevariantofTataVenturewhich
comeswithsomestandardfeatureslike
Collapsiblesteering,Front Crash
Reinforcement,sideimpactprotectionBeam
andshieldlock,Recliningandslidingdriverand
co-driverseat,3spokeSteeringwheel,2Glove
boxes,Electricalports12V,ProvisionofMusic
system,FlatFolding3rdrowseats,Digital
ClockandDigitalInformationSystem,Roof
Lamp,SunvisorDriverandCo-driverside,
Retractableinnergrabhandles,lifttypetailgate
atrear,Butterflytype3speedfrontwipers.
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8. Overview Of Tata Venture CX
General Features
Ex-showroom Price (Delhi Rs.)4,05,000
Transmission Type Manual
Engine Description 475 IDI, Turbo Intercooled Diesel Engine
Engine Displacement(cc) 1405
Maximum Power 71 PS at 4500 rpm
Maximum Torque 135 Nm at 2500 rpm
Mileage-City/Highway(km/l)11.5/15.42
Fuel Type Diesel
Fuel Tank Capacity(litres) 35
Seating Capacity 7
StandardFeatures No
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9. Tata Venture EX
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10. Tata Venture EX
Itcomeswiththesameengineasthe
abovebutwithsomeadditionalfeatures
thatincludeHVACwithdualACandroof
mountedlouvers,Powersteering,
InjectionmouldedPassengercabintrim,
Chromelipfrontgrill,stylizedwheelcap,
ExternalAntenna.
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11. Overview Of Tata Venture EX
All FeaturesOf CX
Price(Delhi RS.)4,57,000
Air ConditionerYes
Anti-Lock Braking
System
No
Power Steering No
Power Windows Yes
Leather Seats No
Central LockingYes
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12. Tata Venture GX
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13. Tata Venture GX
ItisthetopendvariantofTataVenturethat
comeswithsomeadditionalfeaturesthatinclude
reverseguidesystem,engineimmobiliser,Front
FogLamps,musicsystemwith4speakers,front
powerwindows,Keylessentry,Rearwash,
WipeandDemister,DooropenlightsON,
Vanitymirrors,Tachometer,Allforwardseating,
Dualtonebarliebeigeandlineninteriors,cubic
printdashboardcentreconsole,bodycolored
OVRM,doorhandlesandbumpers.
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14. Overview Of Tata Venture GX
All Features Of CX
Price(Delhi Rs.) 5,07,000
Seating Capacity 8
Air Conditioner Yes
Anti-Lock Braking
System
Yes
Power Steering Yes
Power Windows Yes
Leather Seats Yes
Central Locking Yes
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15. Competitive Edge and Market
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16. Competitive Edge and Market
Maruti’sOmniandEecoaretwowell-
establishedproductsinthemarket,but,Maruti
offersonlypetrolenginesandhencethediesel
poweredVentureisanadvantageowingtolower
runningcost.
ThemajorcompetitorofTataVentureinmarket
atpresentisMarutiOmni,ifthebudgetiskept
aside.Thetwolargesizedcarrierswillcome
facetofaceinIndianAutomarket.TataVenture
wearsrealupmarketlookswhichbringsa
revolutioninthesegment.
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